Marketing Land’s Most-Shared Stories on Google+ in 2013: Google+, Google Reader and Google Glass

ml-2013-year-review Happy New Year Marketing Land fans! We kick off 2014 with our last look back at 2013, the most-shared Marketing Land stories on Google+. What was the hottest topic our readers "+1'd" this past year?  Just as our Facebook fans prefer to share stories about Facebook, our readers on Google+ like news and stories about Google, especially Google+. It was an important year for the platform, becoming the second largest social network in the world early in 2013. Here they are - the top 20 shared Marketing Land stories on Google+. 1. Study: Google+ Will Overtake Facebook’s Social Shar [...]


Top Columns On Marketing Land In 2013

ml-2013-year-featured What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we'd deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email Marketing, Analytics & Marketing, Content Marketing, Social Media Marketing, Mobile Marketing, Display Advertising, Marketing Strategies and Search Marketing. Here's how the pageview counts stacked up for the various [...]


Our 10 Most Popular Mobile Marketing Columns Of 2013

ml-mobile2013-featured QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There's no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we're thankful to have had such knowledgeable experts share their views and insights about its development throughout the year. We had the benefit this year of bringing aboard columnists who'd been writing for Search Engine Land's mobile column, so we were able to explore more of the search-related consequences of mobile marketing decisions [...]


2013: The Year Of The Content Marketer

ml_con_mktg Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, marketers have felt the need to educate themselves on this rapidly growing field. How do I put together a content marketing plan? Which channels are best for content distribution? How do I craft the best headlines? How can I maximize social sharing [...]


Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

ml_disp_adv What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms -- all aspects of the increasingly popular programmatic media buying landscape.) Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks [...]


Top 10 Social Media Marketing Columns For 2013

ml-social2013-featured How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, which means marketers moved from "experimenting" to needing to be strategic and prove ROI. That trend was reflected in our most popular columns from 2013, in which Kelsey Jones discussed how to organize a social media content strategy and Courtney Seiter outlined how to choos [...]


2013 In Analytics & Marketing: Our 10 Most Popular Columns

ml-2013-analytics-featured From Annie Cushing's series on how to get the most from Excel to Nan Dawkins' musings on Google's Universal Analytics and Social Media measurement, it's been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond search marketing. Like the rest of our expert contributors, they did a fantastic job at illuminating new technologies this year, as well as laying down the basic princip [...]


Top 11 Email Marketing Columns For 2013

ml-2013-email-featured What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you'll find the top 11 columns -- this is our content contributed by expert practitioners of email marketing -- published in 2013, as measured by pageviews on Google Analytics. We think you'll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the [...]


Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

ml-2013-year-featured Another calendar year is almost in the books, and here on Marketing Land it's been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We're thankful to all of our readers for making 2013 such a big year. Before we close the books on 2013, the editorial team that brings you daily news and features on Marketing Land and Search Engine Land will be looking back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and br [...]


Marketing Land’s Top Shared Stories on Facebook of 2012

f_logo Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ - where our audience clearly preferred Google-related stories - Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social media posts. Anecdotally, Facebook posts do well on Facebook, and Google-related posts are popular on Google+. Facebook popularity also depend on other factors such as whether the social post incorporated an image or video, when it wa [...]


Marketing Land’s Top Tweeted Stories of 2012: Content Marketing, Storytelling and The Google Dance

twitter-tweet-featured From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you'll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory (670 tweets) 3. Once Deemed Evil, Google Now Embraces “Paid Inclusion” (578 tweets) 4. Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop (546 tweets) 5. Step-By-Step: How To Download All Your Tweets With [...]


Marketing Land’s Most Popular Stories On Google+ In 2012: Google, Project Glass & Privacy

marketing-land-google-plus-featured Today we've begun wrapping up our top posts of 2012 series here on Marketing Land and our sister site, Search Engine Land. In the next few days we'll be sharing some of the most popular stories from 2012, including some of the most read, most tweeted and the most liked on Facebook. To get us started we've pulled together the most popular stories shared on Google+. To gather the data we used Social Crawlytics, a free tool that crawls any site analyzes each URL to show how it's been shared on the most popular social channels out there, including Twitter, Facebook, Google+, LinkedIn, StumbleUp [...]


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