5 Places To Find Content Inspiration In A Dreary Office

office-work-boring-yawn-600 Wouldn't it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author's life sound downright leisurely. "I am a completely horizontal author. I can't think unless I'm lying down, either in bed or stretched on a couch and with a cigarette and coffee handy. I've got to be puffing and sipping. As the afternoon wears on, I shift from coffee to mint tea to sherry to martinis." While freelance writers might enjoy this kind of luxury, most in-house writers don't. Best case, th [...]


WordPress.com To Start Serving Pages Over SSL As Anti-Surveillance Measure

reset-the-net-600 Automattic, the company that created and owns the WordPress publishing platform, is joining the battle against government surveillance. The company announced today that it'll begin serving pages on all of its WordPress.com subdomains only over SSL by the end of 2014. Paul Sieminski, Automattic's General Counsel, explained the move this way: In the face of intrusive surveillance, we believe that everyone in the tech community needs to stand up and do what they can, starting with their own sites and platforms. For us, that means working to secure the connection between users and our websi [...]


Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

target-audience-featured How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn't own or work for a business that's targeting them. But be honest with yourself -- are they an expense or an asset? Many business owners tend to think of their website and their overall online presence as a sunk cost -- something they need to do because their competition has a website, is active on social media or participates in other online marketing practices. However, your online audience is actually one of the most important assets that you have as a brand. For the pu [...]


How To Use Social Media & Blogs For Powerful Call-To-Action Marketing

13904990945_dab5db5539_b Blogs, Facebook, Instagram, Twitter, Pinterest -- more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one would argue against the power of blogs or social media to create awareness, but what about action? Are all those impressions really worth anything if the audience isn't following through? What about brands that are looking to trigger sp [...]


Tweet And Repeat: The Power Of Sharing And Sharing Again

Tweet & Repeat: The Power of Multiple Social Shares Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I'm betting you know! That's right. "Rinse and repeat," the familiar instructions on almost every bottle of shampoo sold in the U.S. since... well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it. But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that. Recently I sampled the Twitter sh [...]


3 Ways To Scale Your Content Marketing

content-marketing-gears-600 Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don't see the immediate benefits, and then they stop. The problem is often that they don't scale their efforts properly. Having a strategy for achieving scale is essential to success. In today's post, I will show three ways to do that. Whatever it is that you do, there are going to be some people who know you. If you have started the process of building your reputation in your ind [...]


PostJoint Confirms Google Penalty, Says Its Business Will Continue

google-flyswatter-penalty-600 PostJoint is the second guest blogging network that's been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn't ranking on Google for its own name, a sure sign of a penalty and the same thing that initially happened to MyBlogGuest when it was penalized last month. Much like that case, Google's official warning to PostJoint mentions "unnatural inbound links" -- part of the long-running confusing messaging that Google delivers via Webmaste [...]


How Estimated Reading Times Increase Engagement With Content

clock-time-600 How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that's 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics implementation could tell you exactly how far down on the page your readers get, and how long it takes them to get there. But, if you just tell readers [...]


Infographic: How To Create Great Images For Blog Posts & Content

image preview Blog posts without images are like peanut butter without jelly, cheese without crackers, cookies without milk. They're better together. That's especially so when Facebook and Google+ both practically demand that any content shared has an image to go with it, in how they present posts to users. Fortunately, getting images right isn't hard. To get you started down the right path, the folks at Who Is Hosting This have created a nice infographic that provides an image quality checklist, places to seek images, how to deal with copyright issues and photo credits, plus tips on creating and sizing yo [...]


The Fatal Mistake Content Marketers Are Making With Nofollow

shutterstock_182841941-RIPContentMktg RIP, content marketing. Thanks to Google's algorithm updates and quality guidelines that require paid links to include a nofollow tag, there's simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what's the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. Did you detect a hint of sarcasm there? I hope so, because when marketers focus too much of their attention on search engine optimization (SEO), they lose sight of the big pi [...]


MyBlogGuest.com Confirms It’s Been Hit By Google Penalty

myblogguest-logo-large MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging, confirmed this morning that it's been hit by a Google penalty. Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what Google considers a "guest blog network." Matt Cutts, the head of Google's webspam team, recently warned that Google would target guest blogging, and then confirmed this penalty via Twitter early this morning. Today we took action on a large [...]


Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process

social-media-conversation-featured According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases "a lot" and a meager 22 percent said they were interested in vendor blog content. Conducted by Dianna Huff of DH Communications and KoMarketing Associates, the survey focused on what B2B buyers expect from a vendor website. With a very small pool of respondents -- only 175 surveys were completed -- participants included C-level executives, managers a [...]


Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Influencers_Altimeter Pop quiz: what famous celebrity do you associate with JELL-O pudding? I'm guessing you had no problems coming up with Bill Cosby, which isn't surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age -- *ahem* -- Cosby's homey kid-friendly delivery will forever be linked with a creamy dessert product. (Not to mention Pudding Pops, which Kraft tragically discontinued.) Companies have been using celebrity spokespeople for decades, with varying degrees of success. While hiring A-listers to promote products will likely [...]


Grabbing Attention Vs. Getting People To Care About Your Content

content A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294 billion emails, 864 thousand hours of video created, and that's before you take into account social media, instant messaging and other digital interactions. As a result, 80 percent of readers only read the headline of an article and either skim or skip over the rest. The common response to these typ [...]


Infographic: The Blogging Food Groups & Do You Serve Well-Balanced Content Meals?

Everyone loves desserts, but you've also got to eat your vegetables to be healthy. Does the same hold true with blogging? That a "healthy" blog won't just be all funny videos and meme images but also contain a balance of others and more substantial content? If so, then knowing your "blogging food groups" may help. Created by LinkedIn Marketing Solutions, the infographic below builds on an idea from Rick Burnes of HubSpot, that there are five types of posts to "feed" a business blog. The LinkedIn infographic suggests a "Blogging Meal Plan" after defining the groups more as well as a suggeste [...]


Federated Media Sells Content Marketing Business To Focus On Programmatic

sovrn_black Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media will become a business within Austin-based LIN Media’s Digital unit, and will be headed by general manager Chris Eberle, who comes to Lin Media with the FM acquisition. LIN was formed in the 60s in the radio space as L [...]


Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not

blog-featured Relax, publications that use guest bloggers and contributors. Google's not planning to penalize you under its new "guest blogging equals spam" warning put out yesterday. Rather, the company says, guest blogging is only bad if the main reason a post is run is to gain links meant to influence rankings in Google. Yesterday, the head of Google's web spam team Matt Cutts declared that "guest blogging is done; it’s just gotten too spammy." As a result, some worried that having guest posts meant they could look forward to a future of being penalized by Google. Worries That All Guest Posts A [...]


Blogging Via Google Glass? Yep, New Plugin Makes It Possible

wordpress-google-glass Don't be surprised if Marketing Land's coverage of next year's Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging ... from Google Glass. Yep. There's a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a self-hosted WordPress blog. (Videos take a little longer to process and publish.) It's called wpForGlass, and it's an open-source project from the PR agency Weber Shandwick. Installing the plugin requires a little work, but once it's setup, Glass users wi [...]


Content: Why Influence Matters

Influencers_Altimeter Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out of the Dow Jones/Wall Street Journal door, taking the AllThingsD team with them. David Pogue abandoned the venerable New York Times for (of all possible media properties) Yahoo. And, most recently, Rick Berke is to leave [...]


Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

tumblr logo Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog's web traffic metrics alongside content engagement performance. According to the announcement, the new features, "...complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking." Union Metrics is also rolling out a new tier to their paid subscription plans, along with o [...]


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