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Klout’s New Product Invites Businesses To Get Serious About Social Influence
Klout describes it as “a set of tools designed to help you unlock the reach and power of your most influential audience members.” It’s not Klout’s first business tool — the company has grown its Klout Perks offering that gives brands a way to connect with people that Klout considers to be influential consumers by offering them access to products, services and experiences.
Klout for Business is separate from the Perks program, and instead helps brands understand how they’re engaging with influencers on other social networks.
Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.
Here’s one of the two screenshots that Klout shared in its announcement:
There’s been a long-running debate over the value (if any) of Klout’s personal influence scores, and this product isn’t likely to put an end to that. (Many forget that Klout reprogrammed its scoring system last year. That move put President Barack Obama at the top of the list of influential celebrities based on Klout score and demoted the likes of Justin Bieber and One Direction, and put major media outlets like The New York Times and The Guardian at the top of the influential brands list.)
Despite that debate, Klout says that some of the world’s biggest brands are already taking Klout for Business seriously: Disney, Proctor & Gamble, Microsoft, and Sony are just some that Klout lists.