‘Twas The Week Before Christmas [The Digital Marketing Version]

shutterstock_162542435-stockings 'Twas the week before Christmas, and all through the marketing team, Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would be there. The analysts had their noses to their computer screens, While visions of high conversion ratios danced in their dreams. Our VP and me had our Salesforce dashboards in view; I think he wanted to leave, and, to be honest, I did too. When out of the server room there arose such a clatter, I raced to my cube to see what was the matter. Opening new windows, I typed with a flas [...]


Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week

online shopping According to a report from marketing technology provider BrightTag, online retailers experienced a 30 percent increase in  traffic volume on the Monday preceding Black Friday this year, compared to the same day in 2012. BrightTag says the gains in shopping traffic were most likely the result of retailers sending Black Friday promotions a full week prior to Thanksgiving week, a stretch of days that now includes the biggest shopping weekend on record. Processing data for more than 1,000 clients, BrightTag says it measures online traffic volume for a selection of the world's largest brands [...]


ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever

ecommerce-online-sales-retail Yesterday's comScore Cyber Monday report confirmed this year's online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012's Cyber Monday spend. According to comScore, US retail ecommerce spending for the first 32-days of this November-December holiday season (November 1 through December 2) reached $23.9 billion, an eight percent increase over last year's sales during the same time period. At $5.3 billion, online desktop sales during the five-day [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Infographic: Black Friday & Cyber Monday Shopping Stats

The holiday shopping season is about to kick-off once again with "Black Friday," the busy shopping day after Thanksgiving in the US. Meanwhile, "Cyber Monday," which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are stats about both days, compiled into an infographic by the folks at Ignition One, showing the growth of sales plus highlights trends such as tablet-based shopping: Want the infographic for yourself? You'll find it here: Holiday Shopping Goes Digital. Also, Nielsen has its own infographic out with Black Friday & C [...]


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