Quora Drops Boards, Relaunches Them As Blogs

quora-logo-150 Quora continues to make a content push that goes beyond its Q&A roots with Wednesday's announcement of a new -- and very basic -- blog platform. But, it's not actually an entirely new feature; Quora Blogs are based on, and a replacement for, Quora Boards, a curation tool that launched in December 2011. Quora users that previously created Boards will now find that those have been renamed Blogs, and given the tools that are associated with the blog platform. Those tools, as I said above, are very basic; this isn't a competitor for Wordpress.com, Blogger or other hosted blog platforms. [...]

Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY]

content-marketing-200px Rare is the B2B marketer that's not using content marketing. But despite marketers' almost universal adoption of tactics like social media, article writing, blogs and infographics, only about one-third of B2B marketers say their content marketing efforts are effective. The numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American B2B marketers in August. The results might be seen as somewhat self-selective -- participants were made up of members/subscribers of CMI and Marketing Profs, which means these are marketers [...]

5 Free WordPress Plugins For Affiliate Marketers

5-affiliate-plugins-570-270 WordPress is a very simple-to-use solution for creating powerful affiliate websites. The best part about WordPress is all the plugins that are available. It seems there is at least one plugin for just about anything you can imagine! I've put together a list of 5 free affiliate marketing plugins for WordPress that I really like to use.     1. Pretty Link Lite This is probably my favorite WordPress plugin for my affiliate sites. In a nutshell, this plugin allows you to take long and nasty-looking affiliate links and easily turn them into "pretty links" that look like [...]

Blogging For E-Commerce: Driving Revenue And Traffic

ZAGGblog_Pageviews Creating a blog on an e-commerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it's a blog. If you're going to do it right, you need frequent and quality posts. That takes time and money. Then, there's the issue of content. What will you post about? Will your posts focus on your company, its products, and the employees? Do people really want to read that? How can a company's blog be profitable as well as achieve marketing goals? Tweets and Facebook posts focused solely on your products and offerings will get old fast. Linking to sites wi [...]

Blogrolls Are On The WordPress 3.5 Chopping Block

wordpress-logo-sm It could be the end of an era for one of blogging's institutions, not to mention one of search marketing's favorite ways to give and get links. The blogroll -- or Link Manager as it's currently known -- is on the chopping block for the upcoming release of WordPress 3.5. The folks at WPBeginner noticed a ticket in the WordPress 3.5 development system that discusses the possibility of removing the Link Manager from the core WordPress software. The way WordPress development works is that ideas are proposed and then discussed among the developer/user community; this idea has a few dozen [...]

Google Loses Feedburner.jp Domain (The Latest Sign That Feedburner Is Dying)

feedburner-dying-featured A series of actions -- and inaction -- on Google's part makes it clear that Feedburner is a very low priority in Mountain View. Google has been slowly abandoning Feedburner over the past 16 months, and all signs show that the RSS service is headed to the dead pool. Google's latest move involves the loss of Feedburner Japan's domain -- feedburner.jp -- in late July. That was where Japanese users could manage their feeds, much like English-language users can do now via feedburner.com (which redirects to feedburner.google.com). Whether intentional or accidental, Google failed to renew the [...]

About Half Of The Top Blogs Use WordPress, Research Shows

wordpress-logo-sm Blogging is a WordPress-dominated world. Close to half of the top 100 blogs are using WordPress as their publishing system. That's according to new research published today by the folks at Royal Pingdom. Pingdom used the Technorati Top 100 blogs list as its source list and found that 49 of those 100 blogs are running WordPress; 40 are self-hosted, and another nine use WordPress.com. (Our sister site, Search Engine Land, is currently No. 60 on Technorati's list and is one of the 49 that runs on WordPress.) The last time Pingdom ran a check on this, they found that 32 of the top 100 bl [...]

Why We Are On Tumblr

tumblr_on_blue_small We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. We've been quietly developing them this month, familiarizing ourselves with the platform in terms of how to post, what to post, who to follow and ultimately defining why we should be there in the first place. If you've been thinking the same, perhaps our story will be of interest. Why Tumblr? Here's a response to launching our accounts after we announced them on Facebook: If we attract 12 year-olds to the world of search or internet marketing, that's not a bad thing. But no, that's not why. So what is o [...]

Nielsen: One-Third Of Bloggers Are Moms

blogging It's difficult to define the typical blogger, but new research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about 6.7 million people are currently using blogging websites -- which I take to mean sites like Blogger, Wordpress.com, Tumblr and services like those. Of that number, When other blog-related sites are included, Nielsen says about one-third are moms and 52 percent of bloggers are parents with kids under 18 years old. Nielsen doesn't specifically use the phrase "mommy bloggers," though, which indicates a specific [...]

And The Fastest Blog Comment System Is…?

blog-comments Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a recent analysis, there's not a huge difference in speed-related performance among five popular comment systems. Royal Pingdom ran a number of performance tests to compare the default WordPress comment system with LiveFyre, IntenseDebate, Disqus and Facebook's comment system. The f [...]

Study: Blogs More Influential Than Social Networks When Women Buy Consumer Electronics

Screen Shot 2012-01-12 at 9.34.50 PM Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only 53 percent that say they rely on social networks. That's the conclusion of a recent survey sponsored by BlogHer, the female-oriented blog network. The largest number of respondents (74%) said they most preferred to get information about products by visiting stores, suggesting that educating retail salespeople would be an important part of a consumer electronics marketer's strategy. Next up (61%) was manufacturers' websites. Consumer electronics revie [...]

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