PostJoint Confirms Google Penalty, Says Its Business Will Continue

google-flyswatter-penalty-600 PostJoint is the second guest blogging network that's been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn't ranking on Google for its own name, a sure sign of a penalty and the same thing that initially happened to MyBlogGuest when it was penalized last month. Much like that case, Google's official warning to PostJoint mentions "unnatural inbound links" -- part of the long-running confusing messaging that Google delivers via Webmaste [...]


How Estimated Reading Times Increase Engagement With Content

clock-time-600 How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that's 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics implementation could tell you exactly how far down on the page your readers get, and how long it takes them to get there. But, if you just tell readers [...]


Infographic: How To Create Great Images For Blog Posts & Content

image preview Blog posts without images are like peanut butter without jelly, cheese without crackers, cookies without milk. They're better together. That's especially so when Facebook and Google+ both practically demand that any content shared has an image to go with it, in how they present posts to users. Fortunately, getting images right isn't hard. To get you started down the right path, the folks at Who Is Hosting This have created a nice infographic that provides an image quality checklist, places to seek images, how to deal with copyright issues and photo credits, plus tips on creating and sizing yo [...]


The Fatal Mistake Content Marketers Are Making With Nofollow

shutterstock_182841941-RIPContentMktg RIP, content marketing. Thanks to Google's algorithm updates and quality guidelines that require paid links to include a nofollow tag, there's simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what's the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. Did you detect a hint of sarcasm there? I hope so, because when marketers focus too much of their attention on search engine optimization (SEO), they lose sight of the big pi [...]


MyBlogGuest.com Confirms It’s Been Hit By Google Penalty

myblogguest-logo-large MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging, confirmed this morning that it's been hit by a Google penalty. Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what Google considers a "guest blog network." Matt Cutts, the head of Google's webspam team, recently warned that Google would target guest blogging, and then confirmed this penalty via Twitter early this morning. Today we took action on a large [...]


Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process

social-media-conversation-featured According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases "a lot" and a meager 22 percent said they were interested in vendor blog content. Conducted by Dianna Huff of DH Communications and KoMarketing Associates, the survey focused on what B2B buyers expect from a vendor website. With a very small pool of respondents -- only 175 surveys were completed -- participants included C-level executives, managers a [...]


Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Influencers_Altimeter Pop quiz: what famous celebrity do you associate with JELL-O pudding? I'm guessing you had no problems coming up with Bill Cosby, which isn't surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age -- *ahem* -- Cosby's homey kid-friendly delivery will forever be linked with a creamy dessert product. (Not to mention Pudding Pops, which Kraft tragically discontinued.) Companies have been using celebrity spokespeople for decades, with varying degrees of success. While hiring A-listers to promote products will likely [...]


Grabbing Attention Vs. Getting People To Care About Your Content

content A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294 billion emails, 864 thousand hours of video created, and that's before you take into account social media, instant messaging and other digital interactions. As a result, 80 percent of readers only read the headline of an article and either skim or skip over the rest. The common response to these typ [...]


Infographic: The Blogging Food Groups & Do You Serve Well-Balanced Content Meals?

Everyone loves desserts, but you've also got to eat your vegetables to be healthy. Does the same hold true with blogging? That a "healthy" blog won't just be all funny videos and meme images but also contain a balance of others and more substantial content? If so, then knowing your "blogging food groups" may help. Created by LinkedIn Marketing Solutions, the infographic below builds on an idea from Rick Burnes of HubSpot, that there are five types of posts to "feed" a business blog. The LinkedIn infographic suggests a "Blogging Meal Plan" after defining the groups more as well as a suggeste [...]


Federated Media Sells Content Marketing Business To Focus On Programmatic

sovrn_black Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media will become a business within Austin-based LIN Media’s Digital unit, and will be headed by general manager Chris Eberle, who comes to Lin Media with the FM acquisition. LIN was formed in the 60s in the radio space as L [...]


Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not

blog-featured Relax, publications that use guest bloggers and contributors. Google's not planning to penalize you under its new "guest blogging equals spam" warning put out yesterday. Rather, the company says, guest blogging is only bad if the main reason a post is run is to gain links meant to influence rankings in Google. Yesterday, the head of Google's web spam team Matt Cutts declared that "guest blogging is done; it’s just gotten too spammy." As a result, some worried that having guest posts meant they could look forward to a future of being penalized by Google. Worries That All Guest Posts A [...]


Blogging Via Google Glass? Yep, New Plugin Makes It Possible

wordpress-google-glass Don't be surprised if Marketing Land's coverage of next year's Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging ... from Google Glass. Yep. There's a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a self-hosted WordPress blog. (Videos take a little longer to process and publish.) It's called wpForGlass, and it's an open-source project from the PR agency Weber Shandwick. Installing the plugin requires a little work, but once it's setup, Glass users wi [...]


Content: Why Influence Matters

Influencers_Altimeter Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out of the Dow Jones/Wall Street Journal door, taking the AllThingsD team with them. David Pogue abandoned the venerable New York Times for (of all possible media properties) Yahoo. And, most recently, Rick Berke is to leave [...]


Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

tumblr logo Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog's web traffic metrics alongside content engagement performance. According to the announcement, the new features, "...complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking." Union Metrics is also rolling out a new tier to their paid subscription plans, along with o [...]


Why Content, Social Media & Great Websites Are Now Considered “The Basics”

good design [caption id="attachment_49542" align="aligncenter" width="600"] photo credit: Will Lion via photopin cc[/caption] Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds -- so when one isn't, it really stands out. People who spend the majority of their working day connected to the Internet want to be able to find the information they're looking for quickly and in an easily digestible format. If your online presence is lacking, then not only will they judge your company -- they might find another company who doe [...]


Google Glass Integrates With Blogger Via Independent App

blogger-logo-200px Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new "Blogger Glassware" app Tuesday night on Google+. He's making it available at myglassapps.com. At the moment, it works similarly to Facebook's Glass app. Blogger publishers can shoot a photo with Glass and then publish it on their Blogger blog by sharing the image from Glass. After that, Bartholomew says, a new timeline item is available and the blog owner can use Glass' voice commands to speak a new title for the blog [...]


PhotoDropper: A Great WordPress Plugin For Fast, Easy And Free Images

photodropper-featured-image Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself -- but if you run multiple sites, that could prove exhausting. I have recently started using a WordPress plugin that makes it very easy to find creative commons images and credit them properly right from inside my blog. The plugin is called PhotoDropper -- and I am loving it! PhotoDropper has over 62 million free images that blog owners can access and insert right from their WordPress dashboard. They also have a premium tier that offers more professional photos on a pay-by-the-photo [...]


5 Free Ways To Get Your New Blog Noticed

5-free-ways-570 Build it and they will come, right? Unfortunately, when it comes to starting a new blog, that is simply not true. I see many new blog owners become hyper-focused on getting Google to send them masses of traffic through SEO. And, while Google traffic is great and should not be ignored, focusing all your energy on SEO could be a recipe for disaster. In order to really build up traffic and a blog following, it's important to get off your blog and get out to places where your target market can find you. I don't care what the sales pages and "gurus" say -- there is no software or "loophole" t [...]


Here Comes Another Button: “Send To Kindle”

amazon-icon The new "send to Kindle" button may not be just another button to put on your site or blog. Because of Amazon's brand and Kindle's reach (both hardware and software) it could, if publishers comply, see meaningful adoption by consumers. In Q3 last year Amazon created a Send to Kindle Chrome browser extension. (There's no data on how that performed.) But now Amazon seeks to expand Send to Kindle to Firefox, Android devices, email and the PC or Mac desktop. It also works on any device with Kindle software (i.e., iPhone, iPad): The Send to Kindle Button lets you easily send that content to you [...]


Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg

The benefits and drawbacks of working from home -- or having employees working from home -- has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company's telecommuters to come into an office or say bye bye to their jobs. One contrary point of view came from an interesting and influential voice this week -- WordPress founding developer Matt Mullenweg, who was interviewed by AllThingsD's Kara Swisher at SXSW Interactive. "Why are so many companies set into this factory model?" Mullenweg asked. "Find the best pe [...]


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