The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series
Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com.
Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based Marcus Thomas, has launched Krylon Spraydown, a three-episode web video series hosted by Mark and Teresa Clement and featuring appearances by the other personalities.
In the first episode, while engaging in a chit chatty ribbing only a happily married couple could pull off, Mark and Theresa promise themselves some grown-up toys with the money they save by refinishing rather than replacing their worn out house and yard furniture. The episode takes an informational, how-to approach and touts Krylon’s Dual Superbond Paint + Primer. MyRepurposedLife’s Gail Wilson is also in the episode and adds her tips.
The second and third episodes are still in production. The second one pits Mark Clement and InfarrantlyCreative’s Beckie Farrant against Theresa Clement and HoosierHomemade’s Liz Latham in a smack down to see which team can achieve the greatest ROI using Krylon ColorMasterT Paint + Primer along with $100 worth of stuff found in a garage. Viewers will be asked to vote for the winner via social media.
In the third episode, Instructables’ Mike Warren and MyFixitUpLife’s Mark Clement take on the winterization and reorganization of a garage. Using Krylon Rust Protector, they get the job done but go a bit further creating a bit of a man cave in which to drink beer and watch sports on TV.
Additionally, seven “quick hit” 90 second videos will be used to both tout the products and promote the series. Paid support will come in the form of 300×600 banners across 100 DIY and crafting sites such as HGTV, DIY Network, Coastal Living, Martha Stewart. Each banner will include an embedded :30 video and links to a full episode as well as to “quick hit” and other project videos.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.