Apple Has Twice The Global “Ad Impression Share” Of Android

iphone-android-ios-phones-featured Despite Android's global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That's according to a third-quarter "Global AdMetrics" report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In a distant third place was RIM, which is rapidly disappearing from the market (except in the UK). Apple delivered 63 (nearly two-thirds) of all mobile ad impressions while Android saw 32 percent, a decline of 6 percent vs. the previous quarter. [...]


Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)

3 App store optimization (ASO) is the process of improving an app's rank in an app store for search results related to the app. It's the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store features to help app marketers with ASO is the reviews section. Never before have marketers had the ability to see exactly what their users are saying about their product in a single place, nicely sorted by their level of satisfaction. Reviews have clear use cases for app publishers in product dev [...]


Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter

apple-logo-black The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total, Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for both companies, this doesn't end their global legal battle, nor does $1 billion matter much to Samsung. In the third quarter Samsung made roughly $9.6 billion in profit, roughly two-thirds of which come from the sale of mobile devices. Android is the do [...]


Android Tablets Outship iPads, Usage Still Favors Apple Devices

Image Credit: Gizmodo Using IDC third-quarter estimates of tablet shipments, Morgan Stanley analyst Katy Huberty has calculated that Android devices generated more sales revenue in Q3 than Apple iPads for the first time. Quoted in Fortune, Huberty reportedly said: "For the first time . . . Android devices accounted for a greater share of the market in revenue terms than iOS. Android revenue share reached 46.2% in 3Q13, for the first time exceeding iPad share of 45.6%." The chart below is the IDC shipments table on which Huberty based her assertion. If shipments are treated as sales then it's a relatively simp [...]


5 Reasons QR Codes May Not Be As Dead As We Think

qrcodes It's always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I'm not quite going so far as to admit that I'm wrong about the death of the QR code (I waxed poetically about this several months ago), I am willing to take another look at the technology. In fairness to my original assertion that QR codes were dead, I was clear to pin a majority of blame on marketers and their misuse of QR codes versus the technology itself. I also spelled out several reasons why QR codes hadn't succeeded. [...]


Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

android-mascot-featured Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales. Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year. Source: IDC (2013) Windows Phone's shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of tho [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Report: Apple Is Killing The Cookie And It’s Costing Publishers

apple-iphone-5s5c-featured As mobile usage soars, the impact of Apple's actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media's latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, driven almost entirely by iPad and iPhone usage. iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser market share, according to Net Applications. Tha [...]


iPad Air Has Blockbuster Opening Weekend

iPad Air According to data from app marketing platform Fiksu, the iPad Air is "is seeing five times the usage the iPad 4 did two days after launch - and more than 3 times that of the iPad mini." The new iPad Mini with Retina Display has yet to launch. The data come from "millions" of iOS devices using Fiksu client apps. At this early point "the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined," according to Fiksu. The iPad Air received very positive reviews across the board. It's likely to have a very strong holiday season, notwithstanding competition from [...]


Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday

Groupon Logo Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features. "The website is now much faster and has a sophisticated new look and feel," claims Groupon. Of course, for users to see the new site, they still have to enter an email address first. Among the new updates to the site, Groupon lists "robust" search filters, cross-channel search results, a search bar displayed at the top of every page with an a [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones Sold

apple-featured Apple has posted it fiscal 2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report, the company sold a record 33.8 million iPhones, nearly 7 million more than the number of iPhones sold during Q4 2012. Apple's iPad sales from the year-ago quarter was mostly flat, with 14.1 million iPads sold Q4 of this year compared to 14 million during Q4 2012. Mac sales leveled out at 4.6 million in Q4 2013, a slight decline from the 4.9 million sold in Q4 2012. The release included a statement from CEO Tim Cook emphasizin [...]


Live Blogging The Apple iPad Event In San Francisco

New iPad Mini The event is starting. We begin with a video/TV commercial. Vague design sentiments and concepts being showing with a ballet of dots on the screen. Tim Cook has just come out to applause. He's discussing how the video just shown reflects "Apple's values." He's saying "you're going to see some amazing products this morning." But first Cook offers some iPhone "updates." He is quoting all the accolades from journalists. Nine million iPhones sold: it was the "biggest iPhone launch ever." Now another video showing launch weekend for the new iPhone around the world at Apple's retail stores. [...]


Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic

ipad-featured Later this morning, Apple is scheduled to announce new iPads: a "retina" Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad's market share. However in North America at least the iPad is still responsible for 81 percent of all tablet traffic according to ad network Chitika. That 81 percent traffic share is down three points from 84 percent in June. Yet Chitika says that no sin [...]


Pew: US Tablet & E-Reader Ownership Now At 43 Percent

kindle-nexus-ipad-mini-featured This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The data show that 35 percent of Americans over the age of 16 own tablets and 24 percent own e-book readers such as the basic Kindle. The survey from which these data come was conducted between July and September among more than 6,000 people over the age of 16. Wh [...]


A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs

Apple vs. Android Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs -- especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we'll dive into Android ID and discuss the future of user identification in the mobile industry. Understanding Android ID Android ID is a software identifier that changes every time an Android device is reset to its factory settings. It has emerged as the leading choice amongst publishers in utilizing Android u [...]


Report: iPhone 5 Models Driving 40 Percent Of Traffic

iPhone 5 black and white versions According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of "tens of millions of North American ad impressions generated by iPhone users between September 13 and October 3, 2013," Chitika identified iPhone 5 models and separated them from earlier iPhones on the network. Accordingly the remaining 59.4 percent of traffic is coming from older iPhone models. Chitika was not able to give me a sense of the distribution of [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!