CMO Zone

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Barry Schwartz | Jul 7, 2017 at 4:09 pm ET

Vintage Italia’s CMO credits his father with being the most influential person in his career

Get to know Vintage Italia's CMO, Adam...

Amy Gesenhues | Jul 7, 2017 at 8:45 am ET

Marketing Day: WeLens 360-degree video VR, Amazon Prime hits 85M members & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jul 6, 2017 at 4:11 pm ET

Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jul 5, 2017 at 4:00 pm ET

Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies

One in three of the CMOs to rank on Forbes' list were...

Amy Gesenhues | Jul 5, 2017 at 11:10 am ET

Marketing Day: Social media automation, modern commerce & Facebook video ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jul 3, 2017 at 4:10 pm ET

Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 30, 2017 at 4:00 pm ET

Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 29, 2017 at 3:22 pm ET

Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 28, 2017 at 4:00 pm ET

[FIRST LOOK] MarTech agenda is live!

I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate...

Scott Brinker | Jun 28, 2017 at 1:20 pm ET

Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 27, 2017 at 4:00 pm ET

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 26, 2017 at 4:00 pm ET

Danny Sullivan: My new role as advisor for Third Door Media

Marketing Land continues on strong, with an outstanding team in...

Danny Sullivan | Jun 26, 2017 at 12:56 pm ET

Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 23, 2017 at 4:00 pm ET

Save the Date: SMX East is back in NYC Oct 24-26

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference...

Marketing Land | Jun 22, 2017 at 4:04 pm ET

Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 22, 2017 at 4:00 pm ET

CMOs at the wheel: How are they Driving the Modern Marketing Organization?

Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing...

Nadine Dietz & Erica Seidel | Jun 22, 2017 at 11:54 am ET

Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 21, 2017 at 4:03 pm ET

Report: 14 marketing automation vendors profiled — updated for 2017

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the...

Digital Marketing Depot | Jun 21, 2017 at 12:58 pm ET

Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Jun 20, 2017 at 4:00 pm ET