Ad network Chitika provided us with some interesting data comparing click through rates (CTRs) and query lengths on the various desktop and mobile browsers based on millions of impressions on its network. It found that Opera (PC) browser users clicked-through more often than other browser users. Opera users are generally regarded as less mainstream and more tech-savvy than other browser users (e.g., Explorer) so it's curious that Opera's CTR would be highest. Next in line after Opera but ahead of all other browsers, PC or mobile, is mobile Safari with a 1.54 percent CTR. Chitika told me [...]

Related Topics: Apple: iPhone | Apple: Safari | Channel: Content Marketing | Google: Android | Google: Mobile | Microsoft: Internet Explorer | Microsoft: Mobile | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

It's getting very boring to write about the US smartphone market, which is a two horse race. Notwithstanding all the investment, splash and marketing surrounding Windows Phones US consumers aren't buying it/them. And RIM has effectively "gone dark." Metrics firm comScore reported that in September Android grew its dominant market share to 52.5 percent. Powered by the iPhone 5, Apple grew more on a percentage basis (1.9 percent) to achieve a market share of 34.3 percent. The largest handset maker in the US remains Samsung, followed by LG. Apple is a close third with a 17.5 percent sha [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Microsoft: Windows | Statistics: Market Share | Statistics: Mobile Marketing

I've been testing Google's new Nexus 10 tablet for the past few days, and there's plenty to love. It's fast, has a great screen and nice sound. There are plenty of the key apps I like. It offers content galore through Google Play. But at the same price as the basic iPad and only $100 less than the iPad Retina, it'll face a challenge to woo customers away. The Nexus 7: Price Is Compelling Google is growing its Nexus line of tablets up from the Nexus 7 to the Nexus 10 right at the same time Apple's growing its iPad line of tablets down from the iPad to the iPad Mini. Big or small, both ha [...]

Related Topics: Apple: iPad | Channel: Mobile Marketing | Google: Android | Google: Nexus | Top News | Uncategorized

Google's new Google Search app for iOS is now out, bringing with it a Siri-like quality of speaking to get answers and having them read back. The app is cool, but it can't do all the "assistant" things that Siri can. Then again, for many searches, the Google Search app can be much faster than Siri. That's something which might make Google, rather than Siri, the first choice for iPhone, iPad and other iOS searchers. The Zooey Deschanel Test The Google Search app and Siri are not the same in capabilities. Google is designed to help with searching; Siri can help with searching as well as d [...]

Related Topics: Apple: Siri | Channel: Search Marketing | Features & Analysis | Google: Search | Top News

[caption id="attachment_25404" align="alignright" width="240"] Image credit: Cult of Mac[/caption] As was widely reported yesterday long-time Apple executive and iOS chief Scott Forstall has been ousted. The Apple press release says that Forstall "will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim." Other Apple executives, including design guru Jony Ive have been promoted in connection with a reorganization. There has been a great deal of speculation about "what happened," given Forstall's tenure with Steve Jobs and Apple. The general consensus ap [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Top News

Recently, most users of iPhones, iPads and iPods went on a downloading rampage -- frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, and how you can utilize these changes to improve your marketing. What Is An iOS? Your first question might be, “What is an iOS?” iOS stands for iPhone Operating System and is the foundation for Apple’s mobile devices. Similar to Windows 7 for you [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web report. Opera saw eCPMs of $1.48 in Q3 on the iPhone compared to an average of just $0.88 from Android devices. Across iOS devices the eCPM average was $1.64, because of a massive $4.42 eCPM from the iPad. Most of the ad revenue in the Opera/AdMarvel network (7 [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Apple released fiscal Q4 earnings this afternoon. It was a good news/bad news scenario for Cuptertino. Revenues were somewhat higher than expected at $36 billion (vs. $28.3 billion a year ago). And Apple surprised with higher-than-expected iPhone sales, but iPad sales feel short of what analysts had anticipated. Apple posted quarterly net profit of $8.2 billion vs. $6.6 billion a year ago. Now for the device numbers: iPhones: 26.9 million (vs. analyst estimates of 25 million) iPads: 14 million (vs. estimates of 15 million) Macs: 4.9 million (1 percent increase vs. a year ago) i [...]

Related Topics: Apple | Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Top News

Yesterday at the Apple iPad Mini launch event I had a chance to play with the smaller Apple tablet for about 10 minutes. It initially did look and feel to me, contrary to the statements of Apple SVP Phil Schiller, like a "shrunken iPad." However it was also immediately clear, as has been pointed out several times in other "hands on" reviews, that this is the best small tablet now on the market. Apple may have built the best-quality 7-inch category tablet but the ultimate success of the Mini is far from certain. Why? Its price. I have been harping on this for several months. Yesterday Dan [...]

Related Topics: Amazon | Apple: iOS | Apple: iPad | Channel: Retail | Features & Analysis | Google: Android | Mobile Marketing

As expected, Apple announced its new iPad Mini today. One of the key areas being watched was pricing. For the seriously price conscious, the iPad Mini doesn't look to be a game changer. Comparative prices below, along with technical specs pitting the iPad Mini against its rivals. Much was made during the event about how the experience of using the iPad beats Android tablets. The Nexus 7 was even used as a comparison of this. The Nexus 7 name was never said, but it was shown side-by-side with the iPad Mini. No doubt, many will choose the iPad over the Nexus 7 or other mini-tablets just f [...]

