10 questions to ask when considering marketing automation software
You’ve decided to implement a marketing automation platform…great! This white paper from Sharp Spring details 10 things your agency...
Email Marketing
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Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
PowerInbox launches premium email ad network
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe...
Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small...
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you...
How to grow your email marketing list without resorting to shortcuts
How can you grow your email list -- without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you...
Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make...
12 email marketing fundamentals to master
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is...
Not getting what you want from your outreach emails? Follow these 10 steps.
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a...
Five marketing automation myths busted!
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no...
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people...
Three ways to put your valuable email data to work
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing...
MailChimp’s email automations are now free to everyone
The email service provider is announcing that its triggered emails -- previously only for paid users -- are now available at no...
Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online...
Get answers to your marketing automation questions
Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The...
Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for...
3 brands that do email marketing right
Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own...
Report: Best practices for email marketing in e-commerce
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting...
Make me an offer: Rating the effectiveness of common email offers
Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the...
6 tips to get subscribers to open marketing emails
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist...
Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers
The marketing cloud’s CMO suggests ways to counter the dwindling of email...
