The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


Apple Posts Record Q3 Revenue Numbers In June Earnings Report

apple-store-santa-monica-1920 Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billion and net profit of $6.9 billion. The revenue numbers are a record for their June quarter release, mostly through sales of the iPhone and Mac. “Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarter [...]


Opening Mobile Wallet Opportunities For Marketers

believing seeing is There is a lot of buzz about mobile wallets -- mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want to stand out have a unique opportunity to get ahead -- with the non-payment side of mobile wallets. It Starts With The Consumer Consumers have made their preferences clear -- they want a shopping companion. Mobile wallets eliminate the need [...]


Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014

mobile-payment-wallet-featured In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010. Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile traffic to e-commerce sites has increased from three-percent to nearly 37 percent in the last four years, while mobile e-commerce revenue climbed from $2.2 billion in 2010 to $42.8 billion last year. Custora's numbers prove mobile devices continue to take a [...]


Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

android-mascot-featured Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts "a relative revival of the global PC market" this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before). The PC now lives in a multi-device world -- getting larger with wearables -- and will never again have the centrality they once had. I'm sure this is discussed in a report somewhere; however the Gartner pre [...]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

mobile-apps-featured Among the top 200 mobile apps only 22 percent are using "deep links" from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed to the app's homepage. Google and Facebook are both promoting this as a way to webify the mobile app universe. URX details its methodology in its blog post. Essentially the firm looked for "tag sets proposed by Twitter, Facebook, Google, or URX omnilink tags." Below are the findings by platform -- mea [...]


iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]


Has Apple Killed Location Tracking With iOS 8? Hint: No

apple-featured Various news outlets are now reporting that Apple has effectively killed location tracking or offline analytics for iPhones with a change in iOS 8 that conceals the phone's correct MAC address. That's not exactly true, however. Here's a slide from a presentation given at WWDC last week that explains the change: Ad networks, WiFi hotspots and other third parties will no longer be able to grab an iOS 8 iPhone's real MAC address. This is designed to thwart tracking that seeks to tie an individual to a specific location and potentially match that individual phone with other data for late [...]


Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US

google-chrome-600 A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE's 30.9 percent market share. Adobe claims this is a six-percent year-over-year increase for Google, while IE is down six-percent year-over-year. Apple's Safari ranked No. 3 with 25 percent of the combined desktop and mobile market share, yet it owns more than half of the mobile market share. "Device defaults matter," said ADI analyst Tyler White, "Today mobil [...]


ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

comscore-logo According to comScore's recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC. Representing 52.5 percent of the market share, Android was the top smartphone platform i [...]


Did Privacy Search Engine DuckDuckGo Pay To Be Included Apple’s Safari? That’s Private!

ddg logo 600 Tiny search engine DuckDuckGo scored a huge victory yesterday when Apple announced DuckDuckGo would be an option included in future versions of its Safari web browser, as a privacy feature. But did DuckDuckGo pay to make that happen, as others like Google do? That's private, and DDG can't say. "The terms are confidential. Needless to say though DuckDuckGo is thrilled to be included in Safari," DuckDuckGo's CEO and founder Gabriel Weinberg emailed, when we asked if there was any paid component to the arrangement, either a direct payment of some type or compensation in any way. Apple Ke [...]


Apple WWDC Keynote: Yosemite, iOS 8 But No Hardware

apple-osx-yosemite-600 Apple CEO Tim Cook takes the stage to thunderous applause. Cook tells the crowd this is the 25th anniversary of the conference. Two-thirds of attendees are here for the first time, he says. The youngest developer in the audience today is 13 years old. Cook says there are nine million registered Apple developers, up over 50 percent since last year. We're here to talk about the Mac OS 10 and iOS. "You're going to see some great new features for both." He promises "the mother of all releases for developers." Cheers. What about the hardware Tim? (There wasn't any it turns out.) Cook [...]


Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist

Smartwatch People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple's rivals, by comparison are busy bringing their wrist computers to market. Samsung has been the busiest of the bunch with its Galaxy Gear 1.0 and 2.0 efforts, as well as the recently announced Samsung Digital Health Initiative. Samsung's first generation Android-based smartwatches didn't sell particularly well. The new genera [...]


Apple Steps Up iTunes Radio Advertising Efforts: Locally Targeted Ads Reportedly Coming This Year

Itunes Radio When news broke last December that Apple is building a real-time bidding exchange for in-app ad buying, word came that that Apple was shifting focus to selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering "locally targeted advertising" on iTunes Radio later this year. The article points out that the addition of local ads on iTunes Radio "strikes at the heart of Pandora’s advertising business." Pandora reported advertising revenues of $521 million in 2013, an increase of 45 percent year-over-year. Apple is also planning to add more content to [...]


The Convergence Of Mobile Apps & Search Is Happening. Get Ready!

future_of_search_results Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create interesting weather patterns. If I were to put on my weather forecaster hat to predict the future of search, I’d say we’re sitting right in the middle of a convergence zone between the web and the fast-growing state of native mobile apps. These two forces are coming together quickly, and when they do, the future of search will be incredibly interesting. But what does interesting mean, exactly? Over the past couple of weeks we’ve seen two an [...]


Android To Hit 80 Percent Market Share This Year — Report

smartphones-featured Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn't believe that will significantly affect Apple's global market share. IDC sees Windows Phone handset share growing from [...]


Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2

google-building-featured After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google's brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple's value has slipped 20 percent according to the study, with the brand's estimated value totaling $148 billion. "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitu [...]


Apple & Google End Bitter Mobile Patent Litigation Chapter

apple-google-featured Late last week, Apple and Google's (soon to be Lenovo's) Motorola Mobility settled their mutual mobile patent claims against one another. However, the companies declined to do a cross-licensing deal, which is often customary in these situations. While the agreement ends the often bitter litigation between Motorola and Apple, it has no impact on the ongoing Apple-Samsung dispute(s). In that litigation, so far, Apple has won a majority of the courtroom battles, but Samsung is winning the market-share battle out in the world. Perhaps more significant than the Apple-Google settlement, the c [...]


Report: Chrome The World’s Top Browser, Safari Now Second

apple-safari-featured How things have changed. Chrome is the world's top browser, and Safari is number two. That's according to Shareaholic’s most recent browser share report. The company says the data are collected from a base of more than 250 million users and over 200,000 publishers. While Chrome is the undisputed browser leader (35 percent), Shareaholic says that mobile growth has helped propel Safari to the number two position. Safari's combined mobile and desktop share is now 26 percent, says Shareaholic. The company reports that Internet Explorer and Firefox have both lost ground. The two now co [...]


Italian Regulators Take Aim At “Freemium” Apps

mobile-web-apps-featured Claiming that so-called "freemium" mobile apps mislead consumers, Italy's competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal, Italian authorities have begun to investigate the companies and the issue. Previously, the EU argued that freemium apps are potentially deceptive because they're initially free to download but generate revenues within the app, possibly without full awareness of users. The EU, and now the Italian authorities, worry that consumers may not know they're being charged for items within apps [...]


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