Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured Major internet sites now seem to suffer routine data breaches. Over the past several months, we've learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new normal -- or so it would seem. The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen ("Social Security Number, credit card, or ban [...]


Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

Dove Beauty Patch April 2014 Hoping to catch the viral success of its original "Beauty Sketches" campaign, Dove has launched a new "Patches" ad built on the premise that women's self esteem issues are all in our head. In the new ad, "Psychologist and distinguished scholar at Columbia University" conducts a research project, inviting women to use the "revolutionary" RB-X patch, developed to "Enhance the way women perceive their own beauty." The research participants are asked to apply the patch and keep a video diary, logging how they feel about themselves from day to day. The ad includes clips of the participants sa [...]


Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]


Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

google-glass-600 Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don't even recognize Glass, and many of those who do recognize it don't understand how it works. Tension has been growing in recent months. Some Explorers -- the initial group of people that have the device now -- have complained about being harassed while wearing Glass, and others are being turned away by their favorite businesses. Google's task boils down to two words: marketing and education. The company ha [...]


Google Search Can Now Take Photos, Videos, On Your Android Phone

okgoogle So you want to take a quick photo or video with your Android phone? It just got a bit easier, at least for those who like to tell their phone what to do. Google updated its Android Search app today, giving voice-activated access to cell phone camera and video features. Yes, it's an incremental change, but points to the possibility of further enhancements for marketers. Here's how it works: either tap the microphone or say, "OK Google," then "take a photo" or "take a video" and the camera app launches in the preferred mode. Note that in my experience, "shoot a photo" or "shoot a vi [...]


200,000+ Generic TLDs Have Been Officially Registered

icann-domains-featured As of last night, the 200,000 mark has been broken in Generic Top Level Domains (gTLDs). According to Domain Incite the number hit 201,184 registries to date. The top 10 most registered gTLDs are: While some bigger known companies like GoDaddy have entered the space, the current gTLD registration leader is Donuts who applied for 307 TLDs back in 2012. Of the top 10 gTLDs shown above, all belong to Donuts. This trend  won't stop anytime soon as Donuts will continue rolling out additional premium gTLDs throughout the summer. For more information and detailed stats head over to Doma [...]


Twitter & Vine To Hit The Big Screen This Summer

twitter-tv-video-featured Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says moviegoers will be encouraged to take part in the social media conversations happening on its theater screens: Through hashtags, fans will be able to share their thoughts on movies and may even see their own Tweets and Vines up on the silver screen alongside some of the biggest names in Hollywood. [...]


Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game

ispot.tv logo According to data from iSpot.tv, of the more than 250 brands that ran ads during this year's Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this year's Olympic advertisers to determine which brands ran the most ads and spent the most money, as well as the big winners in digital and search. With 581 spots aired during the winter games, Chevrolet topped the list for brands with the most airtime, followed by AT [...]


Pirate Sites Earn $227 Million In Ad Revenue Per Year With Some Funded By Major Brands [Report]

piracy-600 The Digital Citizens Alliance claims pirate sites earn $227 million in advertising revenue per year, with ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday, TorrentFreak covered the Digital Citizens Alliance report Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business which evaluated ad revenue for 596 websites that had received more than 25 takedown requests through Google during the third quarter of 2013. The report organized pirate sites into four categories - BitTorrent and oth [...]


Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics

Ace Metrix logo Television ad analytics firm Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year's Sochi Olympics. With an Ace Score of 622, P&G's 'Thank You Mom' campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads promoting its Bounty, Crest, Dawn, DayQuil, NyQuil and Oral-B ads. United Airlines won the Bronze medal for its patriotic-inspired ads. Ace Scores measure an ad's creative effectiveness based on viewer response, using eight separate attributes: Persuasion, Likeability, Information, [...]


