Apple Building Mobile Exchange, Shifting Focus To Radio

apple-logo-black According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple's Eddy Cue who is now in charge of software, including Maps and Siri. Apple's is reportedly concentrating on iTunes Radio advertising. AdWeek says that "In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not." Pandora appears to be the model and the iAds team has been redirected to selling radio spots. Pandora reported revenues $181.6 million in the third quarter. On an annualized [...]


Chromecast Hugely Popular, Sells Out On Amazon, BestBuy

Chromecast official image Introduced just this Wednesday, Google's streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and BestBuy. There's a two to three week shipping wait time in the Google Play store. In addition an introductory Netflix promotion proved so popular it has been stopped. Amazingly, there are already 100 reviews of the device on Amazon (six more than when I took the above screenshot just about an hour ago). Danny Sullivan offers a detailed comparison of Chromecast vs. Apple TV and Roku. The popularity of Chromecast is driven by its simplicity (vs. Google T [...]


Compared: What You Can Watch On Google Chromecast, Apple TV, Roku & Xbox

tv-video-featured Want to stream content from the Internet to your TV? There's a new player in town, Google's Chromecast. It's super easy to use and priced to move. What's not to like? If you're happy with just Netflix, you're good. If you want Hulu or HBO Go, paying a bit more for Roku or Apple TV may make sense, unless you don't mind using your laptop. Then again, for only $35, maybe you'll decide Chromecast is worth being a second device. The Players Chromecast is entering a space where two other major Internet-to-TV devices already exist, Apple TV and Roku. Xbox, a gaming console, can also double as a str [...]


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