Your daily recap of all that’s happening in the digital marketing world, from stories covered by Marketing Land to a round-up of the best articles from across the web.

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Marketing Day: Google Diversity, Facebook Down & Bing Not Going Away

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a new partnership today. Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring. The DSP will integrate with FreeWheel’s Fourfronts […] Facebook Su [...]


Marketing Day: Twitter Growth, Yahoo Video Service & EU To Review Facebook/WhatsApp Deal

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature [ [...]


Marketing Day: Twitter & Omnicom, Digial Video Ads, Facebook News Feed Changes

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Will Show Fewer Auto-Posts In Your News Feed Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on […] Online Retailer E [...]


Marketing Day: AdSense Class-Action Lawsuit, Twitter Encouraging Video & Google’s Panda Filter

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but […] [...]


Marketing Day: Facebook Changes Default Post Permissions, Pinterest Business API & Smartphones Grow

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Gives Restaurants Easy Way To Display Menus On Their PagesRestaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada […] Pantene Turn [...]


Marketing Day: Facebook’s TV App, Google Talks Nest Ads, Apple No Longer Top Global Brand

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s New App That Listens To Your TV Could Lead To New Ads Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, […] Google Reassures There Are [...]


Marketing Day: International Facebook Premium Ads, Amazon Loses .Amazon Bid, McDonalds Sees Social Backlash

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. [...]


Marketing Day: Publicis-Facebook Ad Deal, Google Adds Mobile Page Insights & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge. The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group [...]


Marketing Day: Yelp Down 3 Hours, Pinterest Lands $200M, Google Glass’ New Leader

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. — Yelp (@Yelp) May 16, 2014 Just as thousands of people in the Eastern time zone started casting about for a place to eat lunch today, Yelp suffered an outage. The site […] How The Second Machine Age Will Transform Marketing The incredible change we [...]


Marketing Day: Buffer Adds RSS Import, New Google Glass Travel Apps & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New AdSense “Magazine” Ads Render Text Ads In Display FormatsGoogle has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the […] Monocle-Wearing Hipsters, Glassholes & Vin [...]


Marketing Day: Facebook’s Related Content Test, Adobe Analytics Updates & World Cup Marketing

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s iOS Related Content Test Could Be A Boon For Marketers Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates. So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos […] Adobe’s Media Optimizer A [...]


Marketing Day: Mobile Video Ads Spike, Top YouTube Ads & Yelp Helps Restaurants

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul’s Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up […] Nike’s World Cu [...]


Marketing Day: Twitter’s Mute Feature, Search Vs. Social Traffic & Pinterest Promoted Pins

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them […] Bad Links According To Bing Is Whe [...]


Marketing Day: Bitly Compromised, Pinterest Gets A TV Show & Mobile Email Opens At 66%

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised. The company has taken steps to minimize any damage, and is asking users to reset accounts for added security. In its announcement, Bitly says that there’s no indication that any accounts have […] GE Beaut [...]


Marketing Day: Mobile Video Ads Rising, Facebook Launches Audience Insights Tool & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement RatesCeltra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just […] [...]


Marketing Day: Twitter Multilingual Ad Targeting, Apple No. 2 Online Retailer & $20 Smartphones?

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Solve Media Makes Its CAPTCHA Ad Validation More Mobile Friendly With Gestural Technology Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users and verify that ads are seen by humans rather than bots, has updated the mobile version of its ad validation software. Now, users on smartphones and tablets can choose to double tap or swipe on an ad […] Google’s Canadian Chief [...]


Marketing Day: Eat24 Happy Off Facebook, Google Buys Adometry, Facebook Aims For Small Biz

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, co [...]


Marketing Day: Apple Wins Patent Verdict, Amazon Cart, Google Same Day Delivery & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter’s small and […] Patent Verdict: Apple Wins The Round But [...]


Marketing Day: Instagram Tops User Engagement, Mobile App Ad CTRs & YouTube’s Intro Videos

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers Should Jump Into Instagram Before It’s Too Late It’s hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram. Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other […] Top eBay Affiliate Sentenced To [...]


Marketing Day: Vine’s New Website, Yahoo Drops “Do Not Track” & E-Commerce Up 11%

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Vine Swings From Mobile To The Desktop (& Adds New Features) Vine lovers rejoice, you’re no longer constrained to your mobile device for your daily 6 second video consumption. Users will now be able to consume your favorite 6 second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app. The site […] Google Updates AdSense Text Ads For Better Readabi [...]


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