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Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

MicrosoftSquare In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts' estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion. “This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress i [...]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris [caption id="attachment_81508" align="alignright" width="240"] Dave Besbris, from his Google+ page[/caption] The head of Google+ and Google's social efforts, Vic Gundotra, announced that he's stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn't confirm that. But now Google has told Marketing Land that the Re/code story is correct, Besbris will indeed be taking over, though h [...]


200 Tickets Left for SMX Advanced – Register Now!

smx-advanced-featured Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year... the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference opportunities. The venue: The Bell Harbor is an intimate environment that fosters [...]


Facebook Steps Into Fitness Tracking With Moves App Acquisition

Moves_-_Activity_Diary_for_iPhone_and_Android Facebook is set to purchase ProtoGeo Oy, the Helsinki, Finland-based company behind Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user's daily activity on iPhone and Android phones. According to the company, the Moves app has been downloaded more than 4 million times since launching in January 2013. The acquisition gets Facebook into the booming fitness tracking market and allows it to bypass the need for development of a separate wearable. Research firm Canalys says 16 million smart bands shipped in 2013 and esti [...]


“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

apple-featured Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple's Q2 revenue is up compared to last year's second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. "We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services. A quick breakdown for device [...]


Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit_Sivadasan Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan's achievements with Lenovo over the past six years include driving significant increase in the firm's internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer glo [...]


The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

smxadvanced-featured Search Engine Land's SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities - And New Challenges For Online Marketers Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new channels, Big Data, the explosion of mobile. Even veteran marketers are perpetually catching up with what is possible. Change a [...]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative officer, Cancilla is charged with expanding Trisect’s creative capabilities and reputation. For nearly 20 years, Cancilla has been creating breakthrough, award-winning creative campaigns that live across channels. Fl [...]


.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

dotguru Nevermind that the label/title "guru" has been getting mocked for years. That's not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email and .link, all of which round out the top five most popular new domains. Domain Incite reports that .guru just passed the 50,000 mark on Wednesday, if you exclude some infrastructural domains. And it reached this level in just [...]


Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

yahoo-featured Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn't eligible for all of it, however, given a four year vesting period. He was the first significant hire Mayer made as Yahoo CEO. USAToday reports that de Castro actually collected $58 million -- or the equivalent of $3.87 million per month for the 15 months of his brief tenure at Yahoo. Much of that compensation was tied up in Yahoo stock. [...]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

google-earnings-data-600 Google announced quarterly revenues this afternoon. The company said it had "consolidated revenues" of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts' expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the earnings release and presentation: Total revenues: $15.42 billion (vs. $12.95 billion in Q1 2013) Google sites: $10.47 billion (up 21 percent) Network: $3.40 billion (up 4 percent) Non-US revenue: $8.76 billion [...]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

yahoo-featured Today, Yahoo posted quarterly revenues of $1.13 billion. That's down 1 percent year over year but still modestly beat financial analysts' consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these results and others see them as mediocre. Both search and display revenue were up year over year. Display revenue was up slightly (ex-TAC) but price per display ad was down. While display was somewhat soft, search was a st [...]


The Latest on “Not Provided” and More at SMX Advanced – Register Now

smx-advanced-featured Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you. Here’s what you get by attending: 30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t [...]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

David Williams headshot As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to his current position, Williams held vice president roles in product and marketing for local search and advertising leader YP.com. While there, he drove audience growth to 60 million web and mobil [...]


BrightRoll Partners With Moat To Provide Video Viewability Metrics

BrightRoll Logo April 2014 Video advertising platform BrightRoll announced today it was partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics. According to the announcement, Moat's third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools: Moat is the first video viewability solution to be fully integrated into the BrightRoll platform to provide reporting and measurement for campaigns and give advertisers increased confidence their ads can be seen by their target audience. "We are the only platform to provide [...]


IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount

IBM Digital Marketing Network IBM released a statement today confirming it has entered into an agreement to acquire email and marketing automation solutions provider Silverpop for an undisclosed amount. Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization solutions. Listing brands like Mazda and Stonyfield Farm as Silverpop customers, IBM says the acquisition will extend its client base by 8,000 organizations across 50 countries, as well as add to its portfolio of more than 100 SaaS solutions. “Now, nearly any marketing, commerc [...]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

money-growth-chart-featured The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year's $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of [...]


Invest in You: Attend a Workshop at SMX Advanced

smxadvanced-featured Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land. Advanced AdWords Training: Boost your PPC campaign performance with [...]


Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

Cookies The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to connect browsing behavior across the internet and to real identity. The report (embedded below) is called "Cookies that give you away: Evaluating the surveillance implications of web tracking." The researchers undertook the study following, and in part [...]


Get To Know: Tealium CMO Tracy Hansen

Tracy Hansen headshot As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before joining the Tealium team, Hansen served as SVP of marketing at CA Technologies, where she launched a global advertising campaign, overhauled CA's digital strategy, and re-launched the 30-year-old company as a modern IT S [...]


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