Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China’s three leading social media networks, offering access to the country’s 560+ million Internet users.
According to the release, KAWO allows businesses to “repurpose and automate” their Facebook and Twitter content – both social media sites that have been blocked in China – to Sina Weibo, Tencent Weibo and RenRen, China’s top three social media platforms:
The system is supported by KAWO Protect, a system with a blend of automated flagging and experienced human moderation that screens potentially sensitive content for the Chinese market.
KAWO claims a number of organizations have already enrolled to use the social media tool, listing brands like AMG Mercedes, Tourism USA, Liverpool FC, International Table Tennis Federation (ITTF) and Cirque du Soleil, among others.
“KAWO allows me to track all of our Chinese social media performance in real time,” said Liverpool FC head of international digital development Paul Rogers, “As I’m frequently reporting on our Chinese fan development, KAWO has allowed me to learn more about our fans, be responsive to comments and aggregates each of our WeChat, Sina Weibo and Tencent accounts to one platform.”