In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom -- and at the head of the line to snag TV ad budgets. The questions of if and when those ad budgets will move to digital content in a meaningful way are yet to be answered, but AOL hopes its efforts will get media buyers thinking about digital video as simply a device extension from traditional TV. Audience Measurement AOL unveiled a new partnership [...]

Related Topics: AOL | Channel: Video | Top News | Video

Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]

Related Topics: AOL | Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Google: Display Advertising | Microsoft: Bing | Top News | Twitter: Advertising | Yahoo

AOL CEO Tim Armstrong's efforts appear to be paying off. The company announced Q4 2012 earnings, which were better than expected both in terms of revenue and profits. AOL reported $599.5 million in quarterly revenues and $2.2 billion for the full year. Quarterly Wall Street consensus estimates were $574 million. Revenue increases were lead by AOL's third-party ad network, which grew 31 percent to $137.2 million, and search advertising (search and contextual), which grew 17 percent to $103.6 million. Display revenues were flat year-over-year, coming in at essentially $170 million. Some [...]

Related Topics: AOL | Channel: Industry | Top News

Along with spam and malware, bad ads -- whether they're for illegal or counterfeit goods, delivering malware or trying to scam users -- are a scourge on the internet, eroding trust and poisoning the environment for legitimate marketers. A few months ago, folks at some of the internet's biggest ad sellers -- AOL, Google, Facebook, and Twitter -- began talking about collaborating to fight this universal problem. The result is the Ads Integrity Alliance, an industry initiative launching today under the aegis of non-profit StopBadware, and also involving the Interactive Advertising Bureau (IAB) [...]

Related Topics: AOL | Channel: Industry | Facebook: Advertising | Google | Internet Marketing Industry | Twitter: Advertising

AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As part of the agreement, Microsoft also gains a non-exclusive license to more than 300 other patents that AOL is retaining. And AOL also continues to hold a license on the patents that it's selling to Microsoft. The deal comes at a time when tech companies are in something of an arms race over patents, and even a war with Yahoo recently suing Facebook for patent infringement and Facebook counter-suing Yahoo for the same reason. Google bought Motorola Mob [...]

Related Topics: AOL | Channel: Industry | Legal: Patents | Microsoft