• Alex Brown

    James, I attribute the 31% unseen digital ads to the same “tune out” behavior that TV viewers have developed over the years, which makes lead management through marketing automation an important component to building a successful digital campaign. GRPs and impressions don’t tell the whole story. Reading a prospect’s digital behavior is the way to go now, as outbound marketing gives way to inbound marketing. A system like this http://bit.ly/1831Wxa, for example, integrated with search retargeting capabilities can provide marketers with measurable ROI.