Report: iPad Traffic Share Reaches New High

iPad-DeviceSlide According to ad network Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its quarterly earnings amid dampened expectations. According to the study, which was conducted in June and based on "tens of millions of US and Canadian tablet online ad impressions running through the Chitika Ad Network," the Apple tablet's share has grown to 84.3 percent from 82.4 percent in May. Source: Chitika Among non-iPads, Kindle was in second place with 5.7 percent of North American tablet traffic. That was down from [...]


Apple Buys Locationary To Clean Up The Location Data Mess

Apple maps Reported earlier by AllThingsD, Apple has acquired Toronto-based location-data management startup Locationary. Apple was seeking both the company's data management capabilities and the expertise of CEO Grant Ritchie and his team. The application of the technology is relatively straightforward: it's an investment in making Apple Maps and its local data much better. In my experience, Apple Maps has not been as "bad" as the criticism. Indeed, I've found a number of errors in Google Maps recently, which I tend to use more often than Apple Maps on my iPhone. Locationary and its "Saturn" pl [...]


Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Android To Become Dominant Platform, US iPad Share Grows

mobile youtube On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is "being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline." Below is Gartner's global prediction for device share by operating system in 2014. Even if it's not entirely accurate, what's incredible is the gap between Android and Windows in the forecast. Source: Gartner (6/13) If we look only at the PC market, it's a different story, of course. But one no longer can in [...]


The Real Impact Of Mobile On Marketing: More Visual Content

As of February of this year, there were 2.4 billion people online -- a little over one third of the world's population. That's a lot of people to keep interested. And while companies are looking for new ways to create agile content (infographics, tweets, videos, etc.) and curate the most relevant content from their partners, employees and customers, there is still a huge gap in the demand versus the supply. Meanwhile, as I discussed in my mobile marketing predictions post back in January, the meteoric growth of mobile devices and technology continues to change the way we live on a daily bas [...]


Apple Now Shows iOS “Fragmentation” Just Like Android

iphone-apps-ios-featured Android's "fragmentation" used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android's developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer dashboard, Apple just introduced a comparable developer display. It shows what Chitika reported several weeks ago, that over 90 percent of iPhone and iPad users are on the latest version of the OS. Apple's next OS, iOS 7, is now out in a developer re [...]


Report: iOS Has More Traffic, But More “Volatile” Than Android

android-apple-ios Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more "volatile" than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater peaks and valleys. The findings are based on "hundreds of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions seen over the Chitika ad network" in May. Android and iOS traffic appears to peak at roughly the same time. Howeve [...]


Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote

Screen Shot 2013-06-10 at 12.31.07 PM Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He's a man under pressure as many investors have turned bearish on the company. The Numbers Cook kicked the keynote off with a bunch of adoption and usage stats: The app store is 5 years old 375K iPad apps (vs. "just a few hundred from other guys") 900K apps overall 50 billion apps downloaded to date App developers have been paid $10 billion by Apple 575 million accounts with associated credit cards (more on that in a minute) 600 million iOS devices sold to date Cook said that Mac grow [...]


Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011

mobile-devices-screens-featured The GlobalWebIndex Streaming Device study for Q1 2013 reports that Android tablet users outnumbered iPad users last quarter by 34 million, with 156 million Android tablet users compared to 122 million iPad users. The study surveyed over 180,000 Internet users in 31 markets, including the Americas, Europe, Middle East and Asia Pacific countries, examining global device and app usage. According to the report, tablet use has surged 282 percent since 2011, Android is the most popular smartphone OS worldwide, and games still reign supreme for smartphone app downloads. Q1 Sees Android Tablet Users [...]


Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS

android-apple-ios Next week is Apple's much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week. Among the potential announcements are "iRadio," iOS 7 and a new version of OS X. However, we'll probably see some new Mac laptops and maybe a new iPad. In anticipation of iOS 7, ad network Chitika examined which version of iOS it was seeing on devices across its network. These data are from late May and cover billions of US and Canadian ad impressions. The graphic immedi [...]


Pew: 61 Percent In US Now Have Smartphones

mobile web smartphone This morning, the Pew Internet & American Life Project released new survey data (n=2,252 US adults) on smartphone adoption. The organization says that 56 percent of all US adults now have smartphones. However, among the population of mobile phone owners (91 percent of US adults), the smartphone penetration number is now 61 percent. By comparison, comScore's estimate is that roughly 58 percent of mobile phone owners have smartphones. Nielsen hasn't released an official estimate in some time, but the firm's number is now at or above 60 percent, in all likelihood. According to the Pew s [...]


