Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.

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Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime

email-at-symbol-800 There are plenty of reasons why you shouldn't be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchased or rented lists simply don't work. Using data from their MailChimp's anti-abuse system, graphs were created around key metrics and the correlation of public lists: The data shows that with more public emails the open rate becomes non-existent, the unsubscribes increase and the overall click rates submarine. Additional [...]


Email Deliverability: 4 Horrible Myths On The Rise

medusa-shutterstock As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. [caption id="attachment_92324" align="aligncenter" width="600"] Like the story of Medusa, much of what you hear about email deliverability are myths[/caption] Here are some other myths I hear more and more today. Myth #1: I Don't Need To Worry About Placement If I Have A High Sender Score Sender Score indicates h [...]


Acquisition Isn’t Oz: Follow The “Yellow Brick Road” Of Email Marketing Success

yellow-brick-road-shutterstock Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To be successful over the long term, you need to be driving relevant customer experiences so that all your clients embark on the Yellow Brick Road (YBR) to the highest customer lifetime value. Keeping customers on the golden pathway means developing a series of explicit steps that will deliver the maximum benefits and satisfaction to them. The focus here should not merely be on how great your return might be, but on how you can customize your product or se [...]


World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

soccer-world-cup-600 After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don't love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and the US during three separate World Cup events. MailChimp's findings revealed both Brazil and Mexico email marketing was significantly impacted by the World Cup, while America's email marketing engagement rates were only slightly influenced. World Cup [...]


Data-Powered Message Strategies That Drive Better Customer Experiences

United-Dayton Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and many other stats -- as well they should. But the data we collect and track as email marketers, and the tools and methods available to us -- to improve results or resolve problems or provide new services -- are changing fast. It's becoming possible to leverage data to do things in the email channel that simply weren't possible even just a few years ago. But just because we can doesn't mean we should. Where exactly should we draw the line between using da [...]


How To Handle Email Marketing For Franchise Brands

shutterstock_125281946-envelopes-franchises More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number of different types of franchisees -- single location, multi-location, multi-state, small corporations, partnerships, solely owned, highly sophisticated, unsophisticated, etc. Fragmentation is more the rule than the exception, so clear and consistent messaging, while hugely important to the overall brand, is a significant ongoing challenge. The appropriate application of technology to business needs allows templates and content to be developed at the corp [...]


How Blacklists Ruin Christmas For Email Marketers

holiday-retailer9-600 [caption id="attachment_91580" align="aligncenter" width="600"] This article is part of Marketing Land's Holiday Retailer series[/caption] A blacklist is a way of blocking IP addresses or domains of email servers sending out identified spam. Once a spam source has been identified, the blacklist owner will place the domain and/or IP address onto a list so that anyone can query it and block these spam sources, whether you’re an email provider like Gmail or someone running your own business. There are literally hundreds of public blacklists in operation around the world, and even more pri [...]


How To Win With Email During The World Cup (There’s Still Time!)

shutterstock_178258670-world-cup-soccer-ball The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5 million Americans tuned into the most recent season of the English Premier League, and with U.S. World Cup viewership steadily on the rise (16.9 million Americans watched in 2006 and 24 million Americans in 2010), interest this year is likely to be the highest ever. Understandably, television advertisers in the U.S. have been quick to jump on this growing audience, raising budgets for soccer events by 43% since the last World Cup to $378 million in 201 [...]


5 Tips For The Email Deliverability-Obsessed

shutterstock_123751234-emailbox Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms. Finally, once you attain a good sender reputation by properly warming up your IP address and cleaning out your hard bounces and spam traps, you must work hard to maintain i [...]


3 Fool-Proof Email List-Building Strategies With Facebook

facebook-email Though social followings and social engagement play an important role in any company's overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from "fan" to "subscriber" is an important conversion point for many online business -- but it's often not done with much finesse. In this article, we'll look at three simple methods for taking "fans" willingly off of Facebook and onto your email list -- all without damaging your relationship with social followers. 1. Free, Specific "How-To" Content Via E-Book [...]


Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR

email-marketing-600 A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, including click-through rates, open rates and bounce rates. From the study: Top quartile performers had click-through rates that were more than six times higher than the median CTR of 1.5 percent. In contrast, bottom-quartile p [...]


Get A 31% Increase In Email Revenue With A Dedicated Infrastructure

mobile email open rates Q1 Mobile marketing, like text and push notifications, is growing fast -- but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels just serves to strengthen the primacy of email as a marketing tool. In fact, according to a recent report by Movable Ink, 66% of emails in Q1 2014 were opened on a mobile device such as a smartphone or tablet. [caption id="attachment_83284" [...]


How To Code HTML5 Video Background In Email

html-5-video-600 By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We knew we couldn’t promote an Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. So, what did we decide to do? We used an HTML5 video background. That’s right: video background in an email. // Click here to view the web version of the [...]


How Google’s New “End-To-End” Email Privacy Push Will Protect You — Even From Google

Gmail Privacy Google's out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn't Google one of the biggest prying eyes, reading emails for ad targeting and other purposes? Yes, but Google's new push will even protect you from Google itself. Below, an explainer about what's happening. I thought Google already encrypted email? Google provides what's called transit encryption, where the transmission of email is protected but the contents are not. Tell me more about this "transit encryption" stuff! Think of it like sending regular mail. Wi [...]


Study: Business Executives Turn To Email Newsletters First For Their News

quartz Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don't neglect old-school tactics. That's the main lesson to be learned from a recent study that found that executives use email newsletters -- remember those? -- as their primary source for news. Sixty percent said newsletters were one of the first three news sources they check every day. That's twice as many as those who open a mobile news app (28%) and significantly higher than the 43% who look for news on the mobile web via browser or a social media app. Twitter (23%), Facebook (19%) [...]


Message Bus Releases Email Platform Update Featuring Real-Time Analytics

Message Bus Email Platform Update Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types -- transactional, marketing, social, etc -- and send them through separate "Channels" to minimize red flags and delivery problems and provide cleaner reporting. Message Bus also deploys automated reputation management for each dedicated IP. Paul Midgen, Message Bus' CEO and [...]


Everything You Need to Know About The Canadian Anti-Spam Legislation

email-spam-600 The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is it exactly, and why should anyone outside of Canada care? Read on for some frequently asked questions and available resources to help comply with the upcoming CASL enforcement date. CASL is applicable to anyone who "makes use of commercial electronic messages." More specifically, if you have an email address in your email marketing database that belongs to a Canadian, or if anyone opens an email in Canada, this law is applicable. The law has require [...]


Mobile Devices Drive 66 Percent Of Email Opens — Report

mobile-email-600 According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That's up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.   Source: Movable Ink (Q1 2014) Most mobile email opens happened on iOS devices. In fact there were more iP [...]


Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

emailmarketing-shutterstock According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emails to four percent of its subscribers even though 85 percent were not actually inactive. From the study: Approximately 12 percent of all win-back messages were read, typically within a few days of delivery. However, [...]


Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes

Google legal Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google's practice of scanning student Gmail accounts violated privacy laws. According to a report by the Wall Street Journal, Google admitted during court proceedings that it had scanned emails belonging to students who attended schools using Google's Apps for Education. The report claimed Google said it never used the information [...]


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