Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
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Nov 20, 2013 at 9:52am ET by Barry Schwartz
Google is testing a new home page design for the AdSense publisher console.
AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you "focus on key day-to-day information."
Here is the prompt displayed to AdSense publishers when they login:
Here is a picture of what it looks like with some data:
The new look is cleaner and more fresh but is it more helpful? That depends on what publishers get use to. [...]
Related Topics: Channel: Display Advertising | Google: AdSense | Top News
Nov 19, 2013 at 11:26am ET by Amy Gesenhues
Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the "Video Call" option from the "Contact Us" menu on the Help page.
Before starting the video call, advertisers are instructed to describe their issue "briefly" and click the "Start a video call" link. Google says users will not need a Google+ account, but may need to install a Google voice and video chat plug-in to us [...]
Related Topics: Channel: Display Advertising | Display Advertising | Google: AdWords | Google: Display Advertising | Top News
Nov 14, 2013 at 3:38pm ET by Ginny Marvin
On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story.
Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google's properties including display and mobile networks and YouTube, and Google will provide creative resources for crafting content and web videos. Brand pages on Google Plus and Hango [...]
Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: Display Advertising | Google: YouTube | Internet Marketing Industry | Top News
Nov 14, 2013 at 12:55pm ET by Ginny Marvin
Google says it can now recognize the site visitor patterns of consumers who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they've demonstrated, Google is rolling out an option for advertisers to reach only those consumers who appear to be in buying mode.
This week, Google has very quietly introduced "In-Market Buyers" in AdWords which allows advertisers to tap into Google's consumer pattern recognition and target consumers actively researching products and services similar to theirs. In-Market Buyers is an exten [...]
Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: AdWords | Google: Display Advertising
Nov 14, 2013 at 10:30am ET by Amy Gesenhues
Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a "turnkey" tool for publishers.
According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions.
"Our industry is expected to reach $113 billion [...]
Related Topics: Channel: Display Advertising | Display Advertising | Internet Marketing | Marketing Tools
Nov 13, 2013 at 8:50am ET by Amber Benson
Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why. Or, maybe your campaign failed -- in which case, your client is demanding an even more elaborate explanation.
In either case, you need to know the behind-the-scenes details of your campaign targeting so you can answer your client's questions and use the information in your next campaign. You especially need to know more about the people that converted. What were their behaviors, their search keywords, the sites they visited? Why exactly were they the right [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column | Display Advertising: Programmatic Media Buying
Nov 12, 2013 at 12:53pm ET by Ginny Marvin
The more things change, the more they stay the same. Nielsen, the ratings firm that has long acted as the arbiter of audience metrics for TV advertisers, has seen demand for its services for online reporting rise among brands and agencies.
Google has balked at allowing Nielsen's online campaign reporting tags to be placed on its sites, which include leading online video site YouTube. Advertisers looking to buy on audience guarantees through OCR have walked away from YouTube deals.
Now, Google is changing its tune as it steps up efforts to court brand advertisers. The company is testing [...]
Related Topics: Analytics | Channel: Display Advertising | Display Advertising | Facebook | Google | Google: YouTube | Twitter
Nov 12, 2013 at 8:03am ET by Ginny Marvin
Today, B2B online targeting and personalization platform DemandBase is launching a solution that allows B2B advertisers to retarget to the companies that visit their websites.
Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the actions they take on the site, programmatically retargets customized ads to that company through exchanges such as Google and RightMedia. The triggers used to inform where a company is in the buying cycle include visits and pages viewed across a target company, the time and frequency of [...]
Related Topics: Analytics | Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Retargeting & Remarketing
Nov 11, 2013 at 10:16am ET by Ratko Vidakovic
Today I'm sitting down to meditate on some of the reasons why programmatic ad buying -- real-time bidding (RTB), in particular -- has been showing such strong and steady growth over the past few years, and why industry analysts are predicting continued growth over the next several years.
Much of the growth behind RTB has been from two specific areas: mobile and video. So, that's where I will focus my attention today.
There seems to be a lot of talk that RTB will ultimately make the biggest difference in mobile.
Question: Is this true? If so, why? What kind of impact will it have? How [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column | Display Advertising: Programmatic Media Buying | Mobile Marketing | Retargeting & Remarketing | Top News | Twitter: Advertising
Nov 6, 2013 at 3:31pm ET by Ginny Marvin
Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments.
