Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape

iPhone5s-iOS7 A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours following the release of the new OS on Wednesday, September 18. In a subsequent update published on September 25, data showed the iOS 7 adoption rate reaching more than 50% in North America a week after its release. When compared with the adoption rate of Jelly Bean 4.3 in the same time period, the rapid rate of adoption for iOS 7 seems all the more impressive. By most measures, iOS 7 was the fastest software upgrade in history. The success [...]


Apple Ranks #1 On Best Global Brands List, Ending Coca-Cola’s 13-Year Reign In Top Spot

apple-featured According to Interbrand's newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global brand, this is the first time since Interbrand began publishing their Best Global Brands report that Coca-Cola has not ranked in the top spot, coming in at No. 3 on this year's top 100 list. To evaluate a brand's value and determine the best global brands, Interbrand examines the brand's fina [...]


Report: iPad Has “Passed The Baton” To Android Tablets

New Nexus 7 ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads. ABI estimated that Android tablets generated half of all tablet sales revenues in Q2. The company said the global tablet market saw $12.7 billion in overall sales in Q2, $6.3 billion of which were iPads. Based on the iPhone smartphone precedent, various analyst firms have been anticipating the iPad would lose [...]


Boom: iPhone Sales Top 9 Million, 200 Million On iOS7

apple-iphone-5s5c-featured Last Monday after iPhone 5c pre-orders began there was no triumphant press release from Apple. The market dumped Apple shares thinking the 5c had bombed. This past weekend the 5s went on sale. It sold out. The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are availab [...]


Apple CEO Tim Cook Starts Tweeting, Gets Verified & Scores 75K+ Followers In 2 Hours

tim-cook-apple-200px Apple doesn't have a rich track record when it comes to social media activity, but that changed a bit when its CEO, Tim Cook, started tweeting today. Cook is using his @tim_cook username. There's already another Tim Cook using @timcook, but that account has been inactive since 2009. Apple's Tim Cook didn't actually join Twitter today; as MacRumors reports, that account was created back in July but sat inactive until today. Cook had an obvious reason to get social: Apple began selling its new 5s and 5c iPhones around the world today. He and other Apple officials hit the streets early t [...]


3 Key iOS 7 Features Marketers Should Care About

iPhone5s-iOS7 [caption id="attachment_59254" align="alignright" width="300"] Image via Apple[/caption] On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as the "most significant change to the mobile operating system since our first iOS platform," iOS 7 has applied the addition by subtraction principle. For starters, Apple's "reductive design" approach features flatter icons (versus trying to make icons look three dimensional). Interestingly, this is an approach that Google rolled out with its Android platform a couple of years back. [...]


Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves

iOS 7 The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a "disaster." The flagship iPhone 5S becomes available on Friday. My suspicion is that we'll see some sort of combined press release on September 23 from Apple discussing both handsets. Supplies appear to be very low for the 5S and Apple could easily sell out of that device. The chances of a sellout were made even better by a wave of positive reviews today from those w [...]


Study: Nexus 7 Usage Flat, Kindle Up Following Discounts

Amazon Original Kindle Fire Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year. While Nexus 7 web traffic remained remarkably consistent during the period, Kindle's traffic increased, based largely on Amazon discounting to move devices ahead of the anticipated roll out of the next generation of Amazon tablets. What's the lesson? Price matters. In order to generate this report, Chitika examined "tens of [...]


Morning After iDay: iPhone 5C, Touch ID And iWork

iOS 7 There was no "iWatch." There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday's iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino -- even Touch ID, the new fingerprint biometric password substitute. Perhaps the one thing that wasn't correctly predicted was the pricing of the iPhone 5C. Wall Street Analysts and others had expected a much less expensive device for China and other emerging markets. They didn't really get it. The unlocked the 5C wil [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


Apple’s iPhone 5 Ads Were A Social Sharing Failure, Report Says

apple-featured Anticipation is growing about Apple's latest Big Announcement next week, and you can bet that your Twitter, Facebook and Google+ streams will be filled with news and commentary about the company's newest gadgets. But after the news hits, will the company's TV ads translate well on social networks? According to a new report from Unruly Media, Apple has a lot of room for improvement after its iPhone 5 ads were largely ignored on social channels. Social media users weren't too thrilled with Apple's video ads for the iPhone 5. Unruly says that ads for Samsung's S4 attracted eight times mo [...]