Twitter Makes Tracking Winter Olympics Easy With Long List Of #Sochi2014 Accounts

Twitter logo In time for tonight's Sochi Winter Olympics opening ceremonies, Twitter is offering users a number of ways to follow their favorite Olympic events and athletes. Along with the #Sochi2014 hashtag, the site listed the following accounts on its Twitter blog yesterday to track the winter games: @Olympics @Sochi2014 @USOlympic @NBCOlympics List of U.S. athletes List of participating countries, teams and broadcast partners Twitter also created two pages of Olympic-related resources, one for Team US Olympic accounts and the other for global Olympic accounts. According to Twitt [...]


Twitter Threatens Legal Action For More Transparency Around National Security Requests

Twitter logo In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers allowing greater disclosure around national security requests in "very large" ranges, but said it wasn't enough: While this agreement is a step in the right direction, these ranges do not provide meaningful or suff [...]


Pinterest Launches New Mobile Website For Its Growing Base Of Mobile Users

pinterest-mobile-apps-featured Today, Pinterest announced it was releasing a newly redesigned mobile site. According to the announcement, the new site now offers, "A cleaner design and the same features (like more useful pins and related pins)," users would have on the web or within Pinterest's mobile app. While Pinterest's blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest's influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from, "native mobile applications." From Tec [...]


Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

Ace Metrix logo While iSpot.tv and Unruly both ranked Budweiser's "Puppy Love" the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft's "Empowering" 60-second spot was this year's most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, "Microsoft eloquently demonstrated the expansiveness of their technology portfolio as evidenced by the ad's broad demographic appeal, scoring high on a number of dimensions including Emotion, Attention and Likeability as well as Change and Information." According to Ace Metrix, Microsoft [...]


Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running

Newcastle IfWeMadeIt screen shot In place of the Super Bowl ad it couldn't afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle's promoted post on Reddit is an ad... for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad they would like to see: So tell us what you’d like to see in your ideal big, gimmicky S**** B*** ad, and we’ll show you the ad we would’ve made for reddit. We want to make an ad so effective, it’ll make every redditor empty their wallet and fill it with smooth, refreshing Newcastle Brown [...]


Google Glass Going Mainstream Late This Year With 4 New Frames

new-glass-frames Google Glass will begin selling to the general public late this year, and it'll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream. Google announced the "Titanium Collection" overnight -- a set of traditional frames that are ready for prescription lenses, or can be bought by Explorers that "just want a new look." Just like other Glass accessories, the new frames are spendy: $225 each for the frames and $150 for the sunglass shades. They're all available for purchase now in the Explorers-only Glass accessory store. In announcing t [...]


The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Super_Bowl_XLVIII_logo Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super Bowl ads online, as well. While Ad Age touted a brands ability to "create viral buzz and garner free media exposure" by posting the high dollar spots pre-game, it's debatable whether an brand's Super Bowl ad loses its overall effectiveness once any element of surprise has been [...]


Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign

Old Spice Guy The Old Spice guy is back and this time he's offering "Interneterventions" to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne. The Old Spice "Stage Your Own Internetervention" campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site. When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice b [...]


Yes, Gmail Has Gone Down & Google+, Too

gmail-featured Reports on Twitter -- and my own first-hand experience -- show that Google's Gmail has gone down, a rare occurrence. Using one of the many site status checking services out there, Down For Everyone Or Just Me, also shows Gmail as down: Google's "App Status Dashboard" isn't showing the error, but it's happening -- and happening also, apparently, for those with Gmail through Google Apps accounts. It also appears that Google's social network, Google+, is suffering severe problems. We've emailed Google for comment -- oh wait, we can't, because most of us and Google also use Gmail. [...]


GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

godaddy-logo This year's GoDaddy Super Bowl ad is stepping away from the brand's more racy themes of years past, and moving in a new direction. "Our new message is that of the go-getter - valuable, edgy and fun," said GoDaddy CEO Blake Irving in an interview with USA Today, "Two years ago, it was provocative, sexy, crazy, gutsy." According to a GoDaddy spokesperson, this year's ads feature women who are "smart, successful small business owners." The web hosting firm says it will have two 30-second spots air during the Super Bowl, one during the first-half and one during the second-half. The ads will [...]


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