Key Data From Pew’s “State Of News Media” Report

online-newsThe Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital.

I won’t try to summarize the full sweep of this “best of times, worst of times” report. However, below I’ve excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption.

State of the News Media 2014 Pew

Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue source.

The newspaper audience continues to be dominated by print-only readers. Print is also where most of the revenue is still concentrated for newspapers.

Pew State of News Media 2014

News magazine newsstand sales have plummeted for many publications but especially Time Magazine, once a powerful influence on political opinion and popular culture — now largely irrelevant to public discussion of issues.

Pew State of News Media 2014

Cable TV news audiences have declined from their 2009 highs as well. Fox continues to dominate viewership. By contrast cable news revenues are way up despite the decline in audiences.

State of the News Media 2014 Pew

Prominent journalists in the past year have left their traditional publications or properties for the internet. They include TV’s Katie Couric, the New York Times’ David Pogue (both now at Yahoo) and the Washington Post’s Ezra Klein, now at Vox Media. Their embrace of digital platforms reflects the declining influence and prestige of traditional news sources.

Pew cites the growth of “native” digital news as an invigorating trend for the entire industry. Major sites have an average of 102 full-time staffers.

State of the News Media 2014

Facebook is the top social media source or referrer for news. However “news” is only an incidental part of the Facebook experience, as indicated by lower levels of engagement with news stories from Facebook referrals.

Pew State of News Media 2014

There’s a great deal more in the report. To explore any of these topics and discussions in more depth, you can access the full report here.

Related Topics: Channel: Other | Statistics | Statistics: General | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!