Samsung Announces Galaxy Gear, Apple iWatch Next Week

gear As expected, Samsung has announced its Galaxy Gear smartwatch at the IFA conference in Berlin. Danny Sullivan live-blogged the event, which also saw a number of other announcements, including the Galaxy Note 3 and a new 10-inch Galaxy tablet. Earlier today Sony introduced its new and improved smartwatch at IFA. The new Samsung smartwatch comes with a camera (+ video) and a speaker. The camera is 1.9 megapixels. I'm sure the quality will improve over time. Gear can be used as a phone, but it's not a phone. It relies on a bluetooth connection to a Samsung smartphone: The built-in speak [...]


Market Cap Doesn’t Equal Box Office Earnings: “Jobs” Behind “Social Network” & “The Internship”

jobs movie Apple may be worth far more than Google or Facebook, but when it comes to movies about the companies, Jobs, based on the epic rise of Apple CEO Steve Jobs, is still way behind in box office earnings versus The Social Network about Facebook and The Internship comedy set at Google. Released last Friday, Jobs enters its second weekend in theaters with a long way to go if it hopes to catch up to recent movies featuring Google and Facebook. Starring Ashton Kutcher as the world renown entrepreneur, the movie earned a meager $6.7 million during its opening weekend, and ranked seventh, behi [...]


5 Mobile Trends Marketers Need To Know About

5 trends Given that we are a little more than halfway through the year, it feels like it's the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below). Some Key Mobile Stats Below are some stats that marketers should pay attention to. [caption id="attachment_56015" align="alignright" width="288"] Image via Shutterstock[/caption] There are 6.8 billion mobile subscribers worldwide. That's up from 6 bill [...]


Samsung Taking Share From Other Android OEMs, Not iPhone

iphone-android-ios-phones-featured A "meta-analysis" of smartphone owner surveys, conducted between July 2012 and July of this year by research firm CIRP, produced some interesting findings about who buys Samsung (Android) smartphones and who buys the iPhone. There were a number of generalizations that emerged from the analysis: Samsung buyers are mostly prior Android and feature phone owners Apple owners mostly come from prior Apple ownership, with a smaller number coming from feature phones 42 percent of Apple customers already had an iPhone, while 43 percent of Samsung customers owned Android handsets All buyer [...]


The Smart Watch: Samsung, Apple Ready Dueling Wrist Devices

smart-watches-generic-featured The competitive effort by Samsung and Google to introduce an "iWatch" is not unlike the US-Soviet race to launch a man into space. Early September should bring new wearable devices from both companies within days of one another. Both Bloomberg and the NY Times reported that Samsung is going to announce its smart watch on either September 4 or 6, seeking to preempt Apple's anticipated similar announcement during its iPhone event on September 10 (still not confirmed). Samsung's watch is reportedly to be called "Galaxy Gear," which sounds more like a product category than an individual prod [...]


Google Adds Location Sharing Features To Google Maps & Releases Google+ For Android Updates

Google+-iOS After retiring Latitude earlier this month, Google announced today that they have added location sharing features to the Google Maps app. Users can now share "pin-point" or "city-level" locations, and filter which of their connections can see a location by selecting Google+ circles. Along with the new Google Map location sharing updates, Google+ for Android has new features as well: With a few taps, users can now switch between Google+ accounts without having to sign out of one account before signing into another. Also, any Google+ pages managed by a user are available from the [...]


Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone

delete-keyboard-buttons-featured Email service provider Constant Contact's mobile email study released today discovered that 80 percent of smartphone owners say it is "extremely important" to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were "highly likely" to delete an email if it couldn't be read from their smartphone. With the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into mobile email open rate habits among different age demographics. The study found that among participants age 18 t [...]


Facebook Mobile Pages Integrate OpenTable And TV Listings

Facebook mobile OpenTable Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie Pages. In the latter case, "Listings will be based on your current time zone and include the channel name, air time and a description of the show or movie playing." In the case of OpenTable, users will be able to book restaurants directly through their mo [...]


BlackBerry Up For Sale, New iPhones To Go On Sale

Blackberry Q10 BlackBerry has raised the white flag. It's over. The board has formed a special committee to explore "strategic alternatives." That means the company is essentially for sale. Here's the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company's Board of Directors has formed a Special Committee to explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment. These alternatives could include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the Co [...]


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