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LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture
Produced by RSA Films, the spot mimics Neeson's action/thriller films.
LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad.
Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films and is only 15 seconds in length — just long enough to introduce Neeson as “The Man from the Future.”
According to LG’s website, more “trailers” and behind-the-scenes footage will be launched prior to game day.
The campaign also includes an #OLEDisHere Sweepstakes that is being played out on Twitter.
Participants must follow @LGUS and post a tweet with the hashtags #OLEDisHere and #Sweepstakes between now and February 6 for a chance to win an LG OLED TV.
— LG Electronics (@LGUS) January 21, 2016
Be sure to follow Marketing Land’s regularly updated list of Super Bowl 50 advertisers and their campaigns: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.