LG, Microsoft Show Some Life In ComScore Smartphone Report

Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm’s US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February.

The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side.

comscore Feb smartphone

Samsung, in the chart above, probably took share directly from HTC, which recently introduced what many believe to be the best Android phone on the market today: HTC One (M8). However HTC doesn’t have the marketing muscle or budget of Samsung and has lost out to the Korean giant, which has built a formidable brand around Galaxy.

comscore Feb smartphone

In the operating system share graphic above Microsoft showed the largest gain of 0.3 from November to February, indicating some modest traction in the US. Virtual assistant Cortana and Windows 8.1 may help boost the OS further in the coming months.

ComScore says that 163 million people in the US now own smartphones or 68.2 percent of the entire mobile phone population. Based on these numbers (and Nielsen figures) it’s quite possible that the smartphone number will be very close to 75 percent by the end of 2014 — and over 70 percent easily.

Finally comScore offers its top apps and top mobile web sites list. Compared with last month a couple of sites switched places on the mobile web site. Among them Facebook and Yahoo; Yahoo is now number two in mobile reach after Google. AOL and Apple also traded positions.

comscore feb top mobile sites

On the app side, there was modest movement up or down but the list is the same as last month. Below is the chart for July 2013, the first month comScore started producing mobile site and app rankings for the US market.

Screen Shot 2014-04-04 at 10.36.08 AM

Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Popularity & Usage | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!