Get the latest news in local marketing each week.
Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines.
Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete.
If you’ve been doing online marketing for any significant amount of time now, you’re probably already using the two major social media platforms, Twitter and Facebook. If you’re B2B, you might be using LinkedIn, too. And if you’re in the tech world, perhaps Google+ is a part of your local marketing strategy.
However, there are tons of other social platforms out there that local businesses can use to boost their local SEO. So how can you use these to broaden your local presence?
Today, I’m going to discuss micro-strategies for leveraging two popular social media platforms that aren’t as commonly used for local search: Snapchat and Quora.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.