Google Wallet & Apple Passbook: A Brand’s Next Best Friends

google wallet POS Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake. This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]


“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

apple-featured Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple's Q2 revenue is up compared to last year's second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. "We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services. A quick breakdown for device [...]


Download Index: Android Beats iTunes But Not In Revenue

Google Play iOS app store App Annie Index App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US. The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.  Currently in the US, Android controls 52.1 percent of the smartphone [...]


Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

buffer Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending all day on Twitter, Facebook, Google+ and LinkedIn. The service enables users to write a series of social posts and set them to trickle out during the day. It also has a content suggestion feature for those who need help with finding interesting information to share. [...]


After Period Of Neglect Apple Opens Up iAd To “Filmmakers, Small Business Owners”

apple-featured Apple appears to be reinvigorating its iAd platform in a bid to gain broader advertiser adoption. According to AdAge, "anyone with an Apple ID will be able to open an account with iAd Workbench, the company's mobile-ad management tool." Apple hopes that opening up iAd will bring new categories of advertisers and boost interest in iAd overall. The collateral on the site indicates Apple's ambition to make iAd more democratic: Whether you’re an app developer or a filmmaker, a small business owner or an experienced advertiser, reaching the people most likely to be interested in your product [...]


Second Apple Patent Suit Vs. Samsung Ropes In Google

apple-google-featured If you're tired of news about smartphone-related patent litigation, you're not alone. However, there's more to come as Apple and Samsung's long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against Samsung and two counterclaims against Apple. Among the Apple claims against Samsung are "slide to unlock" and "tap to search" (on a map) or call a phone number. The damages sought by each side are curiously unbalanced. Apple wants a $40 roya [...]


How Users Of Various OSes Differ In Their Online Behavior Over Time

social-media-clock-featured For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the "best" timing for their latest initiatives. In this piece, we drill down into the nuances of this issue by examining the differences in hourly usage behavior between users of different operating systems and device types. These insights should hold particular value for those marketing to one or more def [...]


Motorola, LG, Fossil First Brands To Launch Android Wear

Moto 360 watch Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG's "G Watch" (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). Of the two it appears to be the more interesting one -- because it's round faced. However Motorola says "Moto 360 will be available in a variety of styles globally," so there will probably also be rectangles. Fossil is also an early Andr [...]


Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads

apple-ipad-iphone-600 Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year. The ads would mark Apple's entry into the heated race to lure brand TV budgets online by giving advertisers compelling ways to re-purpose their already-produced TV ads for digital. Giving brands the ability to reach users with full-view in-app video ads on their iOS devices could prove very appealing to brands. Rather than expanding after being clicked on or hovered o [...]


As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey

msdewey & cortana Microsoft is apparently readying its own digital assistant called "Cortana," to take on Apple's Siri and Google Now. Hopefully, Cortana will see more love than Microsoft's other assistant that you have probably long forgotten about. Ms. Dewey. Ms. Dewey? She was an experimental interface launched in October 2006 for Microsoft's search engine Live Search (now called Bing). Actually, she was more an underground marketing campaign. She gained buzz because she was an assistant with attitude, if she had issues with what you searched for. Howard Stern? As this Marketplace report from the ti [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


Apple Formally Introduces In-Car iOS Integration: CarPlay

Apple CarPlay Sounding more like a Google offering than one from Apple, the iPhone maker formally announced "CarPlay." The service was previewed last year and is being rolled out in vehicles from Ferrari, Mercedes-Benz and Volvo at the Geneva International Motor Show this week. Other car makers that are part of the program include BMW, Ford, GM, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia, Mitsubishi, Nissan  and Toyota among a few others. CarPlay is built around calls, messaging, music and maps currently. Siri is the eyes-free/hands-free controller of the overall CarPlay experience, altho [...]


Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there's an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she'd be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood's finest -- one that set a new retweet record. Both of those were shot with a Samsung, a big Oscars advertiser. Ellen never mentioned Samsung, but it was clear she was using a Samsung p [...]


Smartphone Market: Apple, Samsung And The Benchwarmers

smartphone-shutterstock The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the US. Apple/iOS is growing and has reached a new high of nearly 42 percent. By comparison, BlackBerry has fallen off a cliff. It has gone from a share of more than 31 percent in 2010 to 3.4 percent today. Top US Smartphone Operating Systems 2010 - 2013 Source: comScore These data c [...]


1 Billion Smartphones: Samsung On Top But China Rising

iphone-android-ios-phones-featured Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According to the IDC data Apple maintained its number two position (Strategy Analytics says Apple is number three). Samsung had nearly one third of the global smartphone shipments market. Apple capt [...]


Apple Sees Record $57.6 Billion Revs, 51M iPhone Sales

Apple logo Apple announced revenues and earnings that beat consensus earnings estimates though some will regard it as a "mixed" quarter. Revenues were $57.6 billion -- a new record. That's up 6 percent from a year ago. The iPad sold better than expected, with 26 million units vs. an analyst estimate of roughly 24 or 25 million. However the iPhone missed aggressive projections of 55 - 57 million units, selling 51 million instead -- still a record. Below are the top-level device sales figures and other numbers: $57.6 billion in revenue (vs. $54.5 billion a year ago) $13.01 billion in profit [...]


Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013

mobile-devices-screens-featured The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company's US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. While mobile open rates climbed, Movable Ink's research showed the number of desktop marketing email opens dropped four percentage points between the third and fourth quarters of 2013, from 39 percent to 35 percent. Pulling data exclusively from [...]


Opera: Android Has Reach But iPhones Drive More Revenue

android-apple-ios Fourth quarter 2013 data from Opera Mediaworks (and its AdMarvel unit) show that Android handsets have greater reach than the iPhone on a global basis (35.9 percent vs. 28.7 percent). However iPhones generate more ad revenue than their Android counterparts. When tablets/connected devices are factored in iOS reclaims the total traffic lead as well. Source: Opera Mediaworks StatCounter shows the global traffic breakdown (phones + tablets) being 39 percent to 32 percent in favor of Android. In North America iOS dominates: 59 percent to 32 percent for Android devices. In terms of [...]


How Many iPhones Did Apple Sell Last Quarter: 50 Million Or More?

Apple logo On January 27 Apple will release its fiscal Q1 and full-year results. We'll find out the answer to a question and game that pundits and financial analysts play each quarter: how many devices did the company sell? A year ago Apple announced sales of 47.8 million iPhones and 22.9 million iPads. It recorded $54.5 billion in gross revenue. Over the past several weeks there has been a flood of third party data, suggesting that iPhones sold well. The outlook for the iPad is a bit murkier. As a matter of routine, financial analysts issue revenue and sales predictions for companies they cov [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!