Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond

MarketingLand.com - Holiday Retailer It may be sweltering out there, but if you aren't thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That's why, here at Marketing Land, we're launching our Holiday Retailer section today, in July, to help you ensure you're ready for that most important of shopping seasons. The foundation you lay right now with all of your marketing programs will be the key to success or failure for Q4, and, for many, the whole year. And the stakes have never been higher. According to the U.S. Census Bureau (PDF), consumer spending on e-commerce, when measured as a [...]


Official: Google Approves The Marketing Land Google Glass App

ml-glass-app-600 How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience. Marketing Land for Glass offers "Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen [...]


Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there's value in learning from the mistakes of others. But we also know there's great value in covering the flip side of that coin. That's why we're launching Creative Of The Day -- a new feature launching tomorrow right here on Marketing Land. With Creative Of The Day, we'll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our [...]


Martin Beck, From LA Times, Joins Marketing Land As Social Media Correspondent

Martin Beck It's a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us from the Los Angeles Times, where he served as the paper's social media and reader engagement editor since January, 2010. In that role, he managed the Times' social media team and trained hundreds of journalists to integrate social media into their daily work routines. His career at the Times began in [...]


Marketing Land’s Most-Shared Stories on Google+ in 2013: Google+, Google Reader and Google Glass

ml-2013-year-review Happy New Year Marketing Land fans! We kick off 2014 with our last look back at 2013, the most-shared Marketing Land stories on Google+. What was the hottest topic our readers "+1'd" this past year?  Just as our Facebook fans prefer to share stories about Facebook, our readers on Google+ like news and stories about Google, especially Google+. It was an important year for the platform, becoming the second largest social network in the world early in 2013. Here they are - the top 20 shared Marketing Land stories on Google+. 1. Study: Google+ Will Overtake Facebook’s Social Shar [...]


Top Columns On Marketing Land In 2013

ml-2013-year-featured What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we'd deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email Marketing, Analytics & Marketing, Content Marketing, Social Media Marketing, Mobile Marketing, Display Advertising, Marketing Strategies and Search Marketing. Here's how the pageview counts stacked up for the various [...]


Our 10 Most Popular Mobile Marketing Columns Of 2013

ml-mobile2013-featured QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There's no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we're thankful to have had such knowledgeable experts share their views and insights about its development throughout the year. We had the benefit this year of bringing aboard columnists who'd been writing for Search Engine Land's mobile column, so we were able to explore more of the search-related consequences of mobile marketing decisions [...]


2013: The Year Of The Content Marketer

ml_con_mktg Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, marketers have felt the need to educate themselves on this rapidly growing field. How do I put together a content marketing plan? Which channels are best for content distribution? How do I craft the best headlines? How can I maximize social sharing [...]


Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

ml_disp_adv What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms -- all aspects of the increasingly popular programmatic media buying landscape.) Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks [...]


Top 10 Social Media Marketing Columns For 2013

ml-social2013-featured How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, which means marketers moved from "experimenting" to needing to be strategic and prove ROI. That trend was reflected in our most popular columns from 2013, in which Kelsey Jones discussed how to organize a social media content strategy and Courtney Seiter outlined how to choos [...]


2013 In Analytics & Marketing: Our 10 Most Popular Columns

ml-2013-analytics-featured From Annie Cushing's series on how to get the most from Excel to Nan Dawkins' musings on Google's Universal Analytics and Social Media measurement, it's been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond search marketing. Like the rest of our expert contributors, they did a fantastic job at illuminating new technologies this year, as well as laying down the basic princip [...]


Top 11 Email Marketing Columns For 2013

ml-2013-email-featured What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you'll find the top 11 columns -- this is our content contributed by expert practitioners of email marketing -- published in 2013, as measured by pageviews on Google Analytics. We think you'll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the [...]


Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

ml-2013-year-review Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook - such as the changes in the News Feed algorithm, using hashtags, "story bumping," and ultimately how to get the most out of Facebook marketing. For all of our most socially-shared stories of 2013, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared, including Twitter, Facebook, Google+, LinkedIn and more. The tool captures [...]


Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

ml-2013-year-featured Another calendar year is almost in the books, and here on Marketing Land it's been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We're thankful to all of our readers for making 2013 such a big year. Before we close the books on 2013, the editorial team that brings you daily news and features on Marketing Land and Search Engine Land will be looking back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and br [...]


Marketing Land’s Top Tweeted Stories of 2013: Super Bowl, Vine and Social Media Content

ml-2013-year-review   Happy Holidays from Marketing Land! From Vine and Instagram video, to Google and Twitter Analytics, there's a wide range of digital marketing topics that appealled to Marketing Land Tweeters in 2013. Compared to our most-read news stories, you’ll see a few familiar articles, but quite a few new ones as well. Which stories stood out to you this year? Here are the top 20 tweeted stories of 2013. 1. The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out (5522 tweets) 2. Vine Passes Instagram In Total Twitter S [...]


Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!

marketing-land-logo-square This is a quick reminder that we're surveying Marketing Land readers about which brands you think of first in different marketing technology categories. Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. But time is running out -- the survey is only open through December 20th. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners [...]


Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!

marketing-land-logo-square What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't sell your email or send you more stuff because you took the survey. Everyone who fills out the survey with a corporate e-mail address by [...]


Changes Afoot With Marketing Land & Search Engine Land Columns

marketing-land-logo-square I'm pleased to announce that we've made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we're moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you'll be able to find these new contributors to ML and the valuable content they're bringing to this audience. When we launched Marketing Land, it was an acknowledgment that the world of online marketing was changing dramatically. A lot of folks who'd started out in search were now turning the [...]


Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement

lauren and monica Marketing Land keeps growing our staff! Today, we're happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Marketing Land maintains a social media presence. She'll also watch over our comments and interact with our community in other ways. Lauren is known to many in the search and social spaces from her time previously with aimClear, whe [...]


Now Available: The Marketing Land Google Glass App

google-my-glass-icon It's a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you're a Glass owner, you'll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of features that, when combined together, make it unique among the news apps that are currently available: full-length articles, not just short summaries or snippets user-selected content options that can be customized on the web or in the Glass interface "read aloud" functionality ju [...]


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