Survey: Doritos Super Bowl Ad To Score High Engagement, While Dannon & Oikos Fall Short

Branding Using a predictive engagement survey, research consultancy Brand Keys claims Doritos will win the highest engagement rate of all the Super Bowl ads this year, while eight of the major brands reported to run ads during the game will fail to see a return on their investment. The survey polled 1,660 Super Bowl watchers to assess their emotional attachments to the 29 different brands expected to run Super Bowl ads. According to the announcement, Brand Keys survey can predict how consumers will engage with the brands after the game: The Super Bowl Engagement Survey, like the Brand Keys Customer [...]


Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

google-survey-featured Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to "mute" a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers. Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The "mute this ad" button started appearing in J [...]


Sundance 2014: Movies, Marketers Work To Produce Online Buzz

Sundance Film Festival Park City Utah The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town's Main St. While the festival continues to stick to its core values and vision set forth by founder Robert Redford in 1985, there's no denying that the marketing industry and digital platforms are playing a key role in the festival these days. For films trying to be picked up for widespread distribution, the festival itself and corresponding online buzz goes a long way [...]


Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo

Butterfinger site The Super Bowl ad frenzy has already started, with many brands like Jaguar posting "teaser" ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy. Nestle posted its "Butterfinger Cups 2014 Big Game Ad Teaser" video on YouTube yesterday, as well as using the video on the ButterfingerCups.com site to promote its latest product. Starting with the line, "The relationship between Chocolate and Peanut Butter is about to change," the video uses a [...]


New Brand Dependence Index Finds Consumers “Can’t Live Without” Samsung Electronics [Report]

Branding Brand management firm UTA teamed up with technology firm uSamp to launch a new brand index report at this week's CES Conference in Las Vegas . Ranking the top ten most recognized consumer electronic brands, UTA's first-ever Brand Dependence Index revealed Samsung scored the highest when measuring Brand Dependence Intensity within the consumer electronics market, while Microsoft earned the top score when measuring Brand Dependence Impact. "Our index evaluates brand-self connection and the degree to which thoughts and feelings about a brand come to mind automatically - requiring little effort, [...]


Allstate’s “Holiday Home Decorator” Site Lets You Decorate Your House, Then Mayhem Guy Destroys It

Allstate Mayhem Guy Allstate Insurance has launched a "Holiday Decorator" website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations. The interactive site offers an entertaining online distraction, while reinforcing Allstate's brand by leveraging its "Mayhem" character to illustrate how dangerous a Griswold Christmas can be. The "Mayhem" role, played by actor Dean Winters, has been a regular in Allstate's marketing strategy since the initial launch of the campaign in June 2010. To access the site, go to [...]


Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

facebook Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]


Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

scroogled-pawn-stars-featured "Wow. How sad." That was my reaction to watching the latest in Microsoft's Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not "real laptops" and part of Google's overall plan to "Scroogle" people. I'm struggling to understand how the geniuses behind the Scroogled campaign thought going after Chromebooks as somehow Google misleading people was a great idea. But to me -- and I'm a big Pawn Stars fan -- it comes off as weak and even desperate. "It's Pretty Much A Brick" The video features a woman who walks into the Gold & Silv [...]


GoDaddy Opens Pre-Registration On 4 New TLDs, Including .Luxury At $1,200

godaddy-logo Interested in one of the many new generic top-level domains that are coming online in the next couple years? Better get out your wallet or start saving now. If the prices that GoDaddy is asking for pre-registration on four new gTLDs is an indication of what's to come, this is gonna be awfully expensive. GoDaddy has announced that it's taking pre-registrations for four new TLDs: .uno .menu .build .luxury For each domain, GoDaddy is offering "pre-registration" or "priority pre-registration." The latter is more expensive, and if there is more than registrant, GoDaddy will conduct an auctio [...]


Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday

Groupon Logo Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features. "The website is now much faster and has a sophisticated new look and feel," claims Groupon. Of course, for users to see the new site, they still have to enter an email address first. Among the new updates to the site, Groupon lists "robust" search filters, cross-channel search results, a search bar displayed at the top of every page with an a [...]


The Daily Show’s Jon Stewart Has The Scoop On Google’s Mystery Barge: It’s A Trap!

What's in that giant mystery barge that's owned by Google in San Francisco Bay. There's speculation it might be a floating data center or a shop for Google Glass. But the Daily Show's Jon Stewart finds it's an opportunity to poke fun at Google+, as well as Google's ambitious plans to bring wifi to the world and cure death. More ominously, floating barges mean Google has us surrounded by land, sea and air. Here's the full video, if you want to watch it first without the spoilers below: Stewart starts off with a recap that no one knows what this Google project is about, sort of like G [...]


