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Leak Reveals “Facebook Phone” Is More Than A Phone It’s Also Homescreen Strategy
As rumored, Facebook is apparently announcing an HTC phone (“Myst”), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version of Android and also an immersive homescreen experience called “Facebook Home.”
Facebook Home will also reportedly be a stand-alone app that is offered through Google Play for other handsets. It would basically make Facebook your homescreen — a kind of uber-app. Indeed, Facebook would become the phone’s dominant app.
Image source: Android Police
The Facebook Home app would apparently offer a very rich, highly customized experience of Facebook on your phone. Presumably it would always be running in the background.
I’ve speculated elsewhere that a Facebook Phone (hardware) is likely to flop. However a broader software/uber-app strategy (“Facebook Home”) is more viable. But we’ll have to see more on Thursday before passing judgment or making too many predictions. While people probably don’t want a dedicated “Facebook Phone,” some people will probably be receptive to a “bigger” Facebook experience on their Android handsets.
We’ll be there to live blog the press event and offer our perspective on the device and Facebook Home strategy on Thursday.