Your daily recap of all that’s happening in the digital marketing world, from stories covered by Marketing Land to a round-up of the best articles from across the web.

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Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That’s a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook’s blog […] Google Domains: A New $12 Domain Registration Se [...]


Marketing Day: Marketing By Scent, LA Kings’ Twitter Lessons, 56% Skip Video Ads

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: oPhone DUO May Increase Online Sales With The Power Of Smell Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting implications for online marketing. The oPhone DUO is a combination of oSnap and oPhone which was unveiled at the Connected Conference in Paris this week. oSnap is an application that allows you to share smells […] McDonald’s Pranks Aspiring Actors With Fake Audit [...]


Marketing Day: Google Buys mDialog, Twitter Buys SnappyTV & The SocialChorus Lesson

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Builds Up Digital Video Advertising Capabilities With mDialog AcquisitionIn another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services [&helli [...]


Marketing Day: Facebook & Paid Search, Best Twitter Animated GIFs, MSFT Blog Outreach Backfires

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a formula for determining the ideal Facebook spend required to move the needle on paid search. The study, conducted by Kenshoo and commissioned by Facebook, analyzed the paid search performance of data services company, [...]


Marketing Day: Yelp Messaging, Amazon Smartphone Tomorrow & World Cup Newsjacking

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp Gives Customers The Ability To Send Text Messages To Businesses Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate with restaurants and shopkeepers more directly. Now customers will be able to send text messages to businesses within Yelp. The new feature, available for all businesses who have claimed their free business owner’s account, places […] Twitter [...]


Marketing Day: Top 30 #SMX Tweets, Facebook Engagement Plummeting, Twitter All Access Program

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes Last Wednesday at the SMX Advanced show, Google’s head of search spam, Matt Cutts, shared some news and announcements with us during his keynote session. Here are some of the highlights from Matt’s talk: Payday Loan 3.0 Launches Matt Cutts announced Wednesday night that Google would launch version 3.0 of the Payday loan algorithm. 3.0 […] [...]


Marketing Day: ESPN Winning World Cup, Twitter Taps Bing Translation, Daily Show Mocks Glass

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ESPN Scores World Cup Win With Clips Integrated Into Google Search According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches to ESPNFC.com where fans can watch game highlights. “Google doesn’t have much other choice if it wants to direct its searchers to video, since ESPN is the only publisher with rights to the English-language game footage […] Nissan Invites F [...]


Marketing Day: Facebook Domain Insights, Google+ Page Insights & Facebook Ad Targeting Changes

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to […] Facebook Updates Domain Insights To Roll U [...]


Marketing Day: Google+ Pages In “Google My Business,” Email Click-Through Rates & Twitter Retargeting

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Non-Local Google+ Brand Pages Benefit From “Google My Business” Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company’s full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine […] Study: Top Performing [...]


Marketing Day: World Cup On Social Media, Apple Location Tracking & MLB Channels Taylor Swift

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook And Twitter Want You To Talk About The #WorldCup On Their Field Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be called water-cooler conversation, are both targeting the World Cup, the month-long quadrennial soccer event that starts Thursday in Brazil. It’s a huge and passionate target audience. FIFA, soccer’s international governing body, said that 3.2 million people watched […] [...]


Marketing Day: World Cup Ads Blocked, Instagram Ads Go International & YouTube Subscriber Counts

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Trademark Worries Block “World Cup” Ads On GoogleThe World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Soccer (football, to most) fans have already begun turning to Google for World Cup information, and search volume will continue to surge once play […] New Facebook Analytics Team: EdgeR [...]


Marketing Day: Gatorade LeBron James Tweets, CIA On Twitter & Facebook Goes Down?

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an ailing LeBron James during the first game of the NBA Finals. James, the Miami Heat star, had left the game in the second half suffering from severe leg cramps. The air conditioning had failed in the San […] The CIA Joins Twitter, Jo [...]


Marketing Day: Facebook Talks Organic Reach, Chrome Leading Browser, Pinterest Self-Serve Ads & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Trust Vs. Bribes And The Consumer Privacy Paradox Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However they also want more personalization, relevant ads and are happy to divulge personal information when they get something in return. Is this a contradiction, a paradox? It’s really the difference between being confronted with the idea of “tracking” or […] Facebook Again E [...]


Marketing Day: Facebook Pages New Look, Google’s Video Ad Marketplace & Hootsuite Updates

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just ClicksPersonalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make a purchase. Up to now, bidding was based on click predictions. […] Car B [...]


Marketing Day: New AdSense Ad Sizes, A Social Right To Be Forgotten? & Mobile-Only Consumers

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Will Facebook And Twitter Have To Implement The “Right To Be Forgotten”? Could Facebook and Twitter be forced to “forget” things said about others? Perhaps so under the European Union’s new “Right To Be Forgotten” ruling. Until now, the focus has mainly been on Google, but a Wall Street Journal article suggests regulators are starting to consider how to apply the ruling to other digital companies. The […] AdSense Gets Two [...]


Marketing Day: Apple’s WWDC Keynote, Justin.tv Scraps Archives & WhatsApp Sharing Buttons

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marin Software Buys Self-Serve Retargeting Platform Perfect Audience Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic displ [...]


Marketing Day: Google Analytics E-Commerce, AdSense Closures & Meeker Report

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Who Shared My Link? Muckrack’s Handy Tool Has Details And A New PDF Report Feature If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […] Google Launches Total Overhaul Of E-Commerce Analytic [...]


Marketing Day: Google Diversity, Facebook Down & Bing Not Going Away

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a new partnership today. Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring. The DSP will integrate with FreeWheel’s Fourfronts […] Facebook Su [...]


Marketing Day: Twitter Growth, Yahoo Video Service & EU To Review Facebook/WhatsApp Deal

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature [ [...]


Marketing Day: Twitter & Omnicom, Digial Video Ads, Facebook News Feed Changes

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Will Show Fewer Auto-Posts In Your News Feed Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on […] Online Retailer E [...]


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