There isn’t anything particularly interactive — or interactive at all — about today’s Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool.
“Strobe” is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear as if they are a single person, jumping from building to building, from tree to tree, through cityscapes, into a pool and — rather epically – off a tall building.
The film, directed by Adam Berg of Stink Productions, uses no CGI and was shot over the course of seven nights in April. Released July 2, the video has amassed a quarter million views. Lexus itself is featured only briefly at the end of the video.
The work is part of the brand’s “Amazing in Motion” series, which is aimed at “opening Lexus up to a new audience — illustrating not just the brilliant engineering and grace of its products, but also the adventurous, imaginative nature of the brand,” according to CHI creative director Monty Verdi.
Two previous films, Swarm, released November 3, 2013, and Steps, released April 30, 2013, have amassed close to 3.5 million views.
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