Report: Marketing Research Claims Tech Gadgets To Be Most Popular Gifts This Holiday Season

experian logo According to Experian Marketing Services, this year's holiday gift lists will be filled with tech gadgets. Based on search and click trends for the four weeks leading up to November 9, Experian claims the most popular product searches included fitness gadgets, mobile devices and game consoles. Experian's report showed Uggs won the No. 1 spot for the top ten product searches overall, but seven of the remaining nine spots were taken by tech products, including Sony's PS4, Xbox One, Fitbit and the iPhone 5s. For the most popular toy product searches, Experian discovered the Skylanders [...]


Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013

Forrester US Interactive Spend - 2011-2016 Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising - namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to its native advertising platform. Read on for a full recap. Tess's Summer Journal, Or, An Example Of How E-Commerce Expectations Are, By Now, Basically Innate Lisa began with a story about her daughter, Tess, who one day expressed utmost eagerness abo [...]


Study: Nexus 7 Usage Flat, Kindle Up Following Discounts

Amazon Original Kindle Fire Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year. While Nexus 7 web traffic remained remarkably consistent during the period, Kindle's traffic increased, based largely on Amazon discounting to move devices ahead of the anticipated roll out of the next generation of Amazon tablets. What's the lesson? Price matters. In order to generate this report, Chitika examined "tens of [...]


Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce

Amazon & Ebay Marketplace growth outpaces overall ecommerce market ChannelAdvisor's August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in Q2 as reported by comScore. Amazon's SSS growth rate has declined steadily since the fall of 2012 when it hit 43.7 percent in November as shown in the chart below: Source: ChannelAdvisor Yet analysts remain positive, focusing on the ecommerce giant's ability [...]


Amazon Getting Ready To “Fork” Market With Free Smartphone

amazon apps Former Wall Street Journal writers Amir Efrati and Jessica Lessin are reporting that Amazon is considering offering its forthcoming "forked" Android handset(s) for free. According to the article: There are many unanswered questions about the plan and what strings will be attached for customers. One of them is whether Amazon would require its  smartphone owners to pay for services such as Amazon Prime, the company’s loyalty program. But the people familiar with the matter said that Amazon wants the device to be free whether or not people sign up for a new wireless plan at the same time. (W [...]


Amazon Launches Mobile Associates API For Game & App Developers

amazon-icon The new Amazon Mobile Associates API allows  developers to sell products available at Amazon from within their apps and games. The API is an extension of the Amazon's long-standing affiliate program, Amazon Associates, which launched in 1996. After initiating the API, developers can select a specific set of products, search terms when choosing what Amazon-fulfilled products to sell. Items can be digital or physical. They can opt to sell a single item from Amazon that ties into the game or app; show a category of items related to app or game content; or bundle a physical purchase from Amazo [...]


DOJ Seeks To Monitor Apple iBooks, iTunes In Proposal To Court

DOJ logo A couple of years ago, Apple took away the right of third-party book sellers on iOS devices to link through their apps to their online stores. Most prominent among these is Amazon/Kindle. The move was clearly anticompetitive, although consumers could still get to the Kindle store (and others) via the mobile Web. Last year, the Apple store was sued by the US Department of Justice (DOJ) under the Sherman Act for conspiring to fix e-book prices along with five major book publishers: Hachette, HarperCollins, Macmillan, Penguin and Simon & Schuster. Cupertino lost at trial and was found g [...]


Amazon Beats Pinterest In Fight Over .Pin Domain

amazon-pinterest-logos Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest's objection to Amazon's application to own .pin. Pinterest filed its objection in March, and based its argument on the fact that it's applying for a trademark on the word "pin" in the U.S. and more than 60 other countries. It also explained to WIPO that content posted on its site are called "pins," users ar [...]


Amazon Raising Minimum Bids On 60 Product Ads Categories

amazon-featured Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013. The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10. Amazon will automatically raise affected category bids that are below the new minimums on August 27. If you've opted out of automatic bid adjustments, be sure to review the new minimums. Any ads set below the thresholds on the change-over date will not be eligible for impressions. Click here to view the announceme [...]


Amazon Calls Minnesota Sales Tax Law Unconstitutional & Closes Minnesota Associate Accounts

amazon-logo The Minnesota Star Tribune reported today that Amazon is terminating all relationships with their Minnesota associates after the state's Governor Mark Dayton signed the Minnesota E-Fairness legislation. The new law classifies independent bloggers and online reviewers -- which will include websites that post links to online merchant sites in exchange for advertising fees -- as a physical presence of a business. The new legislation will force Amazon to collect taxes not only on any new sales generated by these websites, but on all sales in Minnesota. "The tax on online sales is already due [...]


Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]

The world's largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The e-commerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings on mobile through the Kindle and apps. Last year's revenue jumped 45.5 percent from 2011, and the company's ad revenue growth is expected to increase nearly 37 percent this year to $835 million after traffic acquisition costs (TAC). eMarketer assumes that, unlike competitors like Google, Amazon does n [...]


Janrain Announces Integration With “Login With Amazon,” Amazon’s New Social Login For Ecommerce

Today, Janrain announced it is among the first companies to support Amazon's new third-party login service, Login with Amazon. Janrain's ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites. Janrain's user management platform already incorporates over 30 social login providers including Facebook, Twitter, Google and LinkedIn. What the company, and Amazon, believe sets Login with Amazon apart is the ecommerce context of Amazon's login service. Login with Amazon turns guest checkout visitors into recogniz [...]


Amazon Launches “Login With Amazon” Service For Third-Party Sites, Apps And Games

Login With Amazon logo Amazon is hoping to extend its reach and integration beyond its own properties with yesterday's launch of Login with Amazon. The new service lets Amazon's 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way they integrate social logins like Facebook, Twitter and Google. Unlike those social logins, however, Amazon has the unique appeal for ecommerce and transactional developers as it allows users to sign in and checkout using their Amazon accounts. Login [...]


Amazon Gives Developers New App Engagement Reports To Track Key Metrics

amazon-featured Last week, Amazon launched Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the new Kindle Fire, and Android devices that use the most recent version of the Amazon store. Tracking daily and monthly active devices, installs, sessions, average revenue per device and retention, the Engagement Reports are free and do not have to be integrated. Users can filter the reports by marketplace, view them as a chart or downloaded as a CSV.  Apps submitted and published after October 25, 2012 will have Engagement Repor [...]


Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

brandz-top-100 Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two million consumers and more than 10,000 brands, the company says. Apple tops the list again this year, with Google moving up from third place to second. Microsoft was ranked fifth last year, but fell to seventh this time around. IBM, at No. 3, is the fourth technology company in the top 10. [...]


Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate

tax-money-180px If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states -- even in states where a business has no physical presence. There is a high level of industry debate over the bill, with e-tailers on either side of the issue. Will it be the panacea proponents claim, making sales tax collection fa [...]


Amazon Developing Not One But Two Smartphones — WSJ

amazon-icon Adding more fuel to the "Amazon is building a smartphone" rumors, The Wall Street Journal (WSJ) reported today that the company is developing two smartphones and an audio-only music device. Though, the report doesn't say these devices will likely carry the Kindle brand. The WSJ describes one of the two smartphones as a having a 3-D screen: One of the devices is a high-end smartphone featuring a screen that allows for 3-D images without glasses, these people said. Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three [...]


Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)

money-growth-chart-featured Amazon.com is the poster child of e-commerce, having grown from a bookseller to a company that sells just about anything and everything (and even has its own mobile devices). But, according to a new report, Amazon doesn't own the best growth rate among online retailers over the past 10 years. That honor goes to Urban Outfitters. According to the Internet Retailer 2013 Top 500 Guide, Urban Outfitters has experienced a 65.2 percent compound annual growth rate in the last decade -- putting it atop the rankings of online sales growth. Coming in second is the sports gear retailer Fanatics [...]


Report: BlackBerry Z10 Gains, iPad Share Grows To 82%

iPad mini Two reports over the past two days from ad network Chitika shed light on adoption of the much anticipated BlackBerry Z10 touchscreen phone, as well as the current state of tablets in North America. The new iOS and Android competitor is generating 5.3 percent of all BlackBerry traffic, which reflects a "doubling in usage share since the Z10’s US release 20 days prior." That's impressive until those figures are put into context. Chitika also told me that "BlackBerry-based Web traffic as a whole constitutes about 1 percent of all mobile Web traffic on our network." So, in fact, the Z10 is [...]


Retargeting To EBay Shoppers Now Possible

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. Unlike those other online giants, eBay had not made that data available for ad targeting by marketers. Until now. AdWeek reports eBay is following Amazon's lead in monetizing customer data. "We're now commercializing that capability for the benefit of other marketers who want to reach shoppers," eBay’s head of digital display in North America, Stephen Howard-Sarin, told attendees at AdExchanger’s Programmatic I/O conference this week. Advertisers will be able to target ads to segments o [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!