Your daily recap of all that’s happening in the digital marketing world, from stories covered by Marketing Land to a round-up of the best articles from across the web.

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Marketing Day: More Google Glass Apps, Zillow Buys Trulia & The Retargeting Trap

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […] Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers A compa [...]


Marketing Day: Google Updates Local Search, Content Marketing Metrics & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […] Bank’s ‘Gaming Wall’ At Stadium Milks World C [...]


Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn’s New Sponsored Content

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout’s video player during the broadcast. If viewers click, […] R [...]


Marketing Day: Facebook’s Q2 Revenue, Shelf Life Of Mobile Ads & App Reviews By Shatner

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2 Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook’s stock, which [...]


Marketing Day: Apple Posts Q3 Numbers, “Christmas in July” Checklist & Nike On Top

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Posts Record Q3 Revenue Numbers In June Earnings Report Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billion and net profit of $6.9 billion. The revenue numbers are a record for their June quarter […] Facebook Continues “Getting [...]


Marketing Day: Facebook’s “Read It Later” Option, Google’s Mobile Ad Problem & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […] Maybe Google Doesn’t H [...]


Marketing Day: Twitter’s New Metrics, Pinterest Bolsters E-Commerce, Triggit’s Dynamic Retargeting

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed […] The Fund [...]


Marketing Day: Google Q2 Earnings, Facebook Tests ‘Buy’ Button, Google Analytics iOS App

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […] Pinterest [...]


Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […] ShareThis Goes Mobile With An AT&T Text To Share Bu [...]


Marketing Day: Bieber Endorses Amazon, Retailers Prep For The Holidays & Twitter World Cup Numbers

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: Best Way To Reach Millennials Is On Social Media SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use […] Twitter Pushes Adverti [...]


Marketing Day: World Cup Breaks Facebook Records, Google Legal Woes & Twitter Analytics

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s biggest social media event ever, with 350 million users participating in conversations about the month-long event, according to the social network. Those users — more than one-fourth of Facebook’s active roster o [...]


Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today’s news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he’s called, began his career with his hometown Cavaliers then left four […] Krylon Spray Paint [...]


Marketing Day: Facebook Gaming Ads, Chinese Unblocks Google & World Cup Slows Email Marketing

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow! Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire t [...]


Marketing Day: Twitter Celebs Get Tweets Indexed, Mobile Social Sharing Surges & New Pinterest Follow Button

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study] If you are counting on Google indexing your tweets, you had better have Twitter influence — we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn’t likely to surface on a Google search at all. That’s one of the key findings of a study that Stone Temple […] Get To Know: FOX Head Of Corporate [...]


Marketing Day: 99 Days Of Facebook Freedom, YouTube Struggles & CIA’s Funny Tweets

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Happy Would You Be After 99 Days Without Facebook? How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook’s […] Picture Of Stuggling YouTube Emerges From Report The Info [...]


Marketing Day: Android Device Forecast, Google Expands Product Deliveries, Samsung’s #UnderWaterSelfie

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015 Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell […] Google [...]


Marketing Day: EPIC Files Facebook Complaint, Google’s Android Wear Apps, Q&A With Denny’s Social Media Lead

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds” A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully messed with people’s minds” with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study — which manipulated the News Feeds of nearly 700,000 Facebook u [...]


Marketing Day: News Sites ‘Forgotten’ In Google, Facebook Buys Video Ad Company & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […] [...]


Marketing Day: Vine Loop Counts, Waffles & #WorldCup Tweets, 25 Business Books For CMOs

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SocialBro Adds A Free Plan For Twitter Analytics & Management Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off its newly minted status as a Twitter Certified Partner, is offering the “Free Cloud” plan to introduce startups and small businesses to its dashboard. The plan is available to users with a Twitter community […] Vine Introduces Loop [...]


Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped […] Independence Day Campaign Lets People Sign Declaration Of [...]


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