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8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

martech_570x280 Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop people who will create brilliant online experiences for your customers. 2) Accomplished presenters. Conference Chair Scott Brinker and the MarTech advisory board selected speakers based on their expertise a [...]


Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We Want To Be”

google-campus-featured Trying to be part of the solution versus being part of the problem, Google has started a conversation on diversity in the workplace by publishing its own lackluster workforce gender and ethnicity statistics. According to Google's findings, female employees make up only 30 percent of the company's overall staff. When reviewing employee ethnicity, only two percent of Google employees are black, and three percent are Hispanic. At 61 percent, the majority of Google employees are white, and 30 percent are Asian. From the announcement: We’ve always been reluctant to publish numbers abo [...]


App Annie, App Analytics Company, Acquires Distimo

appannie-acquires-distimo App Annie, the mobile app analytics and marketing company has announced they've acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said "acquiring Distimo will help us further accelerate." The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D center. The Distimo team will be integrated into the App Annie team, bringing the App Annie employee count to 240 employees worldwide. App Annie also raised a $17 million inside round of funding from their exi [...]


SMX Advanced In Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available

smxadvanced-featured Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs Learn new skills and get perspective-changing ideas at any of the six workshops and summits being held June 10. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussin [...]


AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler

Google legal A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but this appears to be the first actually filed. You may recall a few weeks ago a self-proclaimed ex-Googler claimed to have damning evidence that Google proactively keeps high-earning AdSense publishers from getting big payouts by abruptly shutting down [...]


Study: Google Rated Top Company By Employees For Compensation & Benefits

Glassdoor.com logo Google has made it to the top of yet another list, this time recognized as the No. 1 company for employee compensation and benefit packages. Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US employees during the past year. "Based entirely on U.S. employee feedback shared over the past 12 months, employees report high satisfaction with not only pay, but also overall benefits packages and perks like free food or even company-wide trips to Hawaii," claims Glassdoor. According to their findings, Google, Fa [...]


Industry “Do Not Track” Efforts Bogged Down As Privacy Regulators Move In

privacy Citing a lack of coherent or uniform standards, Yahoo announced earlier this month that it was walking away from "Do Not Track" (DNT), at least for the time being. That action seemed to directly contradict earlier claims that industry mega-group Digital Advertising Alliance (DAA) would unveil a DNT solution with industrywide support. The DAA still maintains that it's close to revealing a consensus proposal around DNT. However a new wrinkle has emerged. Smaller networks, data vendors and analytics providers are reportedly objecting that DNT wouldn't do much to big networks like Google or Fa [...]


Google Reassures There Are No Plans To Put Ads In Nest Thermostats

Nest with AdWords Google is quickly walking back on language used in an SEC filing in which the company wrote it foresees a time when "we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities." The inclusion of "thermostats" in that list struck a chord and has likely ruffled the feathers of Nest owners (and possibly the Nest product team) fearing ads will start showing in thermostats imminently. In a statement issued to the Wall Street Journal, which first reported on the SEC filing, Google said that [...]


Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2

google-building-featured After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google's brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple's value has slipped 20 percent according to the study, with the brand's estimated value totaling $148 billion. "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitu [...]


Amazon Loses Bid For .Amazon Domain

amazon-featured Amazon's bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected. ICANN, the Internet Corporation for Assigned Names and Numbers -- the governing body of the web's domain name system -- has sided with the recommendation from its Governmental Advisory Committee in rejecting the company's bid to get .amazon as well as the Chinese and Japanese translations of its name. The folks at Domain Incite explain what it means for Amazon this way: That basically means all three applications are frozen until Amazon withdraws them, wins some kind of appeal, manages t [...]


Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions

facebook-like-featured Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge. The multi-year partnership is "focused on co-creation of product around data, video and images, including core Facebook and Instagram," said Laura Desmond, CEO of Starcom MediaVest Group, the Publicis agency that managed the agreement. The deal is said to include integrating Facebook data into Publicis' media platform, access to Facebook engineers, analysts to develop better measurement tools for rich media as we [...]


Erik Brynjolfsson, Noted Researcher and NY Times Best-selling Author, Joins MarTech Speaker Lineup

martech_570x280 Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers – industry-defining executives and analysts who will help you understand marketing technology and its impact on your organizatio [...]


How The Second Machine Age Will Transform Marketing

2ma_300px The incredible change we're all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher up and examine how marketing overall is changing. We can go even higher up and realize how businesses, industries, and entire economies are being transformed around us. The engine of this breathtaking change at all levels is technology. And before you dismiss that as obvious — [...]


Google Names Ivy Ross As First Head Of Glass Division

ivy-ross-google Google has added another executive with retail experience to its Google Glass management team. Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass -- the person in charge of the overall Glass division. Ross will start at Google on Monday (May 19). She has VP-level experience at The Gap, Old Navy and Mattel, in addition to being the Chief Creative Officer at The Disney Store. Most recently, Ross was CMO at Art.com. She talked about that experience in a letter to current Glass Explorers: I have spent my career -- Calvin Klein, Swatch, Coach, [...]


Adobe’s Media Optimizer And Analytics Updates Include New Predictive Modeling Capabilities

adobe-logo-180px Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data into Media Optimizer, the modeling is able to provide recommendations based on visitor engagement data on keywords that haven't converted, for example. Adobe says the new predictive modeling has been shown to increase search campaign performance by up to 2 [...]


Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced

smxadvanced-featured You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. You’ll benefit from their wisdom and meet them in an intimate environment. SEL Summit takes place on June 10th, before SMX Advanced in Seattle. Here are some highl [...]


Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users

Bitly Fish Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised. The company has taken steps to minimize any damage, and is asking users to reset accounts for added security. In its announcement, Bitly says that there's no indication that any accounts have been accessed without permission, but "users’ email addresses, encrypted passwords, API keys and OAuth tokens" may have been compromised. Those credentials are what Bitly uses to allow connections between its user accounts and third-party sites (like social n [...]


What Will Yahoo Buy With Its Alibaba Billions?

yahoo-new-logo-featured When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash windfall. The company is required to sell half its remaining roughly 23 percent of Alibaba. Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it's valued at more than $200 billion (but that ultimately will depend on the IPO). Thus Yahoo could stand to make up to $12 billion when Alibaba's shares start trading publicly (before taxes). When Yahoo sold its first batch of Alibaba shares, essentiall [...]


Omnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & Cultures

Levy and Wren Reuters reported this morning that the merger between Omnicom and Publicis is off the table. Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis CEO Maurice Levy claiming at the time, "This is a new company for a new world." Apparently neither of the agency CEOs were ready for a new world. In the Reuters report, Levy said he disagreed with Omnicom's desire to appoint their own staff to lead executive roles. "Omnicom wanted their people to fill the CEO, CFO and general counsel jobs," Levy told Reuters [...]


AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams

TrustInAds.org In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization's aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org will publish regular Bad Ads Trend Alerts. It's a follow up on the Ads Integrity Alliance which the major ad sellers formed two years ago but folded after a year. Tru [...]


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