Email in 2017: Dying platform or still a worthy investment?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that...
Email Marketing
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Campaign Monitor buys customer data platform Tagga
With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email...
Why you shouldn’t have to hate your ESP
Nine out of 10 marketing professionals say that email is important to their business -- so why do so many settle for an email service provider...
Why email is taking center stage in marketing innovation
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in...
Marketers are sending fewer emails & getting better open rates [SendGrid]
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016's 9.8 sends per...
Report: How industry leaders are using email marketing in e-commerce
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting...
4 tips for creating epic nurture campaigns
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture...
The 5 Pillars of Marketing Automation Success
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out...
5 tips for sending an email blast without getting blacklisted
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you...
Are you buying #AlternativeEmailFacts as truth?
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted...
Turn your email challenges into opportunities to get more personal
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by --...
You have 50,000+ email subscribers… now what?
If you have 50K+ email subscribers — and you are not monetizing your list — you are leaving money on the table. This white paper...
7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways...
4 ways to win the inbox in 2017
A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia...
Email Optimization Checklist – Capture, Convince, Close
Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, Whereoware has...
Revamping your email marketing program for the new year
Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in...
The 12 stages of email marketing’s evolution: Past and future
Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in...
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted...
Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate
Tracking retailer email efforts for the first 10 days December, eDataSource says Amazon has sent 56% more campaigns than it did last...
Getting the most out of your holiday emails
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your...
