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Survey: 87 Percent Want “Do Not Track” To Elude Marketers

data-privacy-featured There's a massive gap between marketers' increasingly aggressive use of data and consumers' desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that consumers care very much about privacy and are concerned about data-mining and tracking.  The most striking survey finding is that 87 percent would enable or clic [...]


Last Call – SMX West Starts Next Tuesday In San Jose; All Access Conference & Free Expo+ Passes Still Available

west14_570x270_a Time is running out! Search Marketing Expo - SMX West begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or [...]


Flipboard Buys Zite From CNN For Deeper Personalization

Flipboard Former Flipboard competitor and news aggregator Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for Zite. CNN acquired Zite in 2011 for just over $20 million. Zite emerged from the ashes of “discovery Engine Worio.” Worio used search technology to help users discover relevant or personalized content. In a sense it was a precursor to some of the "anticipatory search" and intelligent assistant technology on display today with Google Now and Expect Labs. Zite maintained a stand-alone identity during ro [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


Microsoft Board Chair: Company Culture Must Change

Microsoft Surface 2 Tech journalism tends to focus on "who's winning," who's buying whom and new company products. Rarely is there much discussion of organizational culture. But that's often the hidden "X variable" behind success or failure. In a candid statement to Fortune, Microsoft Board Chairman John Thompson likened Microsoft to IBM 25 years ago and acknowledged that the company culture must change now that the "Windows monopoly has run out": I think one of the things IBM learned was when their monopoly ran out and they had to compete with a bunch of smaller, more agile companies, they needed to have a [...]


Get To Know: The Courier Journal’s Digital Marketing Guru

Christy Belden headshot As the Senior Integrated Marketing Strategist for Louisville, Kentucky's Courier-Journal, Christy Belden acts as the newspaper's in-house digital marketing “guru" and helps lead digital marketing efforts for the paper's clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients. Prior to her role at The Courier Journal, Belden was VP of M [...]


SMX West Is Next Week; Get The Pass Right For You, Check Out the Options

west14_570x270_c Search Marketing Expo SMX West begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register! Get It All With An All Access Pass Participate in cutting-edge all of the sessions, keynotes and clinics covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of 100+ speakers. Meet mentors, colleagues and new friend [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp

money-cash-600 Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, "Facebook got a deal; WhatsApp was actually cheap." I certainly wouldn't go that far but by some measures WhatsApp (even at $19 billion) is not the most expensive startup acquisition in memory. If one considers the price per user, WhatsApp does emerge as a relative bargain. This morning, I was pointed to a chart, based on public/third party data, created by Brightside that compares a [...]


AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs

AdStage AdStage, which launched just last year, is aiming to loosen the grip Marin, Kenshoo and Adobe have on ad management by giving SMBs self-serve access to an ad management platform and third-party advertising tools. Advertisers can create and analyze campaigns across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools including ReTargeter, Unbounce, MixRanks and ThinkStock through its app system. This week at LAUNCH festival -- where it won "Best Business" last year --the company announced the addition of new tool prov [...]


Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!

west14_570x270_a SMX West returns to San Jose in just two weeks! Here is what's in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet marketing will share what makes them successful in SEO, paid search, social media marketing and more. Take a look at who's speaking! Indispensable Networking: Connect with others who share your interests at the structured and social networking e [...]


Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

bluekai Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns. According to the press release, "BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels." Oracle adds both BlueKai's data management platform (DMP) and mobile DMP to its cloud stack with the acquisiti [...]


Get To Know: IBM Social Business Global Marketing Program Director

Michelle Killebrew headshot Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce. "I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability," says Killebrew. Previously, Killebrew headed up the World Wide go-to-market and revenue-be [...]


Get To Know: ExactTarget’s Marketing Insights VP

JeffRohrs-250 Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When n [...]


Get To Know: Trueffect’s Chief Marketing Officer

TimMayer-250 Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer. Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim [...]


The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager

5-Questions-ML The world of ad agencies has come a long way since Mad Men's Don Draper was running things. To be considered a full service agency today, social and search teams are now integral to an agency's overall offerings. Hillary Glaser serves as Lowe Campbell Ewald's SEO Manager, an ad agency that defines itself as a, "Full service, fully integrated advertising and marketing communications agency." "The SEO department at Lowe Campbell Ewald has been around for a several years, but the title of SEO Manager is still relatively new," says Hillary Glaser. Joining the firm in 2012, Glaser got her [...]


Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West

west14_570x270_a We've already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Monday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss this quic [...]


Get To Know: HootSuite’s VP Of Marketing

Dee Anna Profile Picture As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and propelled the company to a top market position. Her efforts at Yammer helped deliver 300% annual growth, resulting in its $1.2 billion acquisition by Microsoft. Since graduating from Purdue University with B [...]


Get To Know: The CEO Of MobileMoxie

CindyKrum-250 Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices. Cindy’s book, Mobile marketing: Finding your customers no matter where they are, b [...]


Rebel With A Twitter Cause: CMG Sues Twitter For Ownership Of @JamesDean Account

James Dean Last Friday, The Hollywood Reporter disclosed a lawsuit filed by CMG Worldwide against Twitter. CMG, a firm that manages the commercial real estate of deceased celebrities, is suing the social media site along with five John Does, whose identifications are protected by Twitter, for unauthorized use of James Dean's name and image. Representing the James Dean estate, CMG's lawsuit is an an attempt to close the @JamesDean Twitter account which is managed by one of the John Does listed in the case. When asked about the lawsuit, CMG's CEO Mark Roesler claimed it is about ownership, and the [...]


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