The "Traffic split" option at the bottom of the set-up page is checked by default. When checked, Google will automatically optimize the traffic split between the two ad settings using a multi-armed bandit approach. The ad setting that is performing better (has a better click-through rate) will be served more often.
Roughly 24 hours afte [...]
Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: AdSense
Nov 6, 2013 at 10:30am ET by Dax Hamman
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting.
Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here.
The key highlights from the 3rd edition of the Retargeting Barometer are:
Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured.
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column | Retargeting & Remarketing | Search Marketing | Statistics | Statistics: Online Advertising
Nov 5, 2013 at 4:07pm ET by Ginny Marvin
As mobile usage soars, the impact of Apple's actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media's latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, driven almost entirely by iPad and iPhone usage.
iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser market share, according to Net Applications.
Related Topics: Apple | Apple: Safari | Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying
Nov 5, 2013 at 12:19pm ET by Ginny Marvin
Now that YouTube has successfully lured TV networks to post their professionally-produced content on the site, in part with "sweetheart" revenue sharing deals, it's considering the courtship period over.
AdAge is reporting that YouTube will be giving these prestige content providers -- TV Networks and film studies -- the same ad revenue sharing deal as digital-only video producers have long received. Instead of keeping 70 percent of ad revenues, the networks will have to settle for 55 percent, YouTube's standard split.
YouTube is betting the brawn of its audience numbers will continu [...]
Related Topics: Channel: Display Advertising | Google | Google: YouTube
Nov 5, 2013 at 10:00am ET by Kendall Allen
There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology -- a liaison just as fraught with potential issues as the familiar one between Agency and Publisher.
Thankfully, there's a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues -- but there are also opportunities.
There are several core truths about digital advertising today:
Predictive programmatic media has changed the face and guts of marketing
All agencies must embrace ad technology
Ad technology should be additive to a [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column
Nov 5, 2013 at 7:01am ET by Matt McGee
Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting.
It's an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment.
There was no formal announcement of ZIP code targeting, but a Twitter spokesperson tells us that it was made available to US advertisers a few weeks ago. Social Media Today spotted it late last week.
ZIP code targeting might be attractive to small/loca [...]
Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising
Nov 4, 2013 at 3:08pm ET by Ginny Marvin
A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying.
In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic approaches to media buying.
More than half (55 percent) of enterprise advertisers are adopting programmatic ad buying to target consumers more effectively, and 49 percent say they are [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Internet Marketing Industry: Stats | Statistics: General
Nov 4, 2013 at 9:45am ET by James Green
It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people's online behavior, better targeting their advertising efforts.
Google's AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more privacy and control over how they browse the Web. Google can automatically reset the AdID every year, and users may be able to create a second AdID for browsing sessions they want to keep private. Google's switch to the Ad [...]
Related Topics: Channel: Display Advertising | Display Advertising Column | Google: Display Advertising | Google: Privacy | Mobile Marketing
Nov 1, 2013 at 10:07am ET by Liane Dietrich
The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo's 2013 Global Games Market Report. What's more, the same report found that the global games market will reach $86.1B by 2016. This is a strong market for advertisers.
Unlike other media, in-game advertising doesn't interrupt the viewer with an ad because players opt in to engage with placements and, when done well, the experience is woven into the game. While there are trem [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column
Oct 29, 2013 at 1:44pm ET by Amy Gesenhues
Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers.
Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements.
AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]
Related Topics: Channel: Display Advertising | Google: AdSense | Google: Display Advertising | Internet Marketing Industry
Oct 29, 2013 at 12:52pm ET by Marketing Land
[caption id="attachment_63384" align="alignright" width="216"] New banner ad format, showing to some people in a search for Virgin America[/caption]
As we covered last week, there are now giant banner ads being tested in Google's search results for branded searches, signaling a big shift for the search giant. Not everyone sees them, however.
For those missing out, here's a slideshow of the examples Marketing Land has uncovered to date.
We'll be updating the slideshow below as we discover more. You can submit screenshots to be included by sending them to firstname.lastname@example.org or tell [...]
Related Topics: Channel: Display Advertising | Features & Analysis | Google: AdWords | Top News