Apple Building Mobile Exchange, Shifting Focus To Radio

apple-logo-black According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple's Eddy Cue who is now in charge of software, including Maps and Siri. Apple's is reportedly concentrating on iTunes Radio advertising. AdWeek says that "In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not." Pandora appears to be the model and the iAds team has been redirected to selling radio spots. Pandora reported revenues $181.6 million in the third quarter. On an annualized [...]


Study: iOS Remains Less Fragmented Than Android

iOS share by version Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the single most common version of Android in the market. In contrast, roughly 90 percent of Apple device users are on iOS 6 or 7, and roughly three-fourths (74.1 percent) on iOS7. Source: Chitika What's interesting is that nearly a quarter (24.1 percent) of And [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

piperjaffray As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing. What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play. Given the fact that there are five book authors (five inc [...]


Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores

Apple + map It's often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That's the story of indoor location, which has been around for years but is now gaining momentum -- in large part because of moves that Apple is making. In March the company bought WiFiSlam, and indoor location was suddenly on the map -- so to speak. Since that time there's been growing interest in indoor location and related marketing opportunities, which include in-store couponing and notifications. Believe it or not there are more than a hundred startups in the " [...]


Report: More Than 70 Percent Of Apple Users Now On iOS 7

iOS 7 adoption iPhone Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it's striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad. Based on "flat design," iOS 7 was released in mid-September and has seen steady adoption since. The following are Chitika's estimates of operating system distribution on the iPhone and iPad. iOS distribution on the iPhone iOS distribution on the iPad These data were based [...]


Apple Has Twice The Global “Ad Impression Share” Of Android

iphone-android-ios-phones-featured Despite Android's global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That's according to a third-quarter "Global AdMetrics" report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In a distant third place was RIM, which is rapidly disappearing from the market (except in the UK). Apple delivered 63 (nearly two-thirds) of all mobile ad impressions while Android saw 32 percent, a decline of 6 percent vs. the previous quarter. [...]


Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)

3 App store optimization (ASO) is the process of improving an app's rank in an app store for search results related to the app. It's the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store features to help app marketers with ASO is the reviews section. Never before have marketers had the ability to see exactly what their users are saying about their product in a single place, nicely sorted by their level of satisfaction. Reviews have clear use cases for app publishers in product dev [...]


5 Reasons QR Codes May Not Be As Dead As We Think

qrcodes It's always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I'm not quite going so far as to admit that I'm wrong about the death of the QR code (I waxed poetically about this several months ago), I am willing to take another look at the technology. In fairness to my original assertion that QR codes were dead, I was clear to pin a majority of blame on marketers and their misuse of QR codes versus the technology itself. I also spelled out several reasons why QR codes hadn't succeeded. [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


iPad Air Has Blockbuster Opening Weekend

iPad Air According to data from app marketing platform Fiksu, the iPad Air is "is seeing five times the usage the iPad 4 did two days after launch - and more than 3 times that of the iPad mini." The new iPad Mini with Retina Display has yet to launch. The data come from "millions" of iOS devices using Fiksu client apps. At this early point "the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined," according to Fiksu. The iPad Air received very positive reviews across the board. It's likely to have a very strong holiday season, notwithstanding competition from [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic

ipad-featured Later this morning, Apple is scheduled to announce new iPads: a "retina" Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad's market share. However in North America at least the iPad is still responsible for 81 percent of all tablet traffic according to ad network Chitika. That 81 percent traffic share is down three points from 84 percent in June. Yet Chitika says that no sin [...]


Pew: US Tablet & E-Reader Ownership Now At 43 Percent

kindle-nexus-ipad-mini-featured This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The data show that 35 percent of Americans over the age of 16 own tablets and 24 percent own e-book readers such as the basic Kindle. The survey from which these data come was conducted between July and September among more than 6,000 people over the age of 16. Wh [...]


Report: iPhone 5 Models Driving 40 Percent Of Traffic

iPhone 5 black and white versions According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of "tens of millions of North American ad impressions generated by iPhone users between September 13 and October 3, 2013," Chitika identified iPhone 5 models and separated them from earlier iPhones on the network. Accordingly the remaining 59.4 percent of traffic is coming from older iPhone models. Chitika was not able to give me a sense of the distribution of [...]


Chrome Browser Grows To 3 Percent On iOS

chrome logo Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, followed by IE. However on mobile devices Chrome has a way to go. While Google browsers dominate on Android Chrome has only a small share of usage on iOS. However that share is growing after a long period of stagnation. After spending about 14 months at about 2 [...]


Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

google-samsung-nexus-phone-featured The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed. These data also don't reflect the release of the iPhone 5s and 5c. The most interesting part of the report are the data on app and mobile web usage.  They show that Fac [...]


Would The Real Siri Please Stand Up: Susan Bennett Identified As Woman Behind Iconic iPhone Voice

siri-icon-logo While Apple won't comment, a CNN.com report has identified the voice behind iPhone's Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of anonymity after The Verge released a video last month mistakenly claiming Siri's voice belonged to voiceover artist Allison Duffy. (Duffy responded to The Verge story on her website by saying she was "absolutely, and positively" not the voice of the iPhone voice application.) "I really had to weigh the importance of it for me personally," Bennett told Ravitz when explaining why she is final [...]


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