Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series

krylon_youtube

Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com.

Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based Marcus Thomas, has launched Krylon Spraydown, a three-episode web video series hosted by Mark and Teresa Clement and featuring appearances by the other personalities.

In the first episode, while engaging in a chit chatty ribbing only a happily married couple could pull off, Mark and Theresa promise themselves some grown-up toys with the money they save by refinishing rather than replacing their worn out house and yard furniture. The episode takes an informational, how-to approach and touts Krylon’s Dual Superbond Paint + Primer. MyRepurposedLife’s Gail Wilson is also in the episode and adds her tips.

YouTube Preview Image

The second and third episodes are still in production.  The second one pits Mark Clement and InfarrantlyCreative’s Beckie Farrant against Theresa Clement and HoosierHomemade’s Liz Latham in a smack down to see which team can achieve the greatest ROI using Krylon ColorMasterT Paint + Primer along with $100 worth of stuff found in a garage. Viewers will be asked to vote for the winner via social media.

In the third episode, Instructables’ Mike Warren and MyFixitUpLife’s Mark Clement take on the winterization and reorganization of a garage. Using Krylon Rust Protector,  they get the job done but go a bit further creating a bit of a man cave in which to drink beer and watch sports on TV.

The series will be promoted through the brand’s social media sites including Facebook, Twitter, Pinterest, YouTube, the Krylon website and the sites/blogs/channels of the DIY personalities.

Follow MyFixitUpLife Family’s board Krylon Spraydown on Pinterest.

Additionally, seven “quick hit” 90 second videos will be used to both tout the products and promote the series. Paid support will come in the form of 300×600 banners across 100 DIY and crafting sites such as HGTV, DIY Network, Coastal Living, Martha Stewart. Each banner will include an embedded :30 video and links to a full episode as well as to “quick hit” and other project videos.

MTKrySprydnFBPage72

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Andretti San

    awesome, I pretty much like these video series, I am learning a big deal out of it. thanks!

  • Forklift Jones

    I love this spray paint. I used it to color a xbox and an end table. Good stuff.

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!