TrustInAds.org Takes On Weight Loss Scam Ads, Offenders Still Spotted

TrustInAds.org [caption id="attachment_87640" align="aligncenter" width="600"] Source: TrustInAds.org Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements[/caption] Lose weight without changing a thing! It's a fantasy crafted and perpetuated by direct marketing minds in the weight loss and diet pill industry. It's also a tactic used by online scammers to pedal bogus products that often have hidden recurring fees. Today, TrustInAds.org, an industry organization dedicated to "keeping people safe from bad online ads" whose members include AOL, Google, Facebook and Twitter, released a tre [...]


AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams

TrustInAds.org In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization's aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org will publish regular Bad Ads Trend Alerts. It's a follow up on the Ads Integrity Alliance which the major ad sellers formed two years ago but folded after a year. Tru [...]


AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

AOL Video [caption id="attachment_81775" align="aligncenter" width="600"] AOL original series "The Restart Project" stars Gwyneth Paltrow and Tracy Anderson[/caption] Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft's audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March, AOL ranked third [...]


AOL Changes Email Security Policy To Fight A Wave Of Spoofing

spoof AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn't been used for years. You can see some of the anger -- and quite a few jokes -- on the #aolhacked hashtag stream on Twitter. AOL acknowledged the issue and adjusted its DMARC policy to stop delivery of "what previously would have been considered authorized mail sent on behalf of AOL Mail users via non-AOL servers." The DMARC [...]


AOL Takes Top Video Ads Spot From Google

aol-logo-featured AOL is now the top video ad-serving property or network on the Internet; Google is number two. That happened as a result of AOL's roughly $400 million acquisition of programmatic video ad platform Adap.tv in August. The following the top 10 video ad properties according to comScore: Source: comScore (9/13) ComScore said that "Americans viewed more than 22.9 billion video ads in September. AOL, Inc. assumed the #1 position for the first time with 3.7 billion ad impressions following its acquisition of Adap.tv. Google Sites came in second with 3.2 billion ads, followed by BrightRoll [...]


AOL’s “Programmatic Upfront” — Still An Oxymoron

aol-logo-3 Programmatic upfront? AOL's much-ballyhooed event at New York's Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It's where broadcasters preview the next season's programming. (And, as a Starcomm executive mentioned before AOL's event kicked off, "We've always had an opportunity to see AOL's premium inventory in advance.") Programmatic buying -- real-time, automated bidding for ad inventory, is the opposite of carefully negotiated premium display adver [...]


AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process

AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv's programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across media devices -- Web, mobile and connected TV. According to Adap.tv, 10 billion video impressions run through the platform monthly. AOL CEO, Tim Armstrong said in a statement, "Two trends are prevalent in the video space right now – the mov [...]


Yahoo Ranks No. 16 On Top 25 Companies For Work-Life Balance, Google Fails to Make List

Glassdoor top 25 work-life balance logo Job seekers looking for more of a work-life balance in their next career may want to avoid positions with Facebook, Google and Apple. The online jobs and career community website Glassdoor has released its 2013 Top 25 Companies for Work-Life Balance report, and not one of the three leading tech giants made the list. After eliminating their work-from-home policy earlier this year, Yahoo still broke the top 20, ranking No. 16, three spots after AOL at No. 13. A Yahoo senior software engineer based in Sunnyvale, California had a number of positive things to say about the company, commenting th [...]


AOL’s New Initiatives To Put Digital Video On Par With TV

AOL Logo In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom -- and at the head of the line to snag TV ad budgets. The questions of if and when those ad budgets will move to digital content in a meaningful way are yet to be answered, but AOL hopes its efforts will get media buyers thinking about digital video as simply a device extension from traditional TV. Audience Measurement AOL unveiled a new partnership [...]


EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

display-ad-featured Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]


AOL Q4: Return To Growth Led By Search, Network Ad Revenues

AOL Logo AOL CEO Tim Armstrong's efforts appear to be paying off. The company announced Q4 2012 earnings, which were better than expected both in terms of revenue and profits. AOL reported $599.5 million in quarterly revenues and $2.2 billion for the full year. Quarterly Wall Street consensus estimates were $574 million. Revenue increases were lead by AOL's third-party ad network, which grew 31 percent to $137.2 million, and search advertising (search and contextual), which grew 17 percent to $103.6 million. Display revenues were flat year-over-year, coming in at essentially $170 million. Some [...]


Four Of The Internet’s Biggest Ad Sellers Join In Ads Integrity Alliance

adsintegrityalliance-members Along with spam and malware, bad ads -- whether they're for illegal or counterfeit goods, delivering malware or trying to scam users -- are a scourge on the internet, eroding trust and poisoning the environment for legitimate marketers. A few months ago, folks at some of the internet's biggest ad sellers -- AOL, Google, Facebook, and Twitter -- began talking about collaborating to fight this universal problem. The result is the Ads Integrity Alliance, an industry initiative launching today under the aegis of non-profit StopBadware, and also involving the Interactive Advertising Bureau (IAB) [...]


Microsoft Buys 800+ AOL Patents For $1.1 Billion

patent-money-cash-featured AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As part of the agreement, Microsoft also gains a non-exclusive license to more than 300 other patents that AOL is retaining. And AOL also continues to hold a license on the patents that it's selling to Microsoft. The deal comes at a time when tech companies are in something of an arms race over patents, and even a war with Yahoo recently suing Facebook for patent infringement and Facebook counter-suing Yahoo for the same reason. Google bought Motorola Mob [...]


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