5 Mobile Trends Marketers Need To Know About

5 trends Given that we are a little more than halfway through the year, it feels like it's the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below). Some Key Mobile Stats Below are some stats that marketers should pay attention to. [caption id="attachment_56015" align="alignright" width="288"] Image via Shutterstock[/caption] There are 6.8 billion mobile subscribers worldwide. That's up from 6 bill [...]


Samsung Taking Share From Other Android OEMs, Not iPhone

iphone-android-ios-phones-featured A "meta-analysis" of smartphone owner surveys, conducted between July 2012 and July of this year by research firm CIRP, produced some interesting findings about who buys Samsung (Android) smartphones and who buys the iPhone. There were a number of generalizations that emerged from the analysis: Samsung buyers are mostly prior Android and feature phone owners Apple owners mostly come from prior Apple ownership, with a smaller number coming from feature phones 42 percent of Apple customers already had an iPhone, while 43 percent of Samsung customers owned Android handsets All buyer [...]


The Smart Watch: Samsung, Apple Ready Dueling Wrist Devices

smart-watches-generic-featured The competitive effort by Samsung and Google to introduce an "iWatch" is not unlike the US-Soviet race to launch a man into space. Early September should bring new wearable devices from both companies within days of one another. Both Bloomberg and the NY Times reported that Samsung is going to announce its smart watch on either September 4 or 6, seeking to preempt Apple's anticipated similar announcement during its iPhone event on September 10 (still not confirmed). Samsung's watch is reportedly to be called "Galaxy Gear," which sounds more like a product category than an individual prod [...]


Google Adds Location Sharing Features To Google Maps & Releases Google+ For Android Updates

Google+-iOS After retiring Latitude earlier this month, Google announced today that they have added location sharing features to the Google Maps app. Users can now share "pin-point" or "city-level" locations, and filter which of their connections can see a location by selecting Google+ circles. Along with the new Google Map location sharing updates, Google+ for Android has new features as well: With a few taps, users can now switch between Google+ accounts without having to sign out of one account before signing into another. Also, any Google+ pages managed by a user are available from the [...]


Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone

delete-keyboard-buttons-featured Email service provider Constant Contact's mobile email study released today discovered that 80 percent of smartphone owners say it is "extremely important" to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were "highly likely" to delete an email if it couldn't be read from their smartphone. With the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into mobile email open rate habits among different age demographics. The study found that among participants age 18 t [...]


Facebook Mobile Pages Integrate OpenTable And TV Listings

Facebook mobile OpenTable Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie Pages. In the latter case, "Listings will be based on your current time zone and include the channel name, air time and a description of the show or movie playing." In the case of OpenTable, users will be able to book restaurants directly through their mo [...]


BlackBerry Up For Sale, New iPhones To Go On Sale

Blackberry Q10 BlackBerry has raised the white flag. It's over. The board has formed a special committee to explore "strategic alternatives." That means the company is essentially for sale. Here's the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company's Board of Directors has formed a Special Committee to explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment. These alternatives could include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the Co [...]


Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

shutterstock_68911843-mobilecheck A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site's mobile performance drives customer satisfaction more so than premium content. According to the study, "While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps is actually performance - how quickly the pages load and the ability to load without error messages." The study also discovered that customers prefer to view media and entertainment sites and apps on their mobile devices ov [...]


Twitter Releases New Login Verification, Photo Gallery & More For iOS & Android Apps

twitter-mobile-phones-featured Twitter announced today a number of updates for their iOS and Android apps, including a new login verification, search suggestions with a social context, and an updated photo gallery in search. The new login verification enrollment lets users approve login requests directly from their iOS or Android app. It is in addition to the SMS-based login verification that was released in May, and allows users to verify logins without relying on text messages. According to the announcement on Twitter's blog, the new login verification includes the following features: No phone number required: [...]


DOJ Seeks To Monitor Apple iBooks, iTunes In Proposal To Court

DOJ logo A couple of years ago, Apple took away the right of third-party book sellers on iOS devices to link through their apps to their online stores. Most prominent among these is Amazon/Kindle. The move was clearly anticompetitive, although consumers could still get to the Kindle store (and others) via the mobile Web. Last year, the Apple store was sued by the US Department of Justice (DOJ) under the Sherman Act for conspiring to fix e-book prices along with five major book publishers: Hachette, HarperCollins, Macmillan, Penguin and Simon & Schuster. Cupertino lost at trial and was found g [...]


Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet

Image Credit: Gizmodo Strategy Analytics came out with Q2 shipment estimates for tablets -- which are supposed to exceed PC sales by the end of this year on a global basis. It's now a critical market segment. The data show Android tablets with a solid "shipments share" lead over the iPad. What the numbers appear to reflect is two-thirds Android market share vs. iOS. However that's not reflected in actual usage, at least in North America, where the iPad has increased its share of Web traffic over Q1. Collectively, according to Chitika, non-iPad tablets (essentially Android) are driving roughly 16 percent o [...]


Smaller Phone Makers Challenge Samsung In Android Market

smartphones Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That's according to new hardware figures from IDC. Samsung remained the world's dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million units in the quarter compared to Apple's 31 million. However, both companies lost overall market share as LG, Lenovo and ZTE collectively gained 3.1 percentage points on the market leaders. Source: IDC Strategy Analytics released a competing re [...]


Apple Earnings Beat Expectations On 31.2 Million iPhones Sold

Apple logo Apple today announced Q3 fiscal results. Revenues were $35.3 billion vs. $35 billion a year ago (up 1 percent). That was somewhat better than analysts expected. Profit was $6.9 billion vs. $8.8 billion a year ago. Non-US sales contributed 57 percent of revenue. Here are the device and related sales numbers: 31.2 million iPhones (vs. 26 million a year ago). This was more than expected 14.6 million iPads (vs. 17 million last year). This was lower than expected 3.8 million Macs (vs. 4 million a year ago). This is slightly less than expected 4.5 million iPods (vs. 6.7 million a year a [...]


Report: iPad Traffic Share Reaches New High

iPad-DeviceSlide According to ad network Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its quarterly earnings amid dampened expectations. According to the study, which was conducted in June and based on "tens of millions of US and Canadian tablet online ad impressions running through the Chitika Ad Network," the Apple tablet's share has grown to 84.3 percent from 82.4 percent in May. Source: Chitika Among non-iPads, Kindle was in second place with 5.7 percent of North American tablet traffic. That was down from [...]


Apple Buys Locationary To Clean Up The Location Data Mess

Apple maps Reported earlier by AllThingsD, Apple has acquired Toronto-based location-data management startup Locationary. Apple was seeking both the company's data management capabilities and the expertise of CEO Grant Ritchie and his team. The application of the technology is relatively straightforward: it's an investment in making Apple Maps and its local data much better. In my experience, Apple Maps has not been as "bad" as the criticism. Indeed, I've found a number of errors in Google Maps recently, which I tend to use more often than Apple Maps on my iPhone. Locationary and its "Saturn" pl [...]


Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Android To Become Dominant Platform, US iPad Share Grows

mobile youtube On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is "being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline." Below is Gartner's global prediction for device share by operating system in 2014. Even if it's not entirely accurate, what's incredible is the gap between Android and Windows in the forecast. Source: Gartner (6/13) If we look only at the PC market, it's a different story, of course. But one no longer can in [...]


The Real Impact Of Mobile On Marketing: More Visual Content

As of February of this year, there were 2.4 billion people online -- a little over one third of the world's population. That's a lot of people to keep interested. And while companies are looking for new ways to create agile content (infographics, tweets, videos, etc.) and curate the most relevant content from their partners, employees and customers, there is still a huge gap in the demand versus the supply. Meanwhile, as I discussed in my mobile marketing predictions post back in January, the meteoric growth of mobile devices and technology continues to change the way we live on a daily bas [...]


Apple Now Shows iOS “Fragmentation” Just Like Android

iphone-apps-ios-featured Android's "fragmentation" used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android's developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer dashboard, Apple just introduced a comparable developer display. It shows what Chitika reported several weeks ago, that over 90 percent of iPhone and iPad users are on the latest version of the OS. Apple's next OS, iOS 7, is now out in a developer re [...]


Report: iOS Has More Traffic, But More “Volatile” Than Android

android-apple-ios Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more "volatile" than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater peaks and valleys. The findings are based on "hundreds of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions seen over the Chitika ad network" in May. Android and iOS traffic appears to peak at roughly the same time. Howeve [...]


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