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KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign
Dutch airline highlights their excellent customer service by helping travelers worldwide -- even if they are not KLM customers.
With Thanksgiving travel still fresh in everyone’s minds, this campaign from Dutch airline KLM will resonate thoroughly.
During the week of October 13-17, the airline set up a command center at Amsterdam Airport Schiphol, where the brand’s #HappyToHelp team scoured social media for those experiencing travel woes — regardless of whether or not they were KLM customers.
While part of the effort simply provided struggling travelers with personalized answers to their questions, the airline went above and beyond in some cases.
For instance, a passenger stuck in New York traffic was ferried to the airport on a speed boat across the Hudson River. A family with a baby on an extended layover were provided a bedroom complete with toys. A couple on their honeymoon whose luggage has been lost by another airline were taken on a shopping trip by KLM staff.
Free cups of coffee were provided for many stuck travelers. A woman who missed the last flight of the day was provided a bed on which to sleep for the night. A traveler having a tough time falling to sleep prior to an early morning flight was sung a lullaby over the phone.
All of these and more are summarized in a video which, to date, has achieved almost 1.5 million views since it launched November 24. Additional videos focus on each of the highlighted #HappyToHelp situations addressed in the main video.
The effort follows a stunt earlier in the month in which the airline offered a “Spacious Airline Apartment” on Airbnb which provided three lucky winners a chance to stay on a tricked out KLM airplane outfitted like a posh apartment.
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