• Pat Grady

    SEM Agency for Kraft Foods?

  • Paul DeJarnatt

    Starcom USA handles SEM services for Kraft, as well as others mentioned in this report: Kellogg’s, Wrigley and Anheuser-Busch InBev.

  • http://ppccampaigngenerator.com/ Jarad Collier

    To claim that one company “crushes” another based on impressions is ridiculous. I’m sure CPM marketers everywhere are jumping up ad down in amazement with this information but for the rest of us that place more importance in actionable metrics like clicks and conversions, impressions don’t mean much.

    It just means, Kraft pays a crapload to be seen in the recipe and meal planning space. What would be worth while is an audit of the user experience if you visited each ad. Most recipe and meal preparation idea sites have poor landing page experience and are highly branded with registered trademark circles and capital letters everywhere.