Kit Kat Gets Behind Android KitKat With “Kit Kat 4.4″ Candybar Phone Parody Ad & Website

KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named “Android KitKat.” Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a parody ad and in a site redesign.

Here’s how the Kit Kat site looked this morning, when the news of Android KitKat was announced:

KIT KAT Worldwide Official Website

The Kit Kat site has now been radically changed, transformed as if Kit Kat were a smartphone:


Exploring the site using candy crumbs along the side, you discover that like a smarphone, Kit Kat has things like portrait or landscape modes:


There’s also an entire “tech specs” sheet offered:


An associated video from Kit Kat on YouTube from the “Chief Breaks Officer” explores the new Kit Kat 4.4 candy bar, available in “2 mega bites, 4 mega bites or a chunky bite option,” he says:

YouTube Preview Image

By the way, for the grammar folks out there, it’s “Kit Kat” as two words when talking about the candy bar but “KitKat” as one word when talking about Android. Honest. I’ve checked like a billion times.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Google: Android | Word Of Mouth Marketing


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Steve

    This is good. It’s great to see everyone making parody’s of Apples marketing techniques and using them to your advantage

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