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Omnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & Cultures

Levy and Wren Reuters reported this morning that the merger between Omnicom and Publicis is off the table. Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis CEO Maurice Levy claiming at the time, "This is a new company for a new world." Apparently neither of the agency CEOs were ready for a new world. In the Reuters report, Levy said he disagreed with Omnicom's desire to appoint their own staff to lead executive roles. "Omnicom wanted their people to fill the CEO, CFO and general counsel jobs," Levy told Reuters [...]


AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams

TrustInAds.org In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization's aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org will publish regular Bad Ads Trend Alerts. It's a follow up on the Ads Integrity Alliance which the major ad sellers formed two years ago but folded after a year. Tru [...]


Marin Software Names David A. Yovanno As CEO, Reports Q1 Revenue Up 33 Percent

Marin Software logo Today, Marin Software announced David A. Yovanno will be filling the CEO role being vacated by founder Chris Lien, who will assume the role of Executive Chairman. The company also released its first quarter earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded Marin in 2006. The company operates a Revenue Acquisition Management platform -- a campaign management solution for advertisers and agencies to manage search, display, social and mobile campaigns from a centralized platform. Marin claims $6 billion of ad [...]


Google’s Canadian Chief, Chris O’Neill, To Take Over Google Glass Business Operations

google-glass-600 [caption id="attachment_83058" align="alignright" width="240"] Chris O'Neill photo via @croneill Twitter account.[/caption] Google has confirmed that its top person at Google Canada is leaving that role to join Google [X] and work on the Google Glass project. Chris O'Neill, who was named Managing Director at Google Canada in 2010, will take over business operations for Google Glass. O'Neill, a Canada native, will relocate to Google's Mountain View headquarters. Google confirmed an earlier report from the Financial Post with this statement to Marketing Land: Yes, we can confirm that C [...]


Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

oracle-logo Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform with integrated cross-channel marketing, content marketing, social marketing, and data management for enterprise B2B and B2C". Oracle joins Adobe, IBM and Salesforce among others in the push to provide a comprehensive cloud-based marketing platform. These market [...]


Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced

smxadvanced-featured Year after year, Search Engine Land's SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this SMX Advanced tradition! Is the future of search never having to search? Microsoft’s just-released Cortana is modeled after a real-life assistant, designed to understand interests and needs, and predict information that is helpful and actionable. Join members of Bing and the Windows Phone [...]


Top eBay Affiliate Sentenced To 5 Months In Prison For Wire Fraud

ebay-logo-240px eBay's top-earning affiliate, Shawn Hogan, has been sentenced to five months in federal prison after pleading guilty to one count of wire fraud, Business Insider reported this morning. Hogan must pay a fine of $25,000 and will remain on supervised release for three years after his prison term is completed. The case traces back to 2006, when the FBI began pursuing Hogan and Brian Dunning, eBay's number two affiliate, on suspicion of violating eBay's affiliate terms of service with a cookie-stuffing scheme that gave the affiliates credit for sales that came, not after users clicked on their a [...]


Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing

yahoo-purple-y-logo Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user privacy setting in the online ecosystem. "As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry." The change is framed as a move towa [...]


CBS Comedy #2BrokeGirls Features Google Glass; Google Says Not Product Placement

2 Broke Girls CBS Show Features Character in Google Glass In a new 30-second promotional spot for the season's final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night's season finale of 2 Broke Girls featured one scene (2:15 total time) of Sophie showing off her new Google Glass,  in which she claims to do two things that aren't currently possible on Google Glass via official Glassware: Order "tapioca" on Amazon. Watch porn. [...]


Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

martech_570x280 Marketing is now a technology-powered discipline... a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: maximize the value of your investment in marketing technology; implement a culture that is responsive, agile and drives business success; harmonize the often-competing priorities of marketing and IT; recruit and develop people who will create brilliant online experiences for [...]


After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)

personal-data-privacy-featured The online advertising industry has apparently done an about-face on "Do Not Track" (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called "browser choice." The article says, "The final product will include some of the same hallmarks of the DAA's ad choices self-regulatory program, which allows consumers to opt-out of online behaviorally-targeted advertising by clicking on a little blue icon that appears on ads." Specifics of how "browser choice" will work have yet to be revealed. However it won't affect first-party [...]


SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save

smxadvanced-featured The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers will present. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. Reconnect with your peers and meet new contacts at our networking events. We purposely keep SMX Advanc [...]


Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp

KirstenKnippHeadshot With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce's vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales and marketing leadership roles at Solarwinds and HubSpot, where she led the creation of HubSpot's Inbound Conference, a massive industry event for marketing professionals. While earning her graduate degree from MIT Sloan's [...]


Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

MicrosoftSquare In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts' estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion. “This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress i [...]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris [caption id="attachment_81508" align="alignright" width="240"] Dave Besbris, from his Google+ page[/caption] The head of Google+ and Google's social efforts, Vic Gundotra, announced that he's stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn't confirm that. But now Google has told Marketing Land that the Re/code story is correct, Besbris will indeed be taking over, though h [...]


200 Tickets Left for SMX Advanced – Register Now!

smx-advanced-featured Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year... the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference opportunities. The venue: The Bell Harbor is an intimate environment that fosters [...]


Facebook Steps Into Fitness Tracking With Moves App Acquisition

Moves_-_Activity_Diary_for_iPhone_and_Android Facebook is set to purchase ProtoGeo Oy, the Helsinki, Finland-based company behind Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user's daily activity on iPhone and Android phones. According to the company, the Moves app has been downloaded more than 4 million times since launching in January 2013. The acquisition gets Facebook into the booming fitness tracking market and allows it to bypass the need for development of a separate wearable. Research firm Canalys says 16 million smart bands shipped in 2013 and esti [...]


“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

apple-featured Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple's Q2 revenue is up compared to last year's second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. "We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services. A quick breakdown for device [...]


Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit_Sivadasan Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan's achievements with Lenovo over the past six years include driving significant increase in the firm's internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer glo [...]


The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

smxadvanced-featured Search Engine Land's SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities - And New Challenges For Online Marketers Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new channels, Big Data, the explosion of mobile. Even veteran marketers are perpetually catching up with what is possible. Change a [...]


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