Google’s Glass Accessory Store Is Coming Online (Wow. Stuff’s Expensive!)

google-glass-icon-300px Google is bringing an official accessory store for Google Glass online this evening, based on reports first shared in a private Google forum for Glass Explorers. The store appears to be part of the "My Glass" control panel area that all Explorers use to manage their device and its apps. It's also reachable via the Google Glass Help website, which has a new section called "Accessories" that links to sections labeled Charger, Earbuds, Shades and shields, Swapping frames and Pouch. The Shades and Shields support material says that Google has "partnered with Maui Jim and Zeal Optics to inclu [...]


But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands

heart-icon Research firm APCO Insight's study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone's heart, with The Walt Disney Company winning the No. 1 spot. Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world's largest corporate brands, surveying 70,000 consumers in 15 markets worldwide. The study measured consumer attachment to brands based on the following eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride. [...]


Google Glass Software Update XE10 Adds Transit Directions, Not Much Else

google-my-glass-icon Google's monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main feature is the addition of Transit directions to Glass' navigation options, joining the existing options for driving, walking and bicycling. Like the other navigation options, Transit is only available to Glass owners that connect to Android phones. The only other two updates are the addition of cl [...]


Photo Recap: Google Glass Road Show Event In Durham, NC

glass-durham-event-featured [caption id="attachment_60872" align="alignright" width="227"] Basics of using Glass.[/caption] On Saturday, October 5, 2013, Google held its first ever Glass "road show" event in Bay 7 of the historic American Tobacco Campus in Durham, NC. Google chose Durham as the first stop on this nationwide Glass tour because "it's a tech hub, and Google has a reputation of investing here in North Carolina... Google has a data center in Lenoir, and there are also about 30 people working in a design office in Chapel Hill," as Lead Glass Guide Devin Buell told me on Saturday. I've known Devin for a [...]


Survey: Millennials More Likely To Rank Tech Brands, But Google Still At Top Of Everyone’s List

Branding On the heels of Interbrand's 2013 Best Global Brands survey, research firm Vision Critical's BERA Group has released a list of the top 25 brands ranked by Millennials, along with a separate list of the top 25 brands voted by the general market. According to the survey results, only eight brands made both the Millennials and general market lists. The survey polled 7,000 Millennials and 28,000 people from the general market to analyze each group's favorite brands based on product features, pricing, communications, distribution and service. While Google secured the No. 1 spot on each list, the [...]


Would The Real Siri Please Stand Up: Susan Bennett Identified As Woman Behind Iconic iPhone Voice

siri-icon-logo While Apple won't comment, a CNN.com report has identified the voice behind iPhone's Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of anonymity after The Verge released a video last month mistakenly claiming Siri's voice belonged to voiceover artist Allison Duffy. (Duffy responded to The Verge story on her website by saying she was "absolutely, and positively" not the voice of the iPhone voice application.) "I really had to weigh the importance of it for me personally," Bennett told Ravitz when explaining why she is final [...]


Google Is Hitting The Road To Drum Up Interest In Google Glass

google-glass-icon-300px Google is taking Google Glass on the road. The company has announced plans to visit cities around the U.S. and give locals a chance to not only learn about Google Glass, but also to give the device a hands-on try. ... we’re going to start bringing Glass to cities across the US so you can give it a spin. You’ll be able to try on Glass, ask questions and chat with the Glass team in person. The first event is happening next week -- October 5th -- in Durham, North Carolina. The RSVP page reveals that it's an all-day event, running from 10:00 am to 6:00 pm. Google promises that it' [...]


Who Are The 15 Percent Of Adults Who Don’t Use The Internet?

pipes According to new survey data from the Pew Research Center, 15 percent of US adults don't use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are "non-Internet users." Pew's survey data reflect that most of the non-Internet users are over 50 with the largest group in the over 65 age category. They're also less educated and less affluent than the online population: Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is b [...]


Google Glass Not Expected To Reach Europe For Years

google-my-glass-icon Google's slow rollout of Google Glass, not to mention one big technical challenge, means it'll be years before the device is available publicly in Europe. That's what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a series of meetings with lawmakers and journalists, letting them see and use Glass for themselves. The Wall Street Journal describes Monday's event as being off-the-record, meaning journalists weren't allowed to directly quote Google officials. But that report begins by saying that Google Glass is years away fro [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!