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Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly the stock is down nearly 6 percent in after hours trading. Below are some of the highlights from […] After [...]


Marketing Day: Yahoo Q1 Beats Expectations, Search Stronger Than Display

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q1 Beats Expectations, Search Stronger Than Display Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these […] Report: Adve [...]


Marketing Day: USAirways’s NSFW Tweet, Facebook Popular Pages & Amazon’s Smartphone

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company’s Twitter account replied with a link to a pornographic twitpic image. Although the tweet was a reply and therefore didn’t appear on the timeline of all @USAirways‘ 418,000 followers, it was sensational [ [...]


Marketing Day: Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Only 16% Of People Use Social Media While Watching Prime Time TV A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well […] Katherine Heigl Vs Duan [...]


Marketing Day: Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Disqus Expands Sponsored Comments Test After Initial Trial Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding the test “based on early, promising results”. The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment can use all types of media […] Facebook Goes After L [...]


Marketing Day: Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […] Facebook Moves T [...]


Marketing Day: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video […] YouTube Gives Your Video Descriptions More Displa [...]


Marketing Day: Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social AdsMarketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its Multi-Channel Nurturing solution aimed at scaling outreach to anonymous website visitors who don’t provide contact information or sign-in during their visit, which can be more than 95 percent of [...]


Marketing Day: April 4, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Drop In Facebook Page Reach Is All About The Competition One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of […] LG, Microsoft Show Some Life In ComScore Smartph [...]


Marketing Day: April 3, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft Releases Advertising SDKs And Tools For Windows App Monetization Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising [ [...]


Marketing Day: April 2, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail Microsoft’s new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from ”reasoning” on Yahoo Mail for contractual reasons. I’m still gathering more of the details, but Microsoft representative [...]


Marketing Day: April 1, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Advanced Search Now Comes With Easier Access To Date Range Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a […] Reddit’s Ap [...]


Marketing Day: March 31, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […] A [...]


Marketing Day: March 28, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […] Foursq [...]


Marketing Day: March 27, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising ClaimsThe UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft’s Outlook email that said it — unlike Google’s Gmail [...]


Marketing Day: March 26, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Faceb [...]


Marketing Day: March 25, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Adds More Targeting Power To Lookalike AudiencesFacebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […] Adobe Keeps Adding [...]


Marketing Day: March 24, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Case For Content Automation Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […] Pinterest Advertisers Could Start Paying For Promoted [...]


Marketing Day: March 21, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Watching Video Through A Reddit Filter Just Got Better If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched in 2009, reddit.tv pulls video posted on the link-sharing network into a dashboard, allowing viewers to “easily flip through the hottest videos of the day and see what’s going on in your favorite […] Tumblr Partnership With Viacom Opens Door To MTV, Nickelod [...]


Marketing Day: March 20, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not YetPinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center […] Study Confirms Smartphones [...]


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