Jura Whisky’s Twitter Contest Makes The Most Of Google’s Map Mistake

jura-whiskyThe folks at Jura, a whisky distillery located on the island of Jura in west Scotland, are making the most out of a Google mapping mistake.

The island recently went missing from Google Maps, so the distillery has decided to have a little fun at Google’s expense … and get some brand recognition in the process.

Jura is running an “X Marks The Spot” contest on Twitter, inviting consumers to put an X in the spot where they think the distillery is located. They then tweet back the image to the company’s account, @jura_whisky, to enter. The prize? A bottle of the company’s 16-year-old whisky.


As word of the contest spread on Thursday, the number of entries started to rise. It’s limited to UK residents 18 and older, and the entry window is tight. The contest began on Wednesday and entries have to be tweeted to Jura by 11:59 pm (UK time) tonight.

Jura isn’t using Facebook (or any other social network) for the contest, just Twitter.

Jura’s Bob Dalrymple told The Drum that the company “has had great success engaging with our brand fans via social media, and it is a big part of our strategy. We’re delighted to give our Twitter followers the chance to point the guys at Google in the right direction.”

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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