What Would Happen If Google Really Did Kill Google+?

  Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like "zombie" mode, as TechCrunch characterizes it -- and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let's play out the scenario to imagine what might happen. The Rumor: Killing Google+ For the essential background, be sure to read Google+ Is Walking Dead from TechCrunch, which describes a move to drop Google+ as a product but keep the p [...]


Marketing Day: MSFT Earnings, Gundotra Leaves Google & Facebook’s New “Newswire”

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 PercentIn the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially [ [...]


Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

MicrosoftSquare In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts' estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion. “This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress i [...]


Study: Retail Website Page Load Times Are 47% Slower Than 2 Years Ago

turtle-slow-speed-featured According to a new report from Radware, the time it takes for a retail website to load is getting worse, with load times now 47 percent slower than in 2012. Analyzing the top 500 retail websites, Radware's Ecommerce Page Speed and Web Performance State of the Union report found the median load time for ecommerce home pages has reached 10 seconds, more than three-seconds slower than 2012's median load time of 6.8 seconds. Median Load Times for Retail Home Pages Since 2012: Radware also discovered that the median load time for the top 100 websites was seven percent slower than top 500. Acco [...]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris [caption id="attachment_81508" align="alignright" width="240"] Dave Besbris, from his Google+ page[/caption] The head of Google+ and Google's social efforts, Vic Gundotra, announced that he's stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn't confirm that. But now Google has told Marketing Land that the Re/code story is correct, Besbris will indeed be taking over, though h [...]


This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children

Missing_Kids_6 For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children in Canada each year. It would seem it's their version of the milk carton. Using stamps as the centerpiece of this initiative was the idea of Lowe Roche, which also designed and developed the campaign's website and activation pieces. At MissingKidsStamps.ca, Canadians can create individual postage stamps featuring missing children and, in turn, each visitor to the site is afforded the opportunity to help put their photographs in homes and offices across [...]


Target Television Watchers Around The World As Twitter Expands TV Conversation Targeting

Target-Worldwide Today, Twitter is rolling out the ability to target users who are actively talking about a TV program to a handful of locations across the world. This targeting type allows advertisers to market to those who are watching a specific program whether it's "Tu Cara Me Suena" in Spain or "Big Brother Brasil" in Brazil. Initially offered only in the US and UK, the list of new locations include Brazil, Canada, France and Spain, with beta availability in Argentina, Australia, Austria, Germany, Ireland, Italy, Japan and Mexico. To highlight the overall capability and activity around a show, Twit [...]


200 Tickets Left for SMX Advanced – Register Now!

smx-advanced-featured Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year... the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference opportunities. The venue: The Bell Harbor is an intimate environment that fosters [...]


Google Analytics Makes It Possible To Share More Assets Via Its Permalink Solution

Google Analytics Sharing feature Google Analytics announced it's now possible to share more assets using the Permalink Solution. "Permalink has been around for a while as a means to share assets. We just enabled new asset classes - such as goals - to be shared via this functionality," said Google Analytics product manager Stefan Schnabl. According to the announcement, segments, goal tracking, custom channel groupings and custom attribution models now can be easily shared using a unique URL, in addition to Dashboard and Custom Reports. Google confirms any assets shared via the link will remain private, and can only be [...]


Facebook Steps Into Fitness Tracking With Moves App Acquisition

Moves_-_Activity_Diary_for_iPhone_and_Android Facebook is set to purchase ProtoGeo Oy, the Helsinki, Finland-based company behind Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user's daily activity on iPhone and Android phones. According to the company, the Moves app has been downloaded more than 4 million times since launching in January 2013. The acquisition gets Facebook into the booming fitness tracking market and allows it to bypass the need for development of a separate wearable. Research firm Canalys says 16 million smart bands shipped in 2013 and esti [...]


Facebook Continues Their Social News Push With New Editorial “FB Newswire” Accounts

facebook-news-featured Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a new resource powered by Storyful that will uncover breaking and newsworthy content. The new accounts will be active on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire. The posts from FB Newswire can be embedded by major news sources and easily shared by all. The feed will include original photos, videos and updates from folks at the front line of news. Here's an example of how a few of the posts look. This one is about snorkellers who we [...]


Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

sma_q1_2014_2 Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue. Here is a chart showing the data, click on it to enlarge: Here is a breakdown showing the UK data, showing iOS sti [...]


Google Wallet & Apple Passbook: A Brand’s Next Best Friends

google wallet POS Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake. This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]


Mark Zuckerberg & Sheryl Sandberg Want Facebook Ads To Delight You As Much As Any Other Content

fb-earn [caption id="attachment_81392" align="alignright" width="300"] Click to enlarge[/caption] Mark Zuckerberg and Sheryl Sandberg, Facebook's top two executives, talked about a grand vision for Facebook advertising during the quarterly earnings call Wednesday. The goal, each stressed, is to make people like ads as much as any other piece of content. That's a lofty -- some would say impossible -- quest. But the journey might sound good to marketers hoping to ride the coattails of the social network's rapid growth. It announced a new high of 1.28 billion monthly active users, including 1 b [...]


“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

apple-featured Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple's Q2 revenue is up compared to last year's second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. "We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services. A quick breakdown for device [...]


Marketing Day: Facebook Reaches 1B Mobile Users While Ad Business Continues To Grow

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a […] BrightRol [...]


Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

facebook-numbers-stats-featured Facebook continued its expectation-beating winning streak, announcing today, $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a share. Though top-line revenue was down slightly compared to the company's $2.59 billion fourth quarter, the total beat expectations for the seventh quarter in a row, or every time since the company's 2012 IPO. Facebook reported $2.27 billion in advertisi [...]


BrightRoll & Ifbyphone Announce Analytics Product Upgrades

analytics-600 Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company. "For the first time, advertisers will be able to plan, target and optimize campaigns to maximize in-target delivery and validate performance with independent reports," said BrightRoll CEO Tod Sacerdoti. With the new data integration [...]


Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

Jan-rain-logins It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday's social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with at 42% share, up only 4 percentage points over "Google." It should be noted Janrain groups Google+, YouTube, Drive, Android, Play, etc.) that helps to inflate the overall “Google” number. [Note: Please see post-script below]* Janrain's data sh [...]


Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage The foundations of Facebook's advertising business appear very solid according to Adobe's first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates 160% and 20%. That's good news for the social network, which will announce its first quarter earnings later today. The news is also positive for brands trying to reach Facebook's 1.25 billion users with marketing messages. Adobe reports that [...]


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