KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named “Android KitKat.” Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a parody ad and in a site redesign.
Here’s how the Kit Kat site looked this morning, when the news of Android KitKat was announced:
The Kit Kat site has now been radically changed, transformed as if Kit Kat were a smartphone:
Exploring the site using candy crumbs along the side, you discover that like a smarphone, Kit Kat has things like portrait or landscape modes:
There’s also an entire “tech specs” sheet offered:
An associated video from Kit Kat on YouTube from the “Chief Breaks Officer” explores the new Kit Kat 4.4 candy bar, available in “2 mega bites, 4 mega bites or a chunky bite option,” he says:
By the way, for the grammar folks out there, it’s “Kit Kat” as two words when talking about the candy bar but “KitKat” as one word when talking about Android. Honest. I’ve checked like a billion times.