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MailChimp, Hootsuite & Google Are Among Most Recognizable Marketing Software Brands

ml-brand-survey You can define the term "market leader" in a number of ways -- company size, sales, profits, stock price and more. Another important one is "brand recognition," and that's what we set out to measure in our Marketing Land 2014 Marketing Technology Survey. You may recall that we already reported on unaided brand recognition, where we asked Marketing Land readers to identify -- without any names to choose from -- the marketing technology brands they think of first. (Google, Moz & Hubspot were the most recognized.) In that same survey, we also changed up the questioning and asked our readers [...]


No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

west14_570x270_c Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE - as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you get by attending March 11-12… “Plus” sessions cover emerging search engine marketing topics and feature case studies, best practices and internet marketing solutions presentations. Join Covario, Page One Power and Stone Temple Consulting f [...]


Big & Small Businesses Use Most Of The Same Marketing Technologies … With This One Exception

ml-survey-2014 When it comes to the use of marketing technologies, enterprise-level companies and small businesses have a lot more in common than you might think. In our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics software. More than 70 percent of both groups use email marketing software. More than 50 percent in each group say they use SEO software. The adoption levels are similar when we asked about the use of social media management software, PPC and even marketing automation technologies. But there was one area where [...]


Get To Know: The Wizard Of Moz

Rand Fishkin To anyone working in the search marketing field over the past decade, Rand Fishkin needs no introduction. He is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog c [...]


Social Networks Generate Least Loyalty In 2014 Brand Keys Survey

loyalty-600px Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year's study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories -- ranging from hotels to coffee to restaurants and a number of tech/marketing-related categories. In most categories (38 of 64), the winning brand -- the one that did the best job of meeting consumer expectations -- scored above a 90 percent sa [...]


Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

westblog_olym_300x250_a Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a mystery; SEM shouldn’t be! We’ll demystify ad extensions and PLAs, get your tired PPC campaigns back on track, and scoring perfect “10s” with search retargeting. Master the moguls of SEO with techniques to tackle Hummingbird, search encryption, “not provided [...]


Get To Know: The CMO For Tumbleweed Tiny House Company

tumbleweed-tiny-house-gtk-featured Debby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet. Along with delivering houses-to-go, Richman's company also offers workshops, building plans, educational materials and trailers to support customers who want build-it-yourself options. Richman was drawn to Tumbleweed due its reputation and the large demand for well-designed, comfortable living in smaller spaces. Prior to [...]


Google France Home Page Now Carries Privacy Violation Notice, As Ordered

Google France notice As expected, the home page of Google France now carries a notification to users that Google was fined for privacy violations relating to the "unified" privacy policy change it made in 2012. A required link to the ruling against it might also be slowing the site of the French privacy agency. Notice Required For 2 Days Google is appealing the ruling made against it in January, which also carried a 150,000 euro fine (about $200,000). Google had asked that the requirement to post a notice be put on hold pending the appeal, but that was denied. Hence the notice going up now. The notice say [...]


Court Tells Google It Must Admit Privacy Penalty On Google France Home Page

google-privacy-200 Following the imposition of a fine by the French National Commission for Computing and Civil Liberties (CNIL) for violating consumer privacy, Google was ordered to post a statement on its French homepage that its privacy policy did not comply with French law: The Sanctions Committee ordered Google Inc. to publish a communiqué on this decision on the website https://www.google.fr, during 48 hours, within eight days as of the notification of the decision. This publicity measure is justified by the extent of Google’s data collection, as well as by the necessity to inform the persons conce [...]


LinkedIn To Close Controversial “Intro” Service, Plus Slidecast & More

linkedin-featured LinkedIn is the latest tech company to adopt the "more wood behind fewer arrows" approach to its product lineup. The company announced today that it'll soon shut down LinkedIn Intro and Slidecast later this year. Deep Nishar, the SVP of Products and User Experience, says LinkedIn is going to focus on "doing fewer things better." This year, LinkedIn is committing to the concept of focus more than ever. We are making large, long-term investments on a few big bets, and in order to ensure their success, we need to concentrate on fewer things. Intro will shut down one month from today -- M [...]


Google Tries To Block Shaming Privacy Notification In France

google-privacy-200 Last month, Google was fined for violating French privacy rules with its “unified” privacy policy. The French National Commission for Computing and Civil Liberties (CNIL) had given Google and ultimatum to “fix” its privacy policy or be fined. Generally speaking, CNIL objects to the lack of specific notice to consumers about how their data are being used. However, Google takes the position that it's in full compliance with European privacy standards. It therefore declined to change anything to satisfy French regulators. Making good on its threat, CNIL imposed the maximum avail [...]


How Twitter Plans To Fix Its User Growth Problem

twitter-tools-fix-repair-featured Twitter's first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter's monthly active userbase (MAU) reached 241 million at the end of Q4, but that's only an increase of nine million users during the quarter. It's the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type. CEO Dick Costolo knows the company has a user growth problem, an [...]


Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads

Twitter-Large Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts' top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, tho [...]


Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO

Susan Wojcicki Susan Wojcicki, Google employee #16 and current Ads SVP, is going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code. Wojcicki confirmed the move in a tweet earlier today. She takes over the site at a time of transition as YouTube tries to both generate more revenue as well as reinvent itself in the mold of cable TV. Data aggregator eMarketer estimated that YouTube brought in $5.6 billion in gross ad revenue last year on a global basis. According to comScore Google (primarily YouTube) is the top video prop [...]


It’s Official: Satya Nadella Is The New Microsoft CEO

Nadella Microsoft CEO Microsoft's website has confirmed what everyone came to expect over the past week or so: Satya Nadella is the new CEO. On the Microsoft site it says: As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role. He joined Microsoft 22 years ago because he saw how clearly Microsoft empowers people to do magical things and ultimately make the world a better place. Many companies, he says, “aspire to change the world. But very few have all the elements required: talent, resources and perseverance. Microsoft [...]


10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley

west14_570x270_a Internet marketing success means knowing what works, testing what’s new and measuring everything.   Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13: 10) Hummingbird, PLAs, explosive mobile growth, social’s impact on search. New developments mean constant change for search engine marketers, and the SMX program keeps pace. Check out conference co-chair Chris Sherman’s SMX West previe [...]


Get To Know: HubSpot CMO Mike Volpe

Mike Volpe headshot In early 2007, Mike Volpe joined HubSpot as the company's fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe's leadership, HubSpot has won more than 30 marketing awards and has been featured in over 20 marketing and business books. Volpe has guest lectured at Harvard Business School, Babson College, Carnegie Mellon, TCU, Boston University, and MIT Sloan School of Management, and contributed to numerous blogs, as well as the Harvard Busine [...]


Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]


Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Tyson Foods Logo Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game time snacks, to invite to our virtual party on Super Bowl Sunday? Beebe will be joining the lineup of live bloggers during the 3rd annual Marketing Land #Hashtag Bowl, giving readers her take on all the social media mentions in game day ads and reportin [...]


Last Chance for SMX West Early Bird Rates – Register Now!

west14_570x270_c Search Marketing Expo - SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi acces [...]


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