Kit Kat Gets Behind Android KitKat With “Kit Kat 4.4” Candybar Phone Parody Ad & Website

KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named “Android KitKat.” Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a parody ad and in a site redesign. Here’s how […]

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KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named “Android KitKat.” Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a parody ad and in a site redesign.

Here’s how the Kit Kat site looked this morning, when the news of Android KitKat was announced:

KIT KAT Worldwide Official Website

The Kit Kat site has now been radically changed, transformed as if Kit Kat were a smartphone:

KITKAT-1

Exploring the site using candy crumbs along the side, you discover that like a smarphone, Kit Kat has things like portrait or landscape modes:

KITKAT-2

There’s also an entire “tech specs” sheet offered:

KITKAT-3

An associated video from Kit Kat on YouTube from the “Chief Breaks Officer” explores the new Kit Kat 4.4 candy bar, available in “2 mega bites, 4 mega bites or a chunky bite option,” he says:

[youtube width=”600″ height=”450″]https://www.youtube.com/watch?v=OKOrkLxOBoY[/youtube]

By the way, for the grammar folks out there, it’s “Kit Kat” as two words when talking about the candy bar but “KitKat” as one word when talking about Android. Honest. I’ve checked like a billion times.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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