Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Report: iPhone 5 Models Driving 40 Percent Of Traffic

iPhone 5 black and white versions According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of "tens of millions of North American ad impressions generated by iPhone users between September 13 and October 3, 2013," Chitika identified iPhone 5 models and separated them from earlier iPhones on the network. Accordingly the remaining 59.4 percent of traffic is coming from older iPhone models. Chitika was not able to give me a sense of the distribution of [...]


Would The Real Siri Please Stand Up: Susan Bennett Identified As Woman Behind Iconic iPhone Voice

siri-icon-logo While Apple won't comment, a CNN.com report has identified the voice behind iPhone's Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of anonymity after The Verge released a video last month mistakenly claiming Siri's voice belonged to voiceover artist Allison Duffy. (Duffy responded to The Verge story on her website by saying she was "absolutely, and positively" not the voice of the iPhone voice application.) "I really had to weigh the importance of it for me personally," Bennett told Ravitz when explaining why she is final [...]


Boom: iPhone Sales Top 9 Million, 200 Million On iOS7

apple-iphone-5s5c-featured Last Monday after iPhone 5c pre-orders began there was no triumphant press release from Apple. The market dumped Apple shares thinking the 5c had bombed. This past weekend the 5s went on sale. It sold out. The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are availab [...]


Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves

iOS 7 The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a "disaster." The flagship iPhone 5S becomes available on Friday. My suspicion is that we'll see some sort of combined press release on September 23 from Apple discussing both handsets. Supplies appear to be very low for the 5S and Apple could easily sell out of that device. The chances of a sellout were made even better by a wave of positive reviews today from those w [...]


Morning After iDay: iPhone 5C, Touch ID And iWork

iOS 7 There was no "iWatch." There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday's iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino -- even Touch ID, the new fingerprint biometric password substitute. Perhaps the one thing that wasn't correctly predicted was the pricing of the iPhone 5C. Wall Street Analysts and others had expected a much less expensive device for China and other emerging markets. They didn't really get it. The unlocked the 5C wil [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


Apple’s iPhone 5 Ads Were A Social Sharing Failure, Report Says

apple-featured Anticipation is growing about Apple's latest Big Announcement next week, and you can bet that your Twitter, Facebook and Google+ streams will be filled with news and commentary about the company's newest gadgets. But after the news hits, will the company's TV ads translate well on social networks? According to a new report from Unruly Media, Apple has a lot of room for improvement after its iPhone 5 ads were largely ignored on social channels. Social media users weren't too thrilled with Apple's video ads for the iPhone 5. Unruly says that ads for Samsung's S4 attracted eight times mo [...]


BlackBerry Up For Sale, New iPhones To Go On Sale

Blackberry Q10 BlackBerry has raised the white flag. It's over. The board has formed a special committee to explore "strategic alternatives." That means the company is essentially for sale. Here's the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company's Board of Directors has formed a Special Committee to explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment. These alternatives could include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the Co [...]


Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

shutterstock_68911843-mobilecheck A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site's mobile performance drives customer satisfaction more so than premium content. According to the study, "While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps is actually performance - how quickly the pages load and the ability to load without error messages." The study also discovered that customers prefer to view media and entertainment sites and apps on their mobile devices ov [...]


Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet

Image Credit: Gizmodo Strategy Analytics came out with Q2 shipment estimates for tablets -- which are supposed to exceed PC sales by the end of this year on a global basis. It's now a critical market segment. The data show Android tablets with a solid "shipments share" lead over the iPad. What the numbers appear to reflect is two-thirds Android market share vs. iOS. However that's not reflected in actual usage, at least in North America, where the iPad has increased its share of Web traffic over Q1. Collectively, according to Chitika, non-iPad tablets (essentially Android) are driving roughly 16 percent o [...]


Smaller Phone Makers Challenge Samsung In Android Market

smartphones Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That's according to new hardware figures from IDC. Samsung remained the world's dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million units in the quarter compared to Apple's 31 million. However, both companies lost overall market share as LG, Lenovo and ZTE collectively gained 3.1 percentage points on the market leaders. Source: IDC Strategy Analytics released a competing re [...]


Apple Earnings Beat Expectations On 31.2 Million iPhones Sold

Apple logo Apple today announced Q3 fiscal results. Revenues were $35.3 billion vs. $35 billion a year ago (up 1 percent). That was somewhat better than analysts expected. Profit was $6.9 billion vs. $8.8 billion a year ago. Non-US sales contributed 57 percent of revenue. Here are the device and related sales numbers: 31.2 million iPhones (vs. 26 million a year ago). This was more than expected 14.6 million iPads (vs. 17 million last year). This was lower than expected 3.8 million Macs (vs. 4 million a year ago). This is slightly less than expected 4.5 million iPods (vs. 6.7 million a year a [...]


New Google Maps App Offers More Search Functionality, Navigation Features & Dedicated Tablet Design

Google Maps logo Google is rolling out a new Google Maps app for Android devices starting today, with iPhone and iPad versions on the way. The new app will include more search functionality, updated navigation features, Zagat reviews and discount offers for specific destinations. Among the new app features, users will be able to find locations without typing by tapping the search box to see cards displaying eat, drink and shopping options. There are also two new navigation features, including one that reports road problems along with incident details, and another that lets users know if a better route is a [...]


Only 30 Percent Of Smartphone Traffic On 4G Networks

smartphones In North America 70 percent of smartphone-based web traffic is operating on slower-than-4G wireless networks. Conversely only 30 percent of smartphone web traffic is coming from 4G networks, according to Chitika. This modest penetration figure makes sense because 4G networks are still rolling out and not all handsets are 4G compatible. For example only the iPhone 5 works with 4G. The 4 and 4S are restricted to 3G. However there are dozens of 4G-enabled Android handsets on the market. These data and findings are based on "tens of millions of smartphone-based online ad impressions recorde [...]


Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Apple Now Shows iOS “Fragmentation” Just Like Android

iphone-apps-ios-featured Android's "fragmentation" used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android's developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer dashboard, Apple just introduced a comparable developer display. It shows what Chitika reported several weeks ago, that over 90 percent of iPhone and iPad users are on the latest version of the OS. Apple's next OS, iOS 7, is now out in a developer re [...]


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