Klout’s First Acquisition? Local/Mobile App Blockboard

Klout, the social influence measurement service, has announced its first acquisition: a local/mobile app called Blockboard.

Blockboard was formerly known as BlockChalk and, when I wrote about it two years ago, the service then seemed like a cross between Twitter, Foursquare and even Craigslist, focusing heavily on local, even neighborhood-level content and connections. Today, the company’s website simply says that Blockboard “is dedicated to reconnecting neighbors and neighborhoods.”

In its blog post about the acquisition, Blockboard explains how it fits in with what Klout is doing:

They’ve built the leading platform for measuring and understanding influence on the Web, and now they want to expand that system into local communities, mobile devices, and other new contexts. The entire Blockboard team will be joining Klout to lead these efforts. Blockboard itself also plays into these plans and we will continue to develop it.

In his blog post, Klout CEO Joe Fernandez says that the acquisition isn’t just about what Blockboard itself offers, but also about Klout’s need for a mobile presence.

To keep driving toward our mission of unlocking every user’s influence, we need to make Klout useful and accessible wherever they are – whether they’re at home or on the go…. Blockboard brings an awareness of how social media can be meaningfully woven into the fabric of a local community, as well as a killer mobile app development team.

There’s more discussion on Techmeme.

Related Topics: Channel: Social Media Marketing | Klout | Social Media Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.facebook.com/people/John-Johnson/100002418442775 John Johnson

    Klout is way behind – SocialLadder for iPhone was recently launched (just 2 weeks ago) and they provide a free social/local/mobile app that connects social influencers with marketers and merchants that want access to them. They already feature offers worldwide giving social influencers access VIP access, free drinks, access to free product etc.  And – they have the gamification thing down – users can see the transactions that affect their score in near realtime

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