The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

android-mascot-featured Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts "a relative revival of the global PC market" this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before). The PC now lives in a multi-device world -- getting larger with wearables -- and will never again have the centrality they once had. I'm sure this is discussed in a report somewhere; however the Gartner pre [...]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

mobile-apps-featured Among the top 200 mobile apps only 22 percent are using "deep links" from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed to the app's homepage. Google and Facebook are both promoting this as a way to webify the mobile app universe. URX details its methodology in its blog post. Essentially the firm looked for "tag sets proposed by Twitter, Facebook, Google, or URX omnilink tags." Below are the findings by platform -- mea [...]


iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]


Has Apple Killed Location Tracking With iOS 8? Hint: No

apple-featured Various news outlets are now reporting that Apple has effectively killed location tracking or offline analytics for iPhones with a change in iOS 8 that conceals the phone's correct MAC address. That's not exactly true, however. Here's a slide from a presentation given at WWDC last week that explains the change: Ad networks, WiFi hotspots and other third parties will no longer be able to grab an iOS 8 iPhone's real MAC address. This is designed to thwart tracking that seeks to tie an individual to a specific location and potentially match that individual phone with other data for late [...]


ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

comscore-logo According to comScore's recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC. Representing 52.5 percent of the market share, Android was the top smartphone platform i [...]


Apple WWDC Keynote: Yosemite, iOS 8 But No Hardware

apple-osx-yosemite-600 Apple CEO Tim Cook takes the stage to thunderous applause. Cook tells the crowd this is the 25th anniversary of the conference. Two-thirds of attendees are here for the first time, he says. The youngest developer in the audience today is 13 years old. Cook says there are nine million registered Apple developers, up over 50 percent since last year. We're here to talk about the Mac OS 10 and iOS. "You're going to see some great new features for both." He promises "the mother of all releases for developers." Cheers. What about the hardware Tim? (There wasn't any it turns out.) Cook [...]


Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist

Smartwatch People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple's rivals, by comparison are busy bringing their wrist computers to market. Samsung has been the busiest of the bunch with its Galaxy Gear 1.0 and 2.0 efforts, as well as the recently announced Samsung Digital Health Initiative. Samsung's first generation Android-based smartwatches didn't sell particularly well. The new genera [...]


Italian Regulators Take Aim At “Freemium” Apps

mobile-web-apps-featured Claiming that so-called "freemium" mobile apps mislead consumers, Italy's competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal, Italian authorities have begun to investigate the companies and the issue. Previously, the EU argued that freemium apps are potentially deceptive because they're initially free to download but generate revenues within the app, possibly without full awareness of users. The EU, and now the Italian authorities, worry that consumers may not know they're being charged for items within apps [...]


Patent Verdict: Apple Wins The Round But Fails To Land A Blow Vs. Samsung

apple-google-featured You have to wonder what Apple and its lawyers are now thinking. Last Friday's patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung. After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It's a far cry from the roughly $2 billion Apple was seeking. As a financial penalty it's trivial; as a "moral victory" there may be some satisfaction there -- but not much. Apple won roughly $1 billion in damages -- a landmark in patent litigation -- from Samsung last J [...]


Google+ Breaks Into The Top 15 Mobile Apps — comScore

google-plus-app-mobile-600 Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December. On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]


Report: Driven By EU Sales, iPhone Regains Share In Q1

smartphones-600px According to new data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the first quarter of 2014. This was echoed in better than expected iPhone sales growth in last week’s quarterly earnings from Apple. The company said that it sold 43.7 million iPhones in the quarter, easily beating analyst consensus estimates of 37 million. Apple's iPad sales were less than expected however. Smartphone market share Source: Kantar Worldpanel ComTech (April 2014) Despite the overall upbeat iPhone report, Kantar s [...]


Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

sma_q1_2014_2 Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue. Here is a chart showing the data, click on it to enlarge: Here is a breakdown showing the UK data, showing iOS sti [...]


Download Index: Android Beats iTunes But Not In Revenue

Google Play iOS app store App Annie Index App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US. The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.  Currently in the US, Android controls 52.1 percent of the smartphone [...]


Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

buffer Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending all day on Twitter, Facebook, Google+ and LinkedIn. The service enables users to write a series of social posts and set them to trickle out during the day. It also has a content suggestion feature for those who need help with finding interesting information to share. [...]


After Period Of Neglect Apple Opens Up iAd To “Filmmakers, Small Business Owners”

apple-featured Apple appears to be reinvigorating its iAd platform in a bid to gain broader advertiser adoption. According to AdAge, "anyone with an Apple ID will be able to open an account with iAd Workbench, the company's mobile-ad management tool." Apple hopes that opening up iAd will bring new categories of advertisers and boost interest in iAd overall. The collateral on the site indicates Apple's ambition to make iAd more democratic: Whether you’re an app developer or a filmmaker, a small business owner or an experienced advertiser, reaching the people most likely to be interested in your product [...]


How Users Of Various OSes Differ In Their Online Behavior Over Time

social-media-clock-featured For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the "best" timing for their latest initiatives. In this piece, we drill down into the nuances of this issue by examining the differences in hourly usage behavior between users of different operating systems and device types. These insights should hold particular value for those marketing to one or more def [...]


Motorola, LG, Fossil First Brands To Launch Android Wear

Moto 360 watch Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG's "G Watch" (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). Of the two it appears to be the more interesting one -- because it's round faced. However Motorola says "Moto 360 will be available in a variety of styles globally," so there will probably also be rectangles. Fossil is also an early Andr [...]


Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


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