Related Topics: Amazon | Apple: iPad | Channel: Retail | Google: Android | Top News

This morning Apple introduced the long-rumored iPad Mini, a new 13-inch retina display MacBook Pro and a new, thinner iMac. The iPad Mini starts (as rumored) at $329. Below is my live-blog of the event as it unfolded: For the first time in at least a couple of years, you'll be able to watch the event in real-time through a live stream on Apple's website. I'm now inside the very packed California theater in San Jose. I must say the event WiFi is very good, much better than my Verizon MiFi (allegedly 4G) hotspot. iPhone and iOS Update (Stats) Tim Cook has come on stage. He's providin [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Top News

According to Chitika more than 60 percent of North American iOS devices/iPhones showing up on its network have iOS 6 installed. This stands in marked contrast to the Android ecosystem, where only 1.8 percent of devices are running the latest "Jelly Bean" version of the operating system. Only one quarter of Android handsets are running Android 4.0 ("Ice Cream Sandwich") or above. Most however are still on "Gingerbread," which is three generations old. This failure to update however is not about Android users; it's mostly about carrier control over Android. Within a week of its release [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android

Hold on to your wallets folks, a new crop of mobile devices is imminent. Just in time for the ramp up to holiday shopping, Apple is expected to announce its long-anticipated 7-inch iPad Mini (or whatever it will be called) tomorrow. That event is also rumored to include an interim refresh of the flagship 10-inch iPad in addition to other a couple of other PC-related hardware announcements. Right on the heels of Apple's tablet unveiling Google and Microsoft are holding dueling press events a week from now. Microsoft's Windows Phone 8 event will be held in San Francisco and Google's Android m [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Microsoft: Business Issues | Microsoft: Mobile | Microsoft: Surface | Top News

Samsung has sold many millions of units of its flagship Galaxy S3 Android smartphone around the world -- well over 20 million (perhaps over 30 million now). However, according to Chitika, in a little under three weeks since the iPhone 5 has been out the Apple device has passed it in terms mobile traffic share in the US market. Comparing mobile web traffic from the two devices on its network between October 3 and October 9 Chitika found that the iPhone 5 (not all iPhones) was driving more than half (56%). This speaks to the very high demand and sales for the iPhone 5 and the heavy web c [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Once CEO of Google, now executive chairman, if Eric Schmidt could become CEO of Apple, Amazon or Facebook, which would he choose? Asked during an on-stage interview with Walt Mossberg and Kara Swisher from AllThingsD, Schmidt went for the one with the most cash, Apple. The question came from an audience member at a 92Y event today in New York, where Schmidt was being interviewed. Schmidt responded that he'd been on the board of Apple and would always a special spot in his heart for Apple and plus "they have more cash." He then said each company had different challenges, though he [...]

Related Topics: Amazon | Apple | Channel: Retail | Facebook | Google: Business Issues | Top News

A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it's not just the device/platform that you're using, but also the cellular network that you're on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast the top 200 e-commerce websites load on mobile web browsers. It's a companion report to the desktop browser speedy study that Strangeloop issued last week. For this study, Strangeloop measured 200 e-commerce sites over 3G and LTE networks in July and [...]

Related Topics: Apple: iOS | Apple: Safari | Channel: Content Marketing | Features & Analysis | Google: Android | Google: Chrome | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Web Browsers | Top News

Today comScore reported August US mobile market share data. Consistent with the pattern of the last several months Samsung continued to lead other hardware makers, although Apple and HTC were the only OEMs to see growth. Among smartphone operating systems, iOS and Android grew while other platforms continued their slide. Android has firmly established itself north of the 50 percent threshold  in the US among smartphone owners. The operating system now stands at 52.6 percent of all US smartphones. However the iPhone's share jumped a meaningful 2.4 points -- prior to the launch of the iP [...]

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Microsoft: Mobile | Statistics: Mobile Marketing

If you watch the Colbert Report, you know that host Stephen Colbert is a big iPhone fan. But issues with the new Maps in iOS 6 even caused him to work in a little dig last night. It was brief, in the intro, but funny. "I have got an iPhone 5," he says, taunting the audience by waving it around, "and Apple Maps says I'm in Norway," he jokes, to laughs. Enjoy below: The Colbert Report Mon - Thurs 11:30pm / 10:30c Intro - 9/25/12 www.colbertnation.com Colbert Report Full Episodes Political Humor & Satire Blog Video Archive Relate [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing

The majority of iPhone and Android owners use the default browser on their devices, though some have downloaded and use alternatives according to a new analysis from Chitika. The company looked a week’s worth of traffic from US and Canadian sites, amounting to "hundreds of millions of online impressions from [the Chitika] ad network between August 28th and September 4th, 2012." Notwithstanding the "complacency" of most mobile browser users Chitika discovered that iOS owners were more inclined to download and use alternatives. Chitika reported that more than 91 percent of Android impressio [...]

Related Topics: Apple: Safari | Channel: Content Marketing | Google: Android | Statistics: Mobile Marketing | Top News

Like a Hollywood studio Apple just released the weekend "box office" numbers for iPhone 5: "more than 5 million" sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales of 4 million on "opening weekend." Does that mean an iPhone 6 would initially sell six million? Apple said supply constraints were to blame for not selling more. Apple CEO Tim Cook is quoted in the release saying: While we have sold out of our initia [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing