How Many iPhones Did Apple Sell Last Quarter: 50 Million Or More?

Apple logo On January 27 Apple will release its fiscal Q1 and full-year results. We'll find out the answer to a question and game that pundits and financial analysts play each quarter: how many devices did the company sell? A year ago Apple announced sales of 47.8 million iPhones and 22.9 million iPads. It recorded $54.5 billion in gross revenue. Over the past several weeks there has been a flood of third party data, suggesting that iPhones sold well. The outlook for the iPad is a bit murkier. As a matter of routine, financial analysts issue revenue and sales predictions for companies they cov [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


Pew: 50 Percent In US Now Own Tablet Or E-Reader

New iPad Mini This morning, the Pew Research Center released new data about tablet and e-reader ownership among US adults. Previously, the organization said that 43 percent of Americans (over 16) owned either a tablet or e-reader (or both). After the holiday, that number has jumped to 50 percent of all American adults (18 and over). The Pew survey, which also explores e-reading habits, specifically reports that "42 percent of adults now own tablet computers, up from 34 percent in September." It was conducted in early January "among a nationally representative sample of 1,005 adults." Source: Pew Inte [...]


New Brand Dependence Index Finds Consumers “Can’t Live Without” Samsung Electronics [Report]

Branding Brand management firm UTA teamed up with technology firm uSamp to launch a new brand index report at this week's CES Conference in Las Vegas . Ranking the top ten most recognized consumer electronic brands, UTA's first-ever Brand Dependence Index revealed Samsung scored the highest when measuring Brand Dependence Intensity within the consumer electronics market, while Microsoft earned the top score when measuring Brand Dependence Impact. "Our index evaluates brand-self connection and the degree to which thoughts and feelings about a brand come to mind automatically - requiring little effort, [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Apple: People Spent $10 Billion On Apps In 2013

Apple app store logo Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple says it has now paid developers more than $15 billion -- roughly half of which would have come this past year. According to app analytics pro [...]


Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

mobile-apps-featured ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those. Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

iphone-android-ios-phones-featured Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the numbers we have access to: iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. iOS 2X Android on Per Order Value: On average, iOS use [...]


Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

tablet-ipad-money-featured When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They're cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a recent industry survey 56% of adult Americans have a smartphone, while 35% of US citizens over the age of 16 own a tablet device. And if patterns established during past holiday seasons continue -- even to a lesser extent as the market be [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Apple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using Their iPhones

apple-logo-240 While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself a Merry Little Christmas." The video follows around a teenage boy glued to his iPhone during a holiday visit at his grandparent's house. While members of his family make snow angels, build snowmen, and decorate the tree, it appears the teenager can't be bothered to l [...]


Apple: Games, Social And Video Dominate Top Apps Lists

Apple Best of 2013 Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of "incumbents" and "insurgents." Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on both free lists. The paid lists were all about games. On the top free iPhone list, social apps were clustered in the middle, with Twitter's Vine at number four and Twitter itself at 13. Google Maps, which saw a surge of downloads after it became available earlier this year, wound up at number five fo [...]


Apple Building Mobile Exchange, Shifting Focus To Radio

apple-logo-black According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple's Eddy Cue who is now in charge of software, including Maps and Siri. Apple's is reportedly concentrating on iTunes Radio advertising. AdWeek says that "In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not." Pandora appears to be the model and the iAds team has been redirected to selling radio spots. Pandora reported revenues $181.6 million in the third quarter. On an annualized [...]


Study: iOS Remains Less Fragmented Than Android

iOS share by version Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the single most common version of Android in the market. In contrast, roughly 90 percent of Apple device users are on iOS 6 or 7, and roughly three-fourths (74.1 percent) on iOS7. Source: Chitika What's interesting is that nearly a quarter (24.1 percent) of And [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

piperjaffray As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing. What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play. Given the fact that there are five book authors (five inc [...]


Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores

Apple + map It's often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That's the story of indoor location, which has been around for years but is now gaining momentum -- in large part because of moves that Apple is making. In March the company bought WiFiSlam, and indoor location was suddenly on the map -- so to speak. Since that time there's been growing interest in indoor location and related marketing opportunities, which include in-store couponing and notifications. Believe it or not there are more than a hundred startups in the " [...]


Smartphone Share: Apple, Google, Microsoft All Gain

smartphone-shutterstock ComScore released its September smartphone market share data for the US market.  Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a slight bump, which is welcome news for the company. Interestingly there doesn't really appear to be any significant share gain for Apple from the new iPhones. I would have expected to see more than a 0.2 market share increase given e [...]


Report: More Than 70 Percent Of Apple Users Now On iOS 7

iOS 7 adoption iPhone Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it's striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad. Based on "flat design," iOS 7 was released in mid-September and has seen steady adoption since. The following are Chitika's estimates of operating system distribution on the iPhone and iPad. iOS distribution on the iPhone iOS distribution on the iPad These data were based [...]


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