Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics

Ace Metrix logo Television ad analytics firm Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year's Sochi Olympics. With an Ace Score of 622, P&G's 'Thank You Mom' campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads promoting its Bounty, Crest, Dawn, DayQuil, NyQuil and Oral-B ads. United Airlines won the Bronze medal for its patriotic-inspired ads. Ace Scores measure an ad's creative effectiveness based on viewer response, using eight separate attributes: Persuasion, Likeability, Information, [...]


Twitter Makes Tracking Winter Olympics Easy With Long List Of #Sochi2014 Accounts

Twitter logo In time for tonight's Sochi Winter Olympics opening ceremonies, Twitter is offering users a number of ways to follow their favorite Olympic events and athletes. Along with the #Sochi2014 hashtag, the site listed the following accounts on its Twitter blog yesterday to track the winter games: @Olympics @Sochi2014 @USOlympic @NBCOlympics List of U.S. athletes List of participating countries, teams and broadcast partners Twitter also created two pages of Olympic-related resources, one for Team US Olympic accounts and the other for global Olympic accounts. According to Twitt [...]


Twitter Threatens Legal Action For More Transparency Around National Security Requests

Twitter logo In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers allowing greater disclosure around national security requests in "very large" ranges, but said it wasn't enough: While this agreement is a step in the right direction, these ranges do not provide meaningful or suff [...]


Pinterest Launches New Mobile Website For Its Growing Base Of Mobile Users

pinterest-mobile-apps-featured Today, Pinterest announced it was releasing a newly redesigned mobile site. According to the announcement, the new site now offers, "A cleaner design and the same features (like more useful pins and related pins)," users would have on the web or within Pinterest's mobile app. While Pinterest's blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest's influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from, "native mobile applications." From Tec [...]


Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

Ace Metrix logo While iSpot.tv and Unruly both ranked Budweiser's "Puppy Love" the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft's "Empowering" 60-second spot was this year's most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, "Microsoft eloquently demonstrated the expansiveness of their technology portfolio as evidenced by the ad's broad demographic appeal, scoring high on a number of dimensions including Emotion, Attention and Likeability as well as Change and Information." According to Ace Metrix, Microsoft [...]


Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running

Newcastle IfWeMadeIt screen shot In place of the Super Bowl ad it couldn't afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle's promoted post on Reddit is an ad... for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad they would like to see: So tell us what you’d like to see in your ideal big, gimmicky S**** B*** ad, and we’ll show you the ad we would’ve made for reddit. We want to make an ad so effective, it’ll make every redditor empty their wallet and fill it with smooth, refreshing Newcastle Brown [...]


Google Glass Going Mainstream Late This Year With 4 New Frames

new-glass-frames Google Glass will begin selling to the general public late this year, and it'll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream. Google announced the "Titanium Collection" overnight -- a set of traditional frames that are ready for prescription lenses, or can be bought by Explorers that "just want a new look." Just like other Glass accessories, the new frames are spendy: $225 each for the frames and $150 for the sunglass shades. They're all available for purchase now in the Explorers-only Glass accessory store. In announcing t [...]


The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Super_Bowl_XLVIII_logo Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super Bowl ads online, as well. While Ad Age touted a brands ability to "create viral buzz and garner free media exposure" by posting the high dollar spots pre-game, it's debatable whether an brand's Super Bowl ad loses its overall effectiveness once any element of surprise has been [...]


Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign

Old Spice Guy The Old Spice guy is back and this time he's offering "Interneterventions" to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne. The Old Spice "Stage Your Own Internetervention" campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site. When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice b [...]


Yes, Gmail Has Gone Down & Google+, Too

gmail-featured Reports on Twitter -- and my own first-hand experience -- show that Google's Gmail has gone down, a rare occurrence. Using one of the many site status checking services out there, Down For Everyone Or Just Me, also shows Gmail as down: Google's "App Status Dashboard" isn't showing the error, but it's happening -- and happening also, apparently, for those with Gmail through Google Apps accounts. It also appears that Google's social network, Google+, is suffering severe problems. We've emailed Google for comment -- oh wait, we can't, because most of us and Google also use Gmail. [...]


GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

godaddy-logo This year's GoDaddy Super Bowl ad is stepping away from the brand's more racy themes of years past, and moving in a new direction. "Our new message is that of the go-getter - valuable, edgy and fun," said GoDaddy CEO Blake Irving in an interview with USA Today, "Two years ago, it was provocative, sexy, crazy, gutsy." According to a GoDaddy spokesperson, this year's ads feature women who are "smart, successful small business owners." The web hosting firm says it will have two 30-second spots air during the Super Bowl, one during the first-half and one during the second-half. The ads will [...]


Survey: Doritos Super Bowl Ad To Score High Engagement, While Dannon & Oikos Fall Short

Branding Using a predictive engagement survey, research consultancy Brand Keys claims Doritos will win the highest engagement rate of all the Super Bowl ads this year, while eight of the major brands reported to run ads during the game will fail to see a return on their investment. The survey polled 1,660 Super Bowl watchers to assess their emotional attachments to the 29 different brands expected to run Super Bowl ads. According to the announcement, Brand Keys survey can predict how consumers will engage with the brands after the game: The Super Bowl Engagement Survey, like the Brand Keys Customer [...]


Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

google-survey-featured Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to "mute" a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers. Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The "mute this ad" button started appearing in J [...]


Sundance 2014: Movies, Marketers Work To Produce Online Buzz

Sundance Film Festival Park City Utah The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town's Main St. While the festival continues to stick to its core values and vision set forth by founder Robert Redford in 1985, there's no denying that the marketing industry and digital platforms are playing a key role in the festival these days. For films trying to be picked up for widespread distribution, the festival itself and corresponding online buzz goes a long way [...]


Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo

Butterfinger site The Super Bowl ad frenzy has already started, with many brands like Jaguar posting "teaser" ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy. Nestle posted its "Butterfinger Cups 2014 Big Game Ad Teaser" video on YouTube yesterday, as well as using the video on the ButterfingerCups.com site to promote its latest product. Starting with the line, "The relationship between Chocolate and Peanut Butter is about to change," the video uses a [...]


New Brand Dependence Index Finds Consumers “Can’t Live Without” Samsung Electronics [Report]

Branding Brand management firm UTA teamed up with technology firm uSamp to launch a new brand index report at this week's CES Conference in Las Vegas . Ranking the top ten most recognized consumer electronic brands, UTA's first-ever Brand Dependence Index revealed Samsung scored the highest when measuring Brand Dependence Intensity within the consumer electronics market, while Microsoft earned the top score when measuring Brand Dependence Impact. "Our index evaluates brand-self connection and the degree to which thoughts and feelings about a brand come to mind automatically - requiring little effort, [...]


Allstate’s “Holiday Home Decorator” Site Lets You Decorate Your House, Then Mayhem Guy Destroys It

Allstate Mayhem Guy Allstate Insurance has launched a "Holiday Decorator" website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations. The interactive site offers an entertaining online distraction, while reinforcing Allstate's brand by leveraging its "Mayhem" character to illustrate how dangerous a Griswold Christmas can be. The "Mayhem" role, played by actor Dean Winters, has been a regular in Allstate's marketing strategy since the initial launch of the campaign in June 2010. To access the site, go to [...]


Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

facebook Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]


Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

scroogled-pawn-stars-featured "Wow. How sad." That was my reaction to watching the latest in Microsoft's Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not "real laptops" and part of Google's overall plan to "Scroogle" people. I'm struggling to understand how the geniuses behind the Scroogled campaign thought going after Chromebooks as somehow Google misleading people was a great idea. But to me -- and I'm a big Pawn Stars fan -- it comes off as weak and even desperate. "It's Pretty Much A Brick" The video features a woman who walks into the Gold & Silv [...]


GoDaddy Opens Pre-Registration On 4 New TLDs, Including .Luxury At $1,200

godaddy-logo Interested in one of the many new generic top-level domains that are coming online in the next couple years? Better get out your wallet or start saving now. If the prices that GoDaddy is asking for pre-registration on four new gTLDs is an indication of what's to come, this is gonna be awfully expensive. GoDaddy has announced that it's taking pre-registrations for four new TLDs: .uno .menu .build .luxury For each domain, GoDaddy is offering "pre-registration" or "priority pre-registration." The latter is more expensive, and if there is more than registrant, GoDaddy will conduct an auctio [...]


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