Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner. The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics. In addition, Arvid Bux discovered the full confidential deck showing more screens about the full integration of + & Analytics.
The slides show a very simple integration between Google+ and Analytics that occurs by entering one’s analytics code to a new tab in your page’s settings. This works with current Google Analytics tracking, or a new GA account can be created directly within Google+.
The total number of visits, pageviews, average time on the site and bounce rate will reportedly be measured. Users can also see analytics directly within Google+ buy clicking on a new top navigation button (next to circles). Currently there is no way to track any Google+ page activity other than viewing post sharing, “social engagement” or +1/share data.
Google Analytics has been making a strong push for more social data as of late. However, they are without the help of Twitter & Facebook. Some recent social media improvements to Google Analytics have been the addition of the following:
- Social Engagement Reporting – 06/27/11
- Social Tracking Integration - 11/04/11
- Social Data Hub – 12/07/11
- Social Reports – 03/20/12
For more information see the full slides on websonic.nl.
h/t to State of Search