Smartphones Pass Feature Phones, US Apple Growth Exceeds Others

smartphones IDC today released a device forecast that showed global smartphone shipments exceeding those of feature phones for the first time this year. Fueled in part by declining prices, smartphone growth is now taking off in emerging markets, as well. Back in the US, comScore released its monthly smartphone marketshare report. Among individual manufacturers, Apple controlled 39.2 percent of the market (up 1.4 percent since January). Samsung was second with 22 percent (up 0.6 percent). Following Samsung in order were HTC (8.9 percent), Motorola (8.3 percent) and LG (6.7 percent). All three have [...]


Survey: Windows Phone Gaining At Android’s Expense

windows-phone-featured New consumer survey data from Kantar argues that Windows Phones "have begun to capture consumers from across the competitor set." According to the research unit of ad-agency holding company WPP, recent Windows Phone purchasers were upgrading from feature phones (42 percent) or another Windows handset (25 percent). The other 23 percent were Android users changing operating systems. Windows has started to see success with somewhat younger users according to Kantar. The iPhone also gained share since last year according to the company. The data below are drawn from Kantar Worldpanel ComTech [...]


Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth

ipad-featured Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the "facts on the ground" continue to show the iPad driving far more traffic than any competing tablet device. That's reinforced by Chitika's new tablet traffic report. Based on millions of tablet-based impressions on its network during April, from the US and Canada, Chitika says that the iPad drove just over 81 percent of tablet traffic. Kindle Fire was second, with 7.4 percent, and all other tablets were together responsible for roughly 11 percent of traffic. [...]


Apple Targets Samsung Galaxy S4 & “Google Now” With Amended Patent Claims

google-legal-law In the ongoing "war of the worlds" patent litigation between Apple and Samsung/Google, the Cupertino company has said it will amend its patent infringement claims to include the Galaxy S4. That's according to Foss Patents, which also reports that Apple asserts Google Now infringes two patents associated with Siri. Overall, there are five patents being asserted in the amended Apple pleadings (below). The Siri-related patents are U.S. Patent No. 8,086,604 and U.S. Patent No. 6,847,959, which pertain to a "universal interface for retrieval of information in a computer system." Apple is [...]


App Downloads: Apple Reaches 50 Billion, Google Play 48 Billion

Apple app store logo At the Google I/O keynote this morning, Google announced that Google Play had seen 48 billion app downloads. This was on the heels of the announcement that there were 900 million Android device activations since inception. Later in the day at roughly 5 pm US Eastern time, Apple said that its App Store saw its 50 billionth app download. This had been long anticipated. And, it's quite a milestone. However, Google partly stole Apple's thunder with its own announcement of nearly the same number of downloads earlier in the day. This afternoon, the following image appeared on Apple's homepage: [...]


Pinterest App Gets New Mention, Notification & Search Features

Pinterest Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including the "@" sign before a name makes it possible for Pinterest users to mention friends within the app. The new notification feature alerts users via the app when they have been mentioned or if a comment has been made on one of their pins. Push notifications also have been added, letting users know they received a comment or have been mentioned without opening the app. Because the nature of Pinterest includes finding content from across the Web, the Pint [...]


With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices?

New Gmail for iOS Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to "colonize" iOS with its apps? It all depends on your point of view -- though, it's probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was "taking over the iPhone." However, that's not exactly the case. Users of the new Gmail app have the (default) option to go directly to the native versions of YouTube and Google Maps, as well as open Chrome via links in email. Previously, such links would have op [...]


Google, Facebook Have 7 Of Apple’s Top 25 All-Time iPhone Apps

iphone-apps-ios-featured Google and Facebook combine to take up seven spots on Apple's newly-released list of the Top 25 all-time free iPhone apps. Apple published that list -- and three others -- as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App Store credit to whomever completes the 50 billionth download and $500 credits to 50 others.) Those lists look at the most popular iPhone apps (free and paid) and iPad apps (free and paid). On the paid side, the majority of apps on both lists are games. But, there's more variety in th [...]


March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement

smartphones The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google's troubled Motorola unit, lost ground. Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain. These comScore data above stand in contrast to data released earlier in [...]


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