5 Reasons QR Codes May Not Be As Dead As We Think

qrcodes It's always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I'm not quite going so far as to admit that I'm wrong about the death of the QR code (I waxed poetically about this several months ago), I am willing to take another look at the technology.   In fairness to my original assertion that QR codes were dead, I was clear to pin a majority of blame on marketers and their misuse of QR codes versus the technology itself. I also spelled out several reasons why QR codes hadn't succeede [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


iPad Air Has Blockbuster Opening Weekend

iPad Air According to data from app marketing platform Fiksu, the iPad Air is "is seeing five times the usage the iPad 4 did two days after launch - and more than 3 times that of the iPad mini." The new iPad Mini with Retina Display has yet to launch. The data come from "millions" of iOS devices using Fiksu client apps. At this early point "the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined," according to Fiksu. The iPad Air received very positive reviews across the board. It's likely to have a very strong holiday season, notwithstanding competition from [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic

ipad-featured Later this morning, Apple is scheduled to announce new iPads: a "retina" Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad's market share. However in North America at least the iPad is still responsible for 81 percent of all tablet traffic according to ad network Chitika. That 81 percent traffic share is down three points from 84 percent in June. Yet Chitika says that no sin [...]


Pew: US Tablet & E-Reader Ownership Now At 43 Percent

kindle-nexus-ipad-mini-featured This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The data show that 35 percent of Americans over the age of 16 own tablets and 24 percent own e-book readers such as the basic Kindle. The survey from which these data come was conducted between July and September among more than 6,000 people over the age of 16. Wh [...]


Report: iPhone 5 Models Driving 40 Percent Of Traffic

iPhone 5 black and white versions According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of "tens of millions of North American ad impressions generated by iPhone users between September 13 and October 3, 2013," Chitika identified iPhone 5 models and separated them from earlier iPhones on the network. Accordingly the remaining 59.4 percent of traffic is coming from older iPhone models. Chitika was not able to give me a sense of the distribution of [...]


Chrome Browser Grows To 3 Percent On iOS

chrome logo Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, followed by IE. However on mobile devices Chrome has a way to go. While Google browsers dominate on Android Chrome has only a small share of usage on iOS. However that share is growing after a long period of stagnation. After spending about 14 months at about 2 [...]


Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

google-samsung-nexus-phone-featured The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed. These data also don't reflect the release of the iPhone 5s and 5c. The most interesting part of the report are the data on app and mobile web usage.  They show that Fac [...]


Would The Real Siri Please Stand Up: Susan Bennett Identified As Woman Behind Iconic iPhone Voice

siri-icon-logo While Apple won't comment, a CNN.com report has identified the voice behind iPhone's Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of anonymity after The Verge released a video last month mistakenly claiming Siri's voice belonged to voiceover artist Allison Duffy. (Duffy responded to The Verge story on her website by saying she was "absolutely, and positively" not the voice of the iPhone voice application.) "I really had to weigh the importance of it for me personally," Bennett told Ravitz when explaining why she is final [...]


Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape

iPhone5s-iOS7 A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours following the release of the new OS on Wednesday, September 18. In a subsequent update published on September 25, data showed the iOS 7 adoption rate reaching more than 50% in North America a week after its release. When compared with the adoption rate of Jelly Bean 4.3 in the same time period, the rapid rate of adoption for iOS 7 seems all the more impressive. By most measures, iOS 7 was the fastest software upgrade in history. The success [...]


Boom: iPhone Sales Top 9 Million, 200 Million On iOS7

apple-iphone-5s5c-featured Last Monday after iPhone 5c pre-orders began there was no triumphant press release from Apple. The market dumped Apple shares thinking the 5c had bombed. This past weekend the 5s went on sale. It sold out. The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are availab [...]


3 Key iOS 7 Features Marketers Should Care About

iPhone5s-iOS7 [caption id="attachment_59254" align="alignright" width="300"] Image via Apple[/caption] On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as the "most significant change to the mobile operating system since our first iOS platform," iOS 7 has applied the addition by subtraction principle. For starters, Apple's "reductive design" approach features flatter icons (versus trying to make icons look three dimensional). Interestingly, this is an approach that Google rolled out with its Android platform a couple of years back. [...]


Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves

iOS 7 The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a "disaster." The flagship iPhone 5S becomes available on Friday. My suspicion is that we'll see some sort of combined press release on September 23 from Apple discussing both handsets. Supplies appear to be very low for the 5S and Apple could easily sell out of that device. The chances of a sellout were made even better by a wave of positive reviews today from those w [...]


Morning After iDay: iPhone 5C, Touch ID And iWork

iOS 7 There was no "iWatch." There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday's iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino -- even Touch ID, the new fingerprint biometric password substitute. Perhaps the one thing that wasn't correctly predicted was the pricing of the iPhone 5C. Wall Street Analysts and others had expected a much less expensive device for China and other emerging markets. They didn't really get it. The unlocked the 5C wil [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


Samsung Announces Galaxy Gear, Apple iWatch Next Week

gear As expected, Samsung has announced its Galaxy Gear smartwatch at the IFA conference in Berlin. Danny Sullivan live-blogged the event, which also saw a number of other announcements, including the Galaxy Note 3 and a new 10-inch Galaxy tablet. Earlier today Sony introduced its new and improved smartwatch at IFA. The new Samsung smartwatch comes with a camera (+ video) and a speaker. The camera is 1.9 megapixels. I'm sure the quality will improve over time. Gear can be used as a phone, but it's not a phone. It relies on a bluetooth connection to a Samsung smartphone: The built-in speak [...]


5 Mobile Trends Marketers Need To Know About

5 trends Given that we are a little more than halfway through the year, it feels like it's the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below). Some Key Mobile Stats Below are some stats that marketers should pay attention to. [caption id="attachment_56015" align="alignright" width="288"] Image via Shutterstock[/caption] There are 6.8 billion mobile subscribers worldwide. That's up from 6 bill [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!