“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

apple-featured Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple's Q2 revenue is up compared to last year's second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. "We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services. A quick breakdown for device [...]


Marketing Day: Facebook Reaches 1B Mobile Users While Ad Business Continues To Grow

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In RevenueFacebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a […] Br [...]


Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

facebook-magnifying-glass-600 Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a share. Though top-line revenue was down slightly compared to the company's $2.59 billion fourth quarter, the total beat expectations for the seventh quarter in a row, or every time since the company's 2012 IPO. Facebook reported $2.27 billion in advertisin [...]


BrightRoll & Ifbyphone Announce Analytics Product Upgrades

analytics-600 Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company. "For the first time, advertisers will be able to plan, target and optimize campaigns to maximize in-target delivery and validate performance with independent reports," said BrightRoll CEO Tod Sacerdoti. With the new data integration [...]


Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

Jan-rain-logins It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday's social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with at 42% share, up only 4 percentage points over "Google." It should be noted Janrain groups Google+, YouTube, Drive, Android, Play, etc.) that helps to inflate the overall "Google" number. Janrain's data shows a big incline in the music and B2B sec [...]


Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage The foundations of Facebook's advertising business appear very solid according to Adobe's first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates 160% and 20%. That's good news for the social network, which will announce its first quarter earnings later today. The news is also positive for brands trying to reach Facebook's 1.25 billion users with marketing messages. Adobe reports that [...]


Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment

resue_mission_ny_experiment We've all done it. We're all guilty of it. Yet can we really be blamed for it? We're busy people. We're focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing. Calling attention to this behavior, which partially stems from the idea that if we ignore it, it doesn't exist or it will go away, the New York City Rescue Mission, a homeless shelter which provides food, shelter and social services, conducted a social experiment to dramatize just how desensitized we have become to th [...]


AOL Changes Email Security Policy To Fight A Wave Of Spoofing

spoof AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn't been used for years. You can see some of the anger -- and quite a few jokes -- on the #aolhacked hashtag stream on Twitter. AOL acknowledged the issue and adjusted its DMARC policy to stop delivery of "what previously would have been considered authorized mail sent on behalf of AOL Mail users via non-AOL servers." The DMARC [...]


The Disconnect Between Transactional & Promotional Emails

shutterstock_158342063-disconnect Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company's e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems They are managed from two different departments (marketing and IT) It is "free" to send transactional emails from the current solution They don't see a value proposition that justifies moving the tran [...]


At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong

email-spam-600 It's probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam's birthday -- the day that a "Green Card Lawyers" solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there's plenty of spam on social networks and in other types of online marketing, but most of us probably think of email when talking about spam. If you're like me, battling email spam is a never-ending game of cat and mouse -- tweaking spam filter settings, blacklisting and whitelisting domain [...]


Marketing Day: Twitter’s New Profile Page Is Now Available For Everyone

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s New Profile Page Is Now Available For Everyone Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give […] Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever [...]


Twitter’s New Profile Page Is Now Available For Everyone

twitter-grab Twitter's redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the "Take a Look" button in the banner that should appear at the top of your screen. If it doesn't, this link will take you to a page to get you squared away (and give you some stock header images choices if you don't have a good one of your own). After you've made the switch, you'll notice an enhanced landing area for desktop users who visit your profile. The redesign, which Twitter previewed and applied to selected users earlier this month is being seen as an at [...]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow

mopub Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter's $350 million acquisition of MoPub in December, will be rolled out globally on Wednesday. The product offers app developers the ability to create native ads for their own apps, an ad server to push ad campaigns into native inventory and an extension into OpenRTB that allows other publishers to bid on the ad units. Twitter has long been a proponent of native ads. Promoted tweets are a prime example of the ad form, in which ads are designed to look and feel like standard [...]


Google Courts App Marketers With New AdWords Features For Search, Display, YouTube

App install ad YouTube TrueView ads Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data it's got stored up in Google Play. Google is unifying ad processes for app marketers with what it calls a "holistic solution" that can be managed within AdWords and adding new formats that allow app marketers to advertise on search, the Google Display Network and  [...]


Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases

Amazon Logo A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax laws have reduced their spending on Amazon by 10 percent. Bloomberg.com reported on "The Amazon Tax" study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during the first half of 2012 and followed their spending habits through 2013. According to the report, not only did spending drop 10 percent in the states with online sales taxes, but purchases totaling more than $300 plummeted 24 percent in those same st [...]


Face-Making Contest Calls Attention To Plight Of Children In Warzones

booth_game_stream Here's a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland -- which both teach kids how to cope with their feelings through sports, games and other means -- teamed with Amsterdam-based ACHTUNG to create a face-making contest. The agency launched a digital campaign that invited people to make crazy faces that match four different emotions. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. Kicking off [...]


Still The One: Facebook Gains Ground As The Leader In Social Logins

Overall-Social-Logins When it comes to social logins,  Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins -- regardless of the industry. Overall Facebook gained 2% on Google+, upping their overall social login share to 53% of all social logins. While Facebook gained 2 points on Facebook, that gain came at the hands of Yahoo who dropped from 15% in Q4 2013 to 13% this quarter. Twitter is silently getting slaughtered in th [...]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone. Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]


Choosing A Media Agency: Look Inside & Hold Up The Mirror

agency_shutterstock_164258969 In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same scrutiny, inspection and even introspection to how we choose our clients. Matches made in heaven are rare and certainly not static. The landscape around us is constantly changing, so keeping the evaluation ongoing and tuned to current and future states, is the best way to foster healthy partnerships. I had the pleasure recently of sitting down with a couple of media agency executives to talk about the wisdom and art of choosing the right media agency for your b [...]


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