CMO Zone

Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 19, 2017 at 4:00 pm ET

For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market

Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the...

Amy Gesenhues | Jun 19, 2017 at 10:30 am ET

The State of Digital Advertising 2017

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in...

Digital Marketing Depot | Jun 16, 2017 at 4:20 pm ET

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 16, 2017 at 4:00 pm ET

Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 15, 2017 at 4:00 pm ET

Pioneering CMOs discuss the future at MarTech

I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of...

Scott Brinker | Jun 15, 2017 at 2:14 pm ET

Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 14, 2017 at 4:00 pm ET

Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod

Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely...

Greg Sterling | Jun 14, 2017 at 2:30 pm ET

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands....

Amy Gesenhues | Jun 14, 2017 at 12:51 pm ET

Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 13, 2017 at 4:00 pm ET

Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 12, 2017 at 4:00 pm ET

Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 9, 2017 at 4:00 pm ET

Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 8, 2017 at 4:10 pm ET

How a degree in theology led to a career in marketing for Slack’s top marketer

Get to Know Slack's Head of Global Marketing, Kelly...

Amy Gesenhues | Jun 8, 2017 at 12:17 pm ET

What marketers need to know about the Apple WWDC announcements [Podcast]

In this week's show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and...

Matt McGee | Jun 7, 2017 at 4:06 pm ET

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 7, 2017 at 4:00 pm ET

SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and...

Marketing Land | Jun 6, 2017 at 5:15 pm ET

Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Jun 6, 2017 at 4:00 pm ET

Apple introduces HomePod: A premium speaker with Siri

The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy...

Greg Sterling | Jun 5, 2017 at 4:26 pm ET

Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Jun 5, 2017 at 4:00